Search

Your search keyword '"Soft drink industry -- Product introduction"' showing total 129 results
Start Over Descriptor "Soft drink industry -- Product introduction" Publisher centaur communications limited
129 results on '"Soft drink industry -- Product introduction"'

1. FOOD: Innocent to roll out more products as #2.7m ad campaign launched

Subjects
Coca-Cola Co. (Atlanta, Georgia) -- Advertising -- Product introduction, Advertising campaigns -- Product introduction, Soft drink industry -- Product introduction, Advertising, marketing and public relations, Business
Abstract

The smoothie and Veg Pot maker capitalises on Coca-Cola's investment but says it still operates independently. By Lara O'Reilly Innocent is set to launch a raft of new products this [...]

Published
2011

2. Smoothie product

Subjects
Soft drink industry -- Product introduction, Carbonated beverages -- Product introduction, Advertising, marketing and public relations, Business, Retail industry
Abstract

Boost Drinks has launched a smoothie product and new look packaging for its core energy drink range, designed by branding specialist Touchpoint. 'The evolution of our brand is to allow [...]

Published
2008

3. IN BRIEF: AG Barr launches range of premium drinks

Subjects
Carbonated beverages -- Product introduction, Soft drink industry -- Product introduction, AG Barr -- Product introduction
Abstract

AG Barr, the maker of the Irn Bru soft drink, is launching a range of premium drinks in traditional flavours, such as ginger beer and cream soda. The new line […]

Published
2008

4. Analysis: Cola launch puts extra fizz into Red Bull strategy

Subjects
Red Bull Simply Cola (Soft drink) -- Product introduction, Carbonated beverages -- Product introduction, Soft drink industry -- Marketing, Soft drink industry -- Product introduction, Soft drink industry -- Growth, Company marketing practices, Company growth, Red Bull Company Ltd. -- Marketing, Red Bull Company Ltd. -- Product introduction, Red Bull Company Ltd. -- Growth
Abstract

Red Bull, for so long the king of the energy drink sector, is entering uncharted territory with the launch of a premium, 100% natural cola called Red Bull Simply Cola. […]

Published
2008

5. Appletiser woos drinks market with fresh range

Subjects
Soft drink industry -- Planning, Soft drink industry -- Product introduction, Soft drink industry -- Marketing, Carbonated beverages -- Product introduction, Company marketing practices, Company business planning, Appletiser -- Planning, Appletiser -- Product introduction, Appletiser -- Marketing
Abstract

Appletiser, the soft drinks company, is understood to be planning an assault on the mainstream drinks market with the launch of three new flavours next month. It is thought that […]

Published
2008

6. SOFT DRINKS - PJs vs INNOCENT: Smoothies for the masses

Subjects
Soft drink industry -- Marketing, Soft drink industry -- Product introduction, Price cutting, Company marketing practices, PepsiCo UK -- Marketing, PepsiCo UK -- Product introduction
Abstract

Big corporate companies and smoothie brands may not be natural bedfellows, but PepsiCo aims to drive sales of its PJ's brand by slashing its price. The challenge now is to […]

Published
2008

7. PepsiCo plots smoothie launch to rival Innocent

Subjects
Soft drink industry -- Marketing, Soft drink industry -- Product introduction, Company marketing practices, PepsiCo UK -- Marketing, PepsiCo UK -- Product introduction
Abstract

PepsiCo is launching its juice brand Tropicana into the smoothie market next month in a bid to take on market leader Innocent. It is understood that Tropicana Smoothies is a […]

Published
2008

8. IN BRIEF: Ribena launching smoothie lolly

Subjects
Soft drink industry -- Marketing, Soft drink industry -- Product introduction, Company marketing practices
Abstract

Ribena is launching into the smoothie market with a Ribena smoothie lolly. The lolly, which will cost #1.99 for a pack of three, will be supported by a #7m marketing […]

Published
2008

9. Retailers pour cold water on Coke's new 'health' drink

Subjects
Diet Coke (Soft drink) -- Product introduction, Soft drink industry -- Product introduction, Coca-Cola and Schweppes Beverages Ltd. -- Product introduction
Abstract

Retailers have hit out at Coca-Cola's new functional drink Diet Coke Plus, saying it is "too niche" and is unlikely to have an impact on the carbonated drinks market, just […]

Published
2007

10. Coke expands Minute Maid juice range to boost brand well-being

Subjects
Minute Maid (Beverage) -- Product introduction, Beverages -- Product introduction, Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is boosting its health credentials with the launch of several functional variants under its Minute Maid brand. It is hoped the launches will strengthen the brand's position in the […]

Published
2007

11. Coca-Cola limited editions under fire

Subjects
Soft drink industry -- Investments, Soft drink industry -- Product introduction, Company investment, Coca-Cola Co. (Atlanta, Georgia) -- Investments, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Retailers have criticised Coca-Cola for investing #2.5m promoting its limited edition variants because the products are a "waste of time" and have little impact on sales. The comments come as […]

Published
2007

12. Former Red Bull chief to launch carbonated drink

Subjects
Carbonated beverages -- Product introduction, Soft drink industry -- Officials and employees, Soft drink industry -- Product introduction, Red Bull Company Ltd. -- Officials and employees, Red Bull Company Ltd. -- Product introduction
Abstract

Red Bull UK former managing director Harry Drnec is making a comeback with the launch of a carbonated drink blend with 100% juice, called Suso. Suso is expected to launch […]

Published
2007

13. IN BRIEF: Britvic removes artificial flavours and colours

Subjects
Soft drink industry -- Production management, Soft drink industry -- Product introduction, Carbonated beverages -- Product introduction, Britvic Soft Drinks Ltd. -- Production management, Britvic Soft Drinks Ltd. -- Product introduction
Abstract

Britvic has removed all artificial flavours and colours from its Tango range. It has relaunched the brand with new packaging and is investing #2m in a campaign to support the […]

Published
2007

14. Coca-Cola to launch on virtual world Second Life

Subjects
Carbonated beverages -- Product introduction, Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is the latest brand to venture into the virtual world of Second Life as it seeks to further its commitment to the teen market online. Coca-Cola already has its […]

Published
2007

15. Britvic unveils juice launch to corner schools market

Subjects
Soft drink industry -- Product introduction, Canned fruit juices -- Product introduction, Britvic Soft Drinks Ltd. -- Product introduction
Abstract

Britvic Soft Drinks is launching a range of natural juices that aims to get around the ban on soft drinks in schools. It claims it has launched a product specifically […]

Published
2006

16. Analysis: Do retailers know best in the cola wars?

Subjects
Carbonated beverages -- Product introduction, Soft drink industry -- Product introduction, Supermarkets -- Management, Company business management, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction, Asda Stores Ltd. -- Management
Abstract

Asda, Somerfield and The Co-op's decision to delist Pepsi's coffee- flavoured cola, Pepsi Max Cino, following a poor performance since its January launch (MW last week), has uncovered a power […]

Published
2006

17. Coca-Cola tries Orange limited edition despite retailer doubts

Subjects
Soft drink industry -- Product introduction, Carbonated beverages -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is launching Orange Coke next summer, revisiting its recent policy of introducing limited-edition, fruit-flavoured carbonates. The new flavour is likely to be backed with a marketing spend of up […]

Published
2006

18. IN BRIEF: Enviga soon to be launched

Subjects
Nestle S.A. -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction, Soft drink industry -- Product introduction, Food industry -- Product introduction, Carbonated beverages -- Product introduction, Food and beverage production/distribution software, Architecture and design industries
Abstract

Nestle and Coca-Cola have unveiled the design of the soon-to-be- launched Enviga drink this week. The calorie-burning beverage will be rolled out from the US, but its designer has not [...]

Published
2006

19. Pizzino unveils Hint water

Author

Choueke, Mark

Subjects
Soft drink industry -- Product introduction, Carbonated beverages -- Product introduction
Abstract

By Mark Choueke A new, premium-flavoured water brand called Hint, which boasts zero calories and sweeteners, will launch in the UK soft drinks market this month. The roll-out of Hint, […]

Published
2006

20. Coca-Cola may ditch water plans after sourcing fiasco

Subjects
Soft drink industry -- Product introduction, Drinking water, Bottled -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola may be forced to delay its all-important launch into the bottled water market or, even worse, scrap it altogether. Coca-Cola is scheduled to launch a bottled water in the […]

Published
2006

21. Pepsi brings Toma fruit drink to the UK

Subjects
Pepsi Americas -- Product introduction, Soft drink industry -- Product introduction, Fruit juices -- Product introduction, Architecture and design industries
Abstract

Pepsi Americas is relaunching its Central European fruit juice product Toma, following a packaging overhaul by London consultancy SiebertHead. The Toma brand will receive limited distribution in the UK for [...]

Published
2006

22. Analysis: From hero to Zero? Launch sales flatten as promotion ends

Subjects
Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

It has been a while since Coca-Cola launched a product that did not draw any criticism or scepticism from the soft drinks and retail industries. Coke Zero looked like changing […]

Published
2006

23. Vimto plans relaunch of energy drink brand Indigo

Subjects
Soft drink industry -- Product introduction, Isotonic beverages -- Product introduction, Vimto Soft Drinks -- Product introduction
Abstract

Vimto Soft Drinks is relaunching energy drink brand Indigo in a last- ditch attempt to boost sales of the brand. The new positioning will be supported by a marketing campaign […]

Published
2006

24. Cricket launches 'healthy' green tea cola drink in UK

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Marketing, Green tea -- Product introduction, Company marketing practices
Abstract

Cricket Cola, a US-based soft drinks manufacturer, is launching a "healthy" cola drink made from kola nuts and green tea in the UK. It hopes to change consumer perceptions of […]

Published
2006

25. Red Bull launches Thai drink in UK

Subjects
Wine -- Product introduction, Soft drink industry -- Product introduction, Red Bull GmbH -- Product introduction
Abstract

Red Bull is launching an alcoholic drinks product, Sabai - a 5% ABV ready-to-drink wine spritzer. To support the launch, it is sponsoring the UK national tour of Thai female […]

Published
2006

26. Panda relaunched range

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Contracts, Soft drink industry -- Marketing, Graphic arts industry -- Contracts, Fruit juices -- Product introduction, Fruit juices -- Marketing, Contract agreement, Company marketing practices, Architecture and design industries
Abstract

Soft drinks brand Panda has reinvented itself, removing all artificial flavours and colours and introducing real fruit juice to a relaunched range. The overhauled brand identity, pack graphics and plastic [...]

Published
2006

27. Tango Clear plans two new flavours

Subjects
Soft drink industry -- Planning, Soft drink industry -- Product introduction, Company business planning, Britvic Soft Drinks Ltd. -- Planning, Britvic Soft Drinks Ltd. -- Product introduction
Abstract

Britvic is adding two flavours to its "better-for-you" carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear. Tango Clear Orange and Tango Clear […]

Published
2006

28. Coke adds to 'confusing' Z range

Subjects
Soft drink industry -- Product introduction, Carbonated beverages -- Product introduction, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola is to launch Fanta Apple Z in April to add to its range of "confusing" no-sugar Fanta drinks. The new carbonated product will come in two litre and 500ml […]

Published
2006

29. Schweppes aims punch at adults

Subjects
Soft drink industry -- Product introduction, Lemonade -- Product introduction, Coca-Cola Holdings (U.K.) Ltd. -- Product introduction
Abstract

Coca-Cola GB's Schweppes brand is to launch a "Pimms-like" lemonade drink called Summer Punch Lemonade to be available this summer between May and September. It is the first step in […]

Published
2006

30. Coke tests non-diet Lime variant

Subjects
Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Advertising
Abstract

Coca-Cola is to spend #1.5m launching Coke with Lime in a green bottle later this month. The drink is initially planned to be a limited edition, which will be on […]

Published
2006

31. Coke, AG Barr launch drives to compete with Red Bull

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Advertising, AG Barr -- Product introduction, AG Barr -- Advertising, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Advertising
Abstract

Coca-Cola's Sprite 3G and Relentless and rival AG Barr's Irn Bru 32 are to launch an advertising assault in order to ensure they provide serious competition to top-seller Red Bull […]

Published
2006

32. Robinsons squash range to be launched in Scandinavia

Subjects
Robinsons (Soft drink) -- Product introduction, Soft drink industry -- Marketing, Soft drink industry -- Product introduction, Squashes -- Market share, Squashes -- Product introduction, Company marketing practices, Company market share, Britvic Soft Drinks Ltd. -- Marketing, Britvic Soft Drinks Ltd. -- Product introduction
Abstract

Britvic is to launch leading squash brand Robinsons in Denmark and Sweden to begin the expansion of its drinks portfolio across the globe. This will be the company's first serious […]

Published
2006

33. Coke's bid to widen range under attack

Subjects
Soft drink industry -- Market research, Soft drink industry -- Product introduction, Marketing research, Coca-Cola Co. (Atlanta, Georgia) -- Market research, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola has been slammed by retailers and agencies for its "scattergun approach" to new product development. Coke has looked to add a wider range of drinks to its portfolio because […]

Published
2006

34. Retailer concerns hit new Coke energy drink launch

Subjects
Soft drink industry -- Product introduction, Isotonic beverages -- Product introduction, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola's new energy drink Relentless is facing early problems as retailers express concerns about the amount of caffeine in the product. Relentless contains 32mg of caffeine in every 100ml, the […]

Published
2006

35. Coca-Cola prepares Defense remedy for flu and colds

Subjects
Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is plotting the launch of a new health drink which will claim to boost the drinker's immune system and prevent cold and flus. Called Defense, and described as the […]

Published
2006

36. T&T launch upsets Britvic over name clash

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Target marketing, Drinking water, Bottled -- Product introduction, Drinking water, Bottled -- Target marketing, Women consumers -- Target marketing, T and T Beverages -- Product introduction, T and T Beverages -- Target marketing, Britvic Soft Drinks Ltd. -- Product introduction, Britvic Soft Drinks Ltd. -- Target marketing
Abstract

T&T Beverages has launched a still flavoured spring water aimed at women called h2eau Plus. In April, rival Britvic is to launch an extension of its Robinsons Fruit Shoot brand […]

Published
2006

37. Coke set for further energy drink launch

Subjects
Soft drink industry -- Product introduction, Isotonic beverages -- Product introduction, Coca-Cola Beverages PLC -- Product introduction
Abstract

Coca-Cola is launching its second energy drink in less than six months with a third likely to launch before the end of the year. The new product, Relentless, will break […]

Published
2006

38. TRENDS - IRN-BRU: Brewed for the taste

Author

Turner, Catherine

Subjects
Soft drink industry -- Product introduction, Carbonated beverages -- Evaluation, Isotonic beverages -- Evaluation, Irn-Bru -- Product introduction
Abstract

Irn-Bru's decision to launch into the energy drink sector risks devaluing an established brand and is not the most obvious fit. By Catherine Turner More than a century on from […]

Published
2006

39. AG Barr to target females with energy drink launch

Subjects
Soft drink industry -- Product introduction, Isotonic beverages -- Product introduction, AG Barr -- Product introduction
Abstract

Irn-Bru maker AG Barr is launching a new 'pleasant tasting' energy drink, which is aimed at attracting more female drinkers to the category challenging the dominance of Red Bull. It […]

Published
2006

40. Coke plans coffee drinks in a bid to reach adult sector

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Planning, Coffee -- Product introduction, Company business planning, Coca-Cola Co. (Atlanta, Georgia) -- Planning, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is planning to launch two separate coffee drinks in a bid to extend its portfolio in areas away from carbonated drinks and increase its appeal to adults. Coca-Cola US […]

Published
2005

41. Coca-Cola to launch still variant of Fanta in 2006

Subjects
Fanta (Soft drink) -- Marketing, Soft drink industry -- Product introduction, Soft drink industry -- Marketing, Company marketing practices, Coca-Cola Great Britain -- Product introduction, Coca-Cola Great Britain -- Marketing
Abstract

Coca-Cola GB is to unveil the first non-carbonated version of Fanta next summer. Fanta Still, which will be the first Fanta product sold in a plastic bottle but not a […]

Published
2005

42. Coke eyes Red Bull with launch of still energy drink

Subjects
Soft drink industry -- Product introduction, Isotonic beverages -- Product introduction, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola GB is launching a still sports energy drink next year in yet another attempt to steal a march on Red Bull's market domination in the sector. It has already […]

Published
2005

43. Coke pulls plug on Vanilla as it plans Diet Cherry launch

Subjects
Soft drink industry -- Product discontinuation, Soft drink industry -- Product introduction, Carbonated beverages -- Product discontinuation, Carbonated beverages -- Product introduction, Coca-Cola Great Britain -- Product discontinuation, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola GB is axing Vanilla Coke and Vanilla Diet Coke following disappointing sales, just two-and-a-half years after its #5m UK launch. At the time, it was described as Coke's "biggest […]

Published
2005

44. PepsiCo to launch coffee-flavoured cola in early 2006

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Company forecasts, Carbonated beverages -- Product introduction, Carbonated beverages -- Forecasts and trends, Company business forecast/projection, Market trend/market analysis, PepsiCo Inc. -- Product introduction, PepsiCo Inc. -- Company forecasts
Abstract

PepsiCo is to start 2006 with the UK launch of coffee-flavoured cola Pepsi Max Cino, aimed at fizzy drinks consumers aged 25 and over. An insider has revealed that while […]

Published
2005

45. Coke aims energy drink at fashion-conscious youth

Subjects
von dutch (Soft drink) -- Product introduction, Soft drink industry -- Product introduction, Coca-Cola Co. (Atlanta, Georgia) -- Product introduction
Abstract

Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will […]

Published
2005

46. Capri-Sun launches no added sugar juice

Subjects
Soft drink industry -- Product introduction, Soft drink industry -- Target marketing, Fruit juices -- Product introduction, Fruit juices -- Target marketing, Capri Sun Inc. -- Product introduction, Capri Sun Inc. -- Target marketing
Abstract

Lunchbox juice drink Capri-Sun is launching a "no added sugar" range this month in response to concerns about increasing obesity levels. The regular versions of the foil-packed drink, owned by […]

Published
2005

47. IN BRIEF: Ipsei drink launch

Subjects
Beverages -- Product introduction, Soft drink industry -- Product introduction, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on […]

Published
2005

48. Coca-Cola attacks Red Bull hold on energy drink market with Sprite3G

Subjects
Sprite3G (Soft drink) -- Advertising, Carbonated beverages -- Advertising, Soft drink industry -- Product introduction, Soft drink industry -- Advertising, Red Bull GmbH -- Advertising, Coca-Cola Great Britain -- Advertising, Coca-Cola Great Britain -- Product introduction
Abstract

Coca-Cola GB is planning a new energy drink, called Sprite3G, to rival market leader Red Bull in the youth market. The variant of Sprite, which will be carbonated, will include […]

Published
2005

49. Britvic promotes J20 line in bars

Subjects
Britvic Soft Drinks Ltd. -- Product introduction, Soft drink industry -- Product introduction, Advertising, marketing and public relations, Business, general
Abstract

Britvic is supporting the launch of a Limited Edition Apple and Raspberry flavour for its J20 brand with a promotion running in over 700 UK pubs and bars. Consumers purchasing [...]

Published
2005

50. Pepsi Max plans seasonal variant for Christmas market

Subjects
Carbonated beverages -- Product introduction, Soft drink industry -- Product introduction, Soft drink industry -- Marketing, Company marketing practices, Pepsi Bottling Group Inc. -- Product introduction, Pepsi Bottling Group Inc. -- Marketing
Abstract

Pepsi is to launch a limited-edition seasonal soft drink called Pepsi Max Punch in the run-up to Christmas. The cinnamon and ginger-flavoured drink will launch in September and be available […]

Published
2005

Catalog

Books, media, physical & digital resources
See catalog results