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Cricket launches 'healthy' green tea cola drink in UK

Source :
Marketing Week. August 10, 2006, p8
Publication Year :
2006

Abstract

Cricket Cola, a US-based soft drinks manufacturer, is launching a "healthy" cola drink made from kola nuts and green tea in the UK. It hopes to change consumer perceptions of […]

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.149331079