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Out-of-home advertising in the United States experienced a decline of 30% in 2020 due to the COVID-19 pandemic, but has since rebounded and surpassed pre-pandemic levels. While billboards and roadside signs have seen a resurgence, transit and in-store retail environments have not recovered as quickly. Despite the potential for digital out-of-home advertising, static messages continue to dominate the market. During the pandemic, the business and industrial sectors became the biggest buyers of out-of-home advertising, with the pharmaceutical and healthcare industries now outspending the financial services industry in this area. [Extracted from the article]

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