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'Shift'ing in to higher gear: gaining U.S. market share by expanding its 'Shift_' campaign and adding luster to its Infiniti brand, Nissan is proving the value of the moves you don't make
- Source :
- Brandweek. October 10, 2005, Vol. 46 Issue 36, , M20, p4 p.
- Publication Year :
- 2005
-
Abstract
- the more successful a tagline becomes, the more it takes on shades of new meaning. In 1998, Apple urged computer users to 'Think Different,' but it was Apple who later [...]
- Subjects :
- Nissan Motor Company Ltd. -- Market share -- Advertising -- Officials and employees -- Management
Automobile industry -- Market share -- Advertising -- Officials and employees
Advertising, marketing and public relations
Business
Retail industry
Company business management
Company market share
Automobile Industry
Advertising
Management
Market share
Officials and employees
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.137498184