All the young dudes: the gulf between traditional media and young men continues to widen as the on-demand world caters to the demographic's need

Authors :: Foege, Alec
Source :: MEDIAWEEK. September 5, 2005, Vol. 15 Issue 31, p16, 5 p.
Publication Year :: 2005
Abstract: IT ALL STARTED WITH television's version of a gnarly computer virus: a controversial white paper published by Nielsen Media Research in November 2003, in which the top ratings firm defended [...]

Subjects :: Cable television broadcasting industry -- Market share
Television programs -- Market share -- Demographic aspects
Advertising, marketing and public relations
Mass communications
Company market share
Market share
Demographic aspects

Tools