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Coca-Cola attacks Red Bull hold on energy drink market with Sprite3G

Source :
Marketing Week. August 4, 2005, p3
Publication Year :
2005

Abstract

Coca-Cola GB is planning a new energy drink, called Sprite3G, to rival market leader Red Bull in the youth market. The variant of Sprite, which will be carbonated, will include […]

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.134896293