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IN BRIEF: Ipsei drink launch
- Source :
- Marketing Week. August 4, 2005, p5
- Publication Year :
- 2005
-
Abstract
- Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on […]
Details
- Language :
- English
- ISSN :
- 01419285
- Database :
- Gale General OneFile
- Journal :
- Marketing Week
- Publication Type :
- Periodical
- Accession number :
- edsgcl.134896306