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JAPAN'S BRAND BATTLE

Authors :
Beattie, Anita Chang
Source :
Advertising Age. January 14, 2013, Vol. 84 Issue 2, p0011.
Publication Year :
2013

Abstract

Byline: ANITA CHANG BEATTIE Japanese brand owners are hoping their newly elected government can cool a territorial spat with China that has devastated business, including causing vehicle exports to the [...]

Subjects

Subjects :
International trade
International trade -- Economic aspects

Details

Language :
English
ISSN :
00018899
Volume :
84
Issue :
2
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.315177243

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