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The article focuses on the Special Libraries Association (SLA) Alignment Project which aims to change the perception of the profession and maintain a valuable status in the organization. It cites the case of Barry Miller of RJ Reynolds Tobacco Company where he was able to align with the changing priorities of the company. It also suggests that one should follow the trend which affects the company. Moreover, it notes on the value of developing good rapport with co-employees.

Focuses on issues concerning the sports title sponsorship bid for the National Association for Stock Car Auto Racing (NASCAR) Cup in the U.S. Advantages and disadvantages of sponsorship for several companies in the U.S.; Reason for the decision of Winston for relinquishing its title sponsor bid for NASCAR; Benefits of a sponsorship deal signed by NASCAR with NBC and Fox networks; Total value of the NASCAR sponsorship bid.

Reports the advertising efforts of tobacco companies such as Philip Morris and R.J. Reynolds after its compliance with the 1998 Master Settlement Agreement in the United States (U.S.). Allegation of U.S. states against the tobacco industry; Compromise agreed upon by top cigarette companies; Advertising tactic of companies which was concentrated on retail cigarette outlets.

Focuses on companies in the United States using one-to-one marketing. Concept of customer relationship management; Use of online sampling to develop Golden Books' series of print/Web research guides; Approach of R.J. Reynolds Tobacco to building appreciation and brand loyalty.

This article reports on the test marketing of R.J. Reynolds Tobacco Co.'s Eclipse cigarettes in Atlanta, Georgia. Smokers would not be able to buy Eclipse cigarettes in Atlanta convenience stores, supermarkets or tobacco shops even though the city is R.J. Reynold Tobacco's newest test market for the low-smoke brand. Instead, the brand will be available only in an RJR-operated Smokers Lounge in that city's North Point Mall. The Smokers Lounge actually is RJR's second; it opened a similar lounge in Chattanooga, Tennessee, the initial test market for Eclipse.

Presents update on the advertising sector in the United States as of February 28, 2000. Teaser campaign launched by R.J. Reynolds for Doral cigarettes; Information on the summer sweepstakes of Beck's beer; Television advertising unveiled by American Greetings.

The article presents news briefs related to the advertising industry in the U.S. As part of its effort to strengthen global focus, sportswear company Nike has promoted longtime U.S. Advertising Director Scott Bedbury to oversee global advertising. Meanwhile, R.J. Reynolds Tobacco Co. is again starting a Winston Weekend continuity program, this time tied solely to Winston Select.

This article reports on the Marshall McGearty cigarette line to be introduced by R. J. Reynolds complete with a smoking lounge in Chicago, Illinois. Matt Myers, president of Campaign for Tobacco-Free Kids, criticized the marketing technique of the company. The impact of the smoking lounge on the tobacco industry is examined.

Santa Fe Natural Tobacco Co. Inc. (SFNTC), has built a solid growth record by building rapport with customers and growers alike. The company contracts directly with tobacco growers for organic and Pesticide Residue Clean tobacco for use in their products aimed at an upscale market. SFNTC is in the process of adding another 20,000 square feet to produce blended strip tobacco for us in its new German manufacturing facility, in an effort to be "totally integrated." Santa Fe, purchased by R.J. Reynolds Tobacco Co., in 2002, points out that it is proud of its more than 75 percent compound annual growth rate over the past dozen years. Today, the company sells its natural tobacco products about the same way it did when it was independently owned. It has a sales force of only 20 and relies on customer loyalty.

The article presents news briefs pertaining to advertising in the United States compiled as of June 17, 2002. R.J. Reynolds Tobacco Co. has announced plans to extend its Camel line of cigarettes with the national launch of Camel Turkish Royal. H.J. Heinz Co. has announced an increased spending for advertising in 2003. The research-and-consulting boutique Headlight Vision from WWP Group's Red Cell.

The article discusses a court ruling on a case against R.J. Reynolds Tobacco Co. in which the tobacco company was cited for allegedly targeting young consumers in its magazine advertisement in the U.S. Key issues discussed include how the case can spurn future lawsuits and affect marketers' First Amendment rights, as well as concerns regarding the future prospects for magazines' advertising revenues.

The article reports that U.S.-based R.J. Reynolds Tobacco Co. is upgrading its Doral cigarette brand with a new blend, package and an advertising campaign to make it more contemporary and mainstream. The reason behind the company's move is the increasing pressure from low-end, deeply discounted cigarettes.The strategy leaves Doral straddling the fence between high- and low-priced cigarettes.

The article reports on the launching of Philip Morris USA Inc.'s Marlboro Special Blends cigarettes. The cigarette brand is believed to be projected as rival for R.J. Reynolds Tobacco Co.'s Turkish Gold brand. The Marlboro brand is in an all-black packaging and is aimed at the stylish, status-smoke market.

The article reports that U.S.-based R.J. Reynolds Tobacco Co. is receiving about one million calls, faxes and mail every eyar because of the loyalty program created by Doral and Co. With the prohibition of outdoor advertising and cigarette-branded merchandise, such direct marketing efforts are becoming a more important for R.J. Reynolds and other cigarette marketers.

Focuses on the Wholesale Partners Program of R.J. Reynolds Tobacco that ties the discounts R.J. pays to wholesalers to market share of Doral cigarettes and other R.J. discount brands. Response by wholesalers on the program; Reasons behind the competition problem faced by R.J.; Statement issued by R.J. on the goals of its retail and wholesale programs.

The article report that the camel character Old Joe is missing in R.J. Reynolds Tobacco Co.'s new advertising campaign in the U.S. created by Mezzina/Brown Inc. Instead, the hazy image of a dromedary more in keeping with the stylized icon on the Camel cigarette pack materializes almost imperceptibly in the print-only effort breaking in magazines in April 1997.

The article reports on the decision of R.J. Reynolds Tobacco Co. to suspend the review for its Salem cigarette advertising account. Company executives claim that the review has been suspended because the firm has yet to come up with a viable test advertising campaign. Because of the review hold, the brand will not have a national advertising until at least the fourth quarter of 1997.

The article reports that R.J. Reynolds (RJR) Tobacco Co. is offering to voluntarily accept some of the U.S. Food and Drug Administrations's advertising restrictions that it is disputing in court. In negotiations to develop so-called "model" state legislation in its home of North Carolina, legislation that would eventually be offered to other states, RJR proposes to fund anti-smoking messages aimed at teenagers and accept certain advertising restrictions in return for tougher, more rigidly enforced laws barring those under 18 from buying cigarettes.

This article reports on the launching of a revamped Winston cigarette product by R. J. Reynolds Tobacco Co. on July 1, 1996 in Florida. The company is removing the additives in all 17 versions of its Winston product variations and then will market the brand as being the cigarette without additives. The new positioning attempts to present Winston as authentic but with a point of difference and an attitude. Advertisements try to draw distinctions between cigarettes that use flavoring agents, such as licorice and sugar, and new Winston.

Discusses R.J. Reynolds Tobacco Co.'s plans for marketing Eclipse, its smokeless cigarette. How the company is prevented from advertising the cigarettes as safer than other cigarettes; How doing so would require intensive, long-term studies and United States Food & Drug Administration approval; Advertising the lack of odor, ash, and smoke; How other tobacco companies have patented processes similar to the one used by Reynolds, and are watching sales test results closely.

Reports on the possibility that Bennett LeBow will win control of RJR Nabisco Holdings through a tobacco liability lawsuit deal, and the implications for R.J. Reynolds Tobacco Co.'s advertising should this occur. The extension of advertising curbs which apply to LeBow's Liggett Group tobacco subsidiary to Reynolds; Advertising provisions sought by the Food & Drug Administration; No guarantee of merger; Market share Reynolds stands to lose.

The article reports that U.S.-based cigarette company R.J. Reynolds Tobacco Co. is relaunching its Red Kamel brand 60 years after dropping the product. The Red Kamel and the Red Kamel Light cigarettes will only be relaunched in selected states. The teaser campaign, created by Mezzina/Brown Inc. eatures a camel in motion.

The article reports on the efforts of R.J. Reynolds Tobacco Co. to uplift its marketing and financial status. The company needs to undergo major marketing revamping due to mismanagement. The financial status of the company was affected by its failure to come up with a campaign for Winston. Its remaining shares of the company were calculated.

Reports on the California Supreme Court's decision that an unfair advertising lawsuit against R.J. Reynolds Tobacco Co.'s campaign using the character Joe Camel can go to trial. Plaintiff Janet Mangini's outrage over reports that Joe Camel was nearly as recognizable to children as Mickey Mouse; Other plaintiffs in the suit.

Reports on the controversy regarding the Joe Camel advertising campaign of R.J. Reynolds Tobacco Company. Questioning of RJR Chairman James Johnston by a US congressional subcommittee regarding the Joe Camel campaign; Nature of the controversy; US Representative Mike Synar's proposal to shift regulatory authority over tobacco from the Federal Trade Commission to the Food and Drug Administration.

The article reports that the U.S. House Energy and Commerce Committee's Subcommittee on Transportation and Hazardous Materials is demanding access to the Federal Trade Commission's (FTC) investigation of the Joe Camel advertising campaign of R.J. Reynolds Tobacco Co. Representative Al Swift has asked an aide to review all materials the FTC has collected during the investigation and determine its status. Several anti-tobacco groups are opposing the use of Joe Camel cartoon character in the campaign due to claims that the campaign increased smoking among teenagers.

This article presents marketing and advertising developments in the U.S. cigarette industry as of September 1993. The $45 billion cigarette industry is still in chaos after the price cuts and promotional changes initiated by market leader Philip Morris USA. In an effort to boost sales of its Marlboro brand, Philip Morris launched a major promotional campaign for the cigarette and discounted it from 70 cents to 40 cents per pack. Indeed, Prices of Marlboro and all Philip Morris's other premium cigarettes were lowered to what previously had been the level of mid-priced brand. The move was followed by RJR and most other competitors, creating a confusion as brands which were previously separated mainly by price were suddenly positioned in the single-discount tier. This could bring about the elimination of some brands, and new advertising campaigns to differentiate products. It could also force smaller companies that market cheaper discount products to rethink their strategy.

Reports on the Federal Trade Commission's advertisement ban of R.J. Reynolds Tobacco Co.'s `Old Joe' Camel campaign. Reasons; Statistical information on adolescent smokers; Comments from Bret Shevack, president of Partners & Shevack and attorney Richard Leighton; Implications on marketers.

Presents news briefs related to the advertising industry in the U.S. as of June 14, 1993. Plan of R.J. Reynolds Tobacco Co. to reformulate the Winston Select cigarette; Expectation on the appointment of consultant Dave Martin as head of a subsidiary that will handle Chrysler's consolidated national media account; Plan of Creative Artists Agency to create an advertising campaign for beverage company Coca-Cola Co.

Presents news related to advertising in the U.S. as of May 10, 1993. Broadcast rights contract between the National Basketball Association and NBC; Clarification for the plan of R.J. Reynolds Tobacco Co. to end its second-quarter promotion of Monarch cigarettes; Impact of gender discrimination on the career development of women according to a survey commissioned by the Advertising Women of New York.

This article reports on the decision of R. J. Reynolds (RJR) Tobacco Co. to cut the price of its cigarette brands Winston and Camel as a response to the price cuts of Philip Morris for its Marlboro cigarettes. RJR on May 17, 1993 will start shipping discounted cartons of Winston as part of a June 1993 promotion. Tobacco wholesalers in the U.S. will receive Winston cartons printed with four dollars off labels. Camel will get increased price promotion, though the tactics will vary. In some markets, there may be two-for-one sales, while price cuts or rebates may be used elsewhere.

Reports that R.J. Reynolds Tobacco Co. is dramatically reducing its fourth-quarter media ad budget, saying it will shift the funds to consumer promotions and point-of-purchase efforts. Belief that the move is actually a cost-cutting measure; Cancellation of its fourth-quarter advertising commitments; Details.

Reports that a coalition of health groups in the U.S. are calling for the demise of the Joe Camel character in R.J. Reynolds Tobacco Co.'s advertising campaigns, citing studies from the "Journal of the American Medical Association" (JAMA). Studies' findings that cartoonlike advertisements lead children to smoke; Coalition's petition to the Federal Trade Commission to take immediate action against the cartoon camel; Advertising company that handles the account of R.J. Reynolds; JAMA studies' recommendation for a total ban on tobacco advertising and promotions as part of an effort to protect children from the dangers of tobacco.

Presents news briefs related to advertising agencies worldwide as of December 9, 1991. Plan of R.J. Reynolds Tobacco to launch an anti-smoking advertising campaign for children; Decline in advertising spending of McCann-Erickson Worldwide; Ansel-Americas' creation of a television advertising campaign for Lifestyle condoms; Advertising contract given by British Airways to advertising agency Saatchi & Saatchi Co PLC.

This article reports on the reduction in the media advertising budget of R. J. Reynolds Tobacco Co. and the abandonment of yearlong advertisement schedules in magazines for 1992. Reynolds is also dropping long-term commitments to outdoor companies and will shift savings from both moves to point of purchase and consumer promotions. Under the new policy,Reynolds will make more selective magazine buys on a quarter-by-quarter or issue-by-issue basis, depending on the brand being advertised, the company confirmed.

Presents an interview with James Johnston, chairman and CEO of R.J. Reynolds Tobacco Co. regarding the company's packaging and advertising. Quality standard set for Winston brand; Reasons behind sales decline of Winston; Plans for Vantage. INSET: Winston unwraps new package.

Reports the marketing by R.J. Reynolds Tobacco Co. of its Camel Ninety Nines cigarette in the United States. Industry trend of giving established brands a twist; Target customers of the cigarette; Background on the outdoor advertising campaign for cigarette.

The article offers information on the actions taken by marketers in East Germany in promoting their products in line with the currency unification of the East and West Germany. B.A.T. Cigarettenfabriken sent eight promotional teams cruising through East Germany towns and cities offering packages of Lucky Strike filter cigarettes in exchange for empty or opened packages of other brands. Rival R.J. Reynolds Tobacco International is advertising Camel cigarettes on huge, temporary outdoor boards. This aggressive promotion of products started within hours of currency unification.

Focuses on marketing for Brown & Williamson Tobacco Corp. Changes being made by the company in the way it approaches marketing from brand management to agency relationships to new-product development; Comments on competitors Philip Morris, R.J. Reynolds Tobacco Co., and Lorillard.

Reports that Grant Woods, the attorney general of Arizona is seeking a preliminary injunction to halt the `No bull' advertising campaign of R.J. Reynold's Tobacco Co. in 1998. How the advertisements implies that Winston cigarettes are healthier than other brands; Other charges being filed against the company regarding the campaign.

This article reports on the plan of R. J. Reynolds (RJR) Tobacco Co. to market its low-smoke Eclipse cigarette to Lincoln, Nebraska. The move is an attempt to get a better read on the cigarette which has been testing in Chattanooga, Tennessee since June 1996. Action on Smoking & Health which asked the Food & Drug Administration to regulate Eclipse when it was introduced in Chattanooga, is expected to protest the Lincoln launch. Retailers in the Lincoln test market said RJR told them only about half the cigarette sellers there would be getting Eclipse, one retailer said he was told about 100 stores would have the smoke.

The article reports the United States government has asked Philip Morris USA Inc. and R.J. Reynolds Tobacco Co. to retire their Marlboro Man and Joe Camel advertising campaigns respectively. The government told the tobacco companies to give up the campaigns to show their good faith under the agreement negotiated by state attorneys general with the tobacco industry.

The article discusses the decision of the U.S. Federal Trade Commission (FTC) to subpoena five to eight million documents from R.J. Reynolds Tobacco Co. concerning the use of the cartoon character Joe Camel in advertisements for cigarettes in 1997. The FTC has accused the tobacco company of purposely using Joe Camel to lure the youth to smoking. R.J. Reynolds has filed a suit challenging the procedures of the FTC.

This article discusses the unfairness case filed against R.J. Reynolds Tobacco Co. by the U.S. Federal Trade Commission (FTC) which claims that advertising with the cartoon character Joe Camel targets underage smokers. The FTC is asking for the cartoon character be banned from all marketing materials except those displayed in adult venues, such as bars. While generally declining to disclose the evidence on which it was basing its case, FTC said one factor was a rise in Camel smoking among those under 18. It cited figures indicating that Camel's market share increased from 3% before 1987 to 8.9% in 1987 and 13% in 1993.

The article focuses on legal action that is being taken against R.J. Reynolds Tobacco Co. for unfair advertising. The U.S. Federal Trade Commission is expected to issue an unfair-advertising complaint charging R.J. Reynolds Tobacco Co. with using its infamous cartoon camel to target children. The action will be accompanied by a recommendation for a hefty civil penalty and corrective advertising. The cartoon camel would be banned from appearing in outdoor advertising, on point-of-purchase displays and on merchandise seen by children. INSET: Old Joe's 2-decade trek from 'Smooth Character' to ad villain.

Discusses the brand position program for the Doral cigarette manufactured by R.J. Reynolds Tobacco Co. Role of pricing in and steps taken to develop brand loyalty; Mechanics of `The Big American Adventure' contest; Publication of `The Doral & Co.' newsletter.

Reports that after almost three years of testing its Eclipse smoke-reduced cigarette, R.J. Reynolds' efforts to introduce the product have been stalled. What caused this delay; Information from area retailers on the performance of Eclipse in Chattanooga, Tennessee; Comments made by Richard Miller, a Knoxville, Tennessee tobacco wholesaler.

Reports that cigarette maker R.J. Reynolds Tobacco Company has launched an addictive-free Winston cigarette in the United States. Details on the marketing campaign for the cigarette; Where it was tested; Comments from vice-president of R.J.R, Ned Leary.

Focuses on the brand building efforts of R.J. Reynolds' Moonlight Tobacco Co. in the United States. Microsmoke launches made; Launching of the Planet and Icebox brands; Designs for the packages by Cornerstone Design; Marketing director Dirk Herrman's comment on the company's marketing thrust; Packaging strategies.

Reports that R.J. Reynolds has launched a sub-branded line of cigarettes. Use of folksy image; Description of print advertisements; Niche marketing; Packaging of the product line.