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GLOBAL HOTTEST BRANDS; AKB48

Authors :
Beattie, Anita Chang
Source :
Advertising Age. December 5, 2011, Vol. 82 Issue 43, p0010.
Publication Year :
2011

Abstract

Byline: ANITA CHANG BEATTIE AKB48 Yashuki Akimoto, founder and producer AKB48 Yasushi Akimoto not only created the world's largest pop band, AKB48, he's also master of a marketing machine that's [...]

Subjects

Subjects :
Women television personalities -- Endorsements
Interactive marketing -- Analysis
Musical groups -- Officials and employees

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
43
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.274424623

Tools

Authors Abstract Subjects Details