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The revolutions will be televised: MTV has thrived even as any number of genres--boy bands, alt-rock and hip-hop--rise and fall, making it one of the music industry's longest-running hits
- Source :
- Brandweek. October 20, 2003, Vol. 44 Issue 38, , M42, p6 p.
- Publication Year :
- 2003
-
Abstract
- If today's young people want their MTV nearly 20 years after the network originally aired its rallying cry, make no mistake--it is no happy accident. in its constant state of [...]
- Subjects :
- Viacom Media Networks -- Marketing -- Market share -- Research -- Market research
Cable television broadcasting industry -- Marketing -- Market share -- Research -- Market research
Cable television -- Market research -- Market share
Cable networks (Television) -- Marketing -- Market share -- Research -- Market research
Marketing research -- Research
Advertising, marketing and public relations
Business
Retail industry
Marketing research
Company marketing practices
Cable television/data services
Company market share
Market research
Research
Market share
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 44
- Issue :
- 38
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.109218390