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Kids' nets face the mystery of missing children; Nielsen, Nickelodeon and others try to figure out why ratings drops as high as 20% are happening

Authors :
Steinberg, Brian
Source :
Advertising Age. November 28, 2011, Vol. 82 Issue 42, p0002.
Publication Year :
2011

Abstract

Byline: BRIAN STEINBERG Where have all the kids gone? In mid-September, Viacom executives found what executives later called an "inexplicable" glitch in viewership for the company's popular child-oriented cable network [...]

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
42
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.273832819