Search

Byline: ANITA CHANG BEATTIE BE ENTERTAINING "Marketers need to be very aware they are not competing against brands and they are not competing against ads," said Mai Azmy, managing director [...]

Byline: Anita Chang Beattie AT SHARM EL-SHEIKH, a resort town on the Red Sea known for hosting Middle East peace conferences, a cadre of top advertising and marketing executives gathered [...]

Byline: ANITA CHANG BEATTIE RANE XUE CHINA BRAND DIRECTOR, TAG HEUER China is a booming market for luxury brands, but Tag Heuer's sporty character conjured up images of sweaty athletes [...]

Byline: ANITA CHANG BEATTIE LIU WEI GENERAL MANAGER FOR SEARCH MARKETING, BAIDU Search engineBaiduis one of China's most influential marketing platforms, commanding 30% of online ad spending. Look closely at [...]

Byline: ANITA CHANG BEATTIE MIN CHANG ASIA-PACIFIC PRESIDENT, OMNICOM'S DAS What does great collaboration look like? Min Chang is posing such questions to top clients ofOmnicom'sDiversified Agency Services group. Ms. [...]

Byline: ANITA CHANG BEATTIE CHRISTINE NG MANAGING DIRECTOR, BBH CHINA Christine Ng is the go-to woman at BBH. She helped set up the first international agency to enter China without [...]

Byline: ANITA CHANG BEATTIE CATHERINE KANG MANAGING DIRECTOR, CHINA, CLAIRE'S Retailers that want to build a presence in China at a lightning-fast pace should get pointers from Catherine Kang, who [...]

Byline: ANITA CHANG BEATTIE BESSIE LEE CHINA CEO, WPP Bessie Lee oversees WPP's 50-plus agencies in China, with a key focus on "horizontality," or fostering collaborations between sibling shops. "We [...]

Byline: Anita Chang Beattie Volvo, ThinkPad, AMC Theaters and, possibly soon, Smithfield Foods. All household names in the U.S., all with Chinese owners. And if the world's two largest economies [...]

Byline: Anita Chang Beattie A dusty street vendor taps on the taxi window. He's not peddling flowers along the thoroughfare in Myanmar's business capital of Yangon. He's touting homemade copies [...]

Byline: ANITA CHANG BEATTIE Coca-Cola tries to push boundaries with its marketing. But as it re-entered Myanmar after 60 years away, it delved into its historical records for ideas on [...]

Byline: ANITA CHANG BEATTIE HUNG HUANG Media mogul Hung Huang is a Chinese media mogul who's drawn comparisons to Oprah and Anna Wintour. One of her many roles is publisher [...]

Byline: Anita Chang Beattie International agencies from BBDO to Ogilvy to Wieden & Kennedy are well established in China's marketing industry. But when it comes to digital, local players have [...]

Byline: Anita Chang Beattie Qoros, a new automaker from China, is aiming to be the first Chinese car brand accepted on an international level. And it plans to do so [...]

Byline: EMMA HALL and ANITA CHANG BEATTIE Unusual TV formats, like the dangerous celebrity diving behind this season's "Splash," often launch in Europe or Japan before finding their way to [...]

Byline: Anita Chang Beattie China is the world's largest car market, and it's dominated by foreign brands. But among local automakers, Great Wall Motors stands out for a business strategy [...]

Byline: Anita Chang Beattie Move over, Weibo. Here comes WeChat. Weibo, China's microblogging platform that's a hybrid of Twitter and Facebook, wasthe hot place to be as recently as last [...]

Byline: Anita Chang Beattie Budweiser, the American everyman's beer, has an alternate identity in China, where it's a premium choice for younger, upscale consumers. Bud is even sold in attractive [...]

Byline: Anita Chang Beattie PepsiCo is betting big on Chinese New Year, marking the most important date on China's marketing calendar with a multibrand campaign featuring a 22-minute movie, a [...]

Byline: Anita Chang Beattie Leading the charge to recruit NFL fans in China is Managing Director Richard Young, a longtime American expat. He's focused on potential adopters: the 39 million [...]

Byline: ANITA CHANG BEATTIE Japanese brand owners are hoping their newly elected government can cool a territorial spat with China that has devastated business, including causing vehicle exports to the [...]

Byline: Anita Chang Beattie The marketing industry will be looking to China's new leaders to continue to push policies that spur urbanization and domestic consumption. Incoming President Xi Jinping, Premier [...]

Byline: Anita Chang Beattie WPP has come out on top in a hard-fought pitch to handle global corporate branding for Chinese telecom giant Huawei. Now comes the harder part: molding [...]

Byline: Anita Chang Beattie For consumer brands in China, a major battleground is the country's growing hypermarket segment. And the frontline troops are armed with mini-dresses and microphones. Visit any [...]

Byline: Anita Chang Beattie What's the largest market after North America for Lamborghini? China. The automaker's Asia-Pacific CMO James Page said the brand is opening six new dealerships in China [...]

Byline: Anita Chang Beattie "Gangnam style" has swept the world, but marketers have been slower to embrace it--outside South Korea, that is. Psy, the Korean pop star behind the over-the-top [...]

Byline: Anita Chang Beattie FOR MANY GLOBAL MARKETERS AND AGENCIES, Shanghai is the gateway to China and its 1.3 billion consumers. Sprawled across both banks of the Huangpu River, it [...]

Byline: ANITA CHANG BEATTIE MCDONALD'S CHINA, SHANGHAI CHRISTINE XU VP-MARKETING McDonald's faces a variety of challenges in China, a country of 1.3 billion potential Big Mac eaters. The fast-food industry [...]

Byline: ANITA CHANG BEATTIE KRAFT FOODS CHINA, SHANGHAI HAIYAN WANG CMO AND VP-MARKETING Haiyan Wang , CMO of Kraft Foods China, is a veteran of the packaged-foods business, returning to [...]

Byline: ANITA CHANG BEATTIE COCA-COLA, SHANGHAI MARINA PALMA SPARKLING-BEVERAGES DIRECTOR, CHINA There's a joke Marina Palma remembers from her childhood in Buenos Aires: If every person in China jumped at [...]

Byline: ANITA CHANG BEATTIE UNILEVER, HONG KONG DORCAS LAU VP-DIGITAL MARKETING AND E-COMMERCE, NORTH ASIA Dorcas Lau has her hands on plenty of research about online-shopping habits--for example, she knows [...]

Byline: ANITA CHANG BEATTIE FILMWORKS CHINA ENTERTAINMENT MARKETING, BEIJING SIRENA LIU PRESIDENT Sirena Liu went to Los Angeles for an MBA, then ended up working in Hollywood. Those industry connections [...]

Byline: ANITA CHANG BEATTIE TENCENT, SHANGHAI SOPHIA ONG PLANNING GENERAL MANAGER-ADVERTISING SALES DEPARTMENT Sophia Ong helps brands navigate the complex ecosystem of digital advertising at internet giant Tencent. Joining the [...]

Byline: ANITA CHANG BEATTIE VOLKSWAGEN GROUP IMPORT, BEIJING MELISSA BELL MARKETING DIRECTOR A marketing campaign should unfold like a series of dates, said Melissa Bell, marketing director for Volkswagen Group [...]

Byline: ANITA CHANG BEATTIE Talk to agency executives in China and they'll say talent recruitment and retention are the most pressing issues facing the industry. WPP's Group M is confronting [...]

Byline: ANITA CHANG BEATTIE Seeking to drive conversation on the topic of menstruation among young Chinese women, Kimberly-Clark's Kotex is tapping the influence of a fictional online character with 150,000 [...]

Byline: ANITA CHANG BEATTIE A pop routine inspired by water filters? Why not! It might seem like a stretch outside of Asia, but the gimmick doesn't raise eyebrows for those [...]

Byline: ANITA CHANG BEATTIE When marketing professionals in the West think about China, what cities come to mind? Chances are Beijing, Shanghai and possibly Guangzhou, the southern metropolis home to [...]

Byline: ANITA CHANG BEATTIE There are near-riots when new products go on sale, a thriving counterfeit market and even reports of a teenager selling a kidney to buy an iPhone [...]

Byline: ANITA CHANG BEATTIE Kenji Ikeda walks into a conference room toting a pink, heart-shaped pizza box in one hand. In the other is a pizza box that looks like [...]

Byline: ANITA CHANG BEATTIE Running enthusiasts in Tokyo face a problem that will probably sound familiar to city dwellers everywhere. The most popular circuit--the leafy 5-kilometer route around the Imperial [...]

Byline: ANITA CHANG BEATTIE TBWA HAKUHODO In a devastating year for Japan, agency did its part by creating ads for clients based on its own motto: 'Think Happy' TBWA Hakuhodo [...]

Byline: ANITA CHANG BEATTIE MAJOLICA MAJORCA Hidetaka Shimizu, marketing executive, Shiseido There's a princess inside every woman and a fantasy land where cuteness reigns supreme. That's the story of Majolica [...]

Byline: ANITA CHANG BEATTIE AKB48 Yashuki Akimoto, founder and producer AKB48 Yasushi Akimoto not only created the world's largest pop band, AKB48, he's also master of a marketing machine that's [...]

The article focuses on mass media industry executive Hung Huang, who is named a winner of one of the publication's Creativity 50 awards for her work in promoting fashion design and designers in China.

The article discusses the large audiences in china for Internet television broadcasting of the U.S. television program "The Walking Dead" on the Website Youku.

The article focuses on WeChat, a social media Web resources for mobile computer users in China. The rapid growth of WeChat, which has obtained 300 million users in two years, is discussed. The use of WeChat in Internet marketing is considered. Management of WeChat by its owner Internet industry firm Tencent is discussed.

The article considers the operations of the coffee shop chain company Starbucks in China. The rapid expansion of Starbucks in China, especially in cities other than Beijing and Shanghai, is noted. Cultural challenges facing the company in marketing coffee in China are discussed, including the country's tradition of drinking tea, the relatively high prices of Starbucks beverages and resistance by male consumers. It is noted that Starbucks does almost no takeout business in China.

The article discusses the increasing popularity of original content on China's social video websites Youku and Tudou, commenting the Chinese ban of the popular video sharing website YouTube and the expansion of China's microblogging website Weibo in competition with Twitter.

The author offers a personal narrative of her experiences on a trip to Tokyo, Japan to meet with advertising executives in that country.