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DIGITAL IN CHINA? GO WITH LOCALS
- Source :
- Advertising Age. April 29, 2013, Vol. 84 Issue 17, p0018.
- Publication Year :
- 2013
-
Abstract
- Byline: Anita Chang Beattie International agencies from BBDO to Ogilvy to Wieden & Kennedy are well established in China's marketing industry. But when it comes to digital, local players have [...]
- Subjects :
- Market trend/market analysis
Company acquisition/merger
Technology application
Advertising agencies -- Mergers, acquisitions and divestments -- Technology application -- Usage -- Forecasts and trends
Internet marketing -- Usage -- Forecasts and trends -- Technology application
BBDO Worldwide Inc. -- Mergers, acquisitions and divestments -- Technology application -- Forecasts and trends
Ogilvy Group -- Mergers, acquisitions and divestments -- Technology application -- Forecasts and trends
Wieden + Kennedy -- Mergers, acquisitions and divestments -- Technology application -- Forecasts and trends
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 84
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.328393736