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Would you like a tour with that? Expedia lets users have it their way with customized trip packages. Its dynamic model and cheeky marketing are top-flight in an otherwise woeful travel industry
- Source :
- Brandweek. October 20, 2003, Vol. 44 Issue 38, , M54, p4 p.
- Publication Year :
- 2003
-
Abstract
- A memorable roundtable discussion brought together the CEOs of the big three online travel players at the New York Hilton in April to openly discuss distribution strategies, customer service and [...]
- Subjects :
- Expedia Inc. -- Marketing -- Market share
Cable television -- Marketing -- Market share
Online services -- Marketing -- Market share
Online travel services -- Marketing -- Market share
Advertising, marketing and public relations
Business
Retail industry
Online travel service
Company marketing practices
Cable television/data services
Company market share
Online services
Market share
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 44
- Issue :
- 38
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.109218392