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The text is a book review of "Bad Blood: Secrets and Lies in a Silicon Valley Startup" by John Carreyrou. The book explores the rise and fall of Theranos, a company founded by Elizabeth Holmes that raised over $700 million and reached a valuation of $10 billion before going bankrupt. The review draws parallels between Theranos and the Enron scandal, highlighting similarities in their inflated valuations and deceptive practices. It also discusses the dysfunctional corporate culture at Theranos, where employees were marginalized for raising concerns and the company made unsubstantiated claims about its technology. The review emphasizes the importance of skepticism and critical thinking when evaluating grand claims made by companies. [Extracted from the article]

The book "2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything" by Mauro F. Guillén explores the major trends that are expected to shape the world by 2030. These trends include a shrinking global population, the rise of tech-savvy seniors, the growth of the middle class in Asia and Africa, the increasing influence of women in business and government, the impact of global warming on cities, the role of technology in society, the rise of the sharing economy, and the potential demise of modern banking due to blockchain technology. The book offers insights and predictions on how these trends will impact various aspects of life and provides tips for navigating the future. [Extracted from the article]

Chapter 17 concludes the discussion by considering marketing strategies for a multipolar market. In this book, Professor Vescovi outlines several facets of this phenomenon in nineteen chapters, including various aspects of the cross-cultural approach, the evolution of international markets, marketing choices and decisions, and marketing challenges. Even as comprehensive as this book is, future editions could address the current tensions between globalization and nationalism (Obstfeld [2]) and how that has impacted cross-national marketing. Part III, titled "Cross-Cultural Marketing Choices and Decisions" includes seven chapters on a myriad of topics from market research, consumer behavior, branding, and products to retailers, marketing communications, and pricing. [Extracted from the article]

Finally, whether having a sales code or increased use of technology enhances the overall ethical climate within a company is also of potential interest to future sales management researchers. They urge sales researchers to embrace an institutional framework in acquiring deeper insights between change and continuity in sales activities. Suggested future research endeavors include replicating ethical studies in the modern sales management landscape, looking at the increased influence of women in the sales industry and their influence on ethical behavior. [Extracted from the article]

HOW TO GET PUBLISHED IN THE BEST MARKETING JOURNALS Edited by David W. Stewart and Daniel M. Ladik. Given the continued challenges faced by academics in getting acceptances in major journals, Professors David Stewart and Daniel Ladik have edited a very timely book on the tricks of trade, in publishing in the top marketing outlets. [Extracted from the article]

The Fourth Industrial Revolution, Klaus Schwab New York, Currency Books, 2017, 192 pp., $15.50 (Softcover), ISBN 978-1-5247-5886-8 "May you live in interesting times..." Anonymous Chinese proverb The pace of technological change is moving at warp speed and creating new possibilities in the way we live, work and socialize. In the digitally driven world, just a few firms create networks for matching a greater number of buyers and sellers for a wider variety of products and services, hence enjoying increasing returns to scale in a progressively uneven playing field for the smaller competitors. Products continue to be enhanced by data- for example, sensors and analytics enables tire firms to monitor driver performance, fuel efficiency and predict tire life. [Extracted from the article]

When governments try to force sellers to give consumers a better deal than the one that emerged through competition, the results are usually detrimental for the consumers. In future editions of the book, to provide a more balanced perspective, it may be interesting to look at circumstances under which government regulation may have been necessary to protect the consumer, such as the Dodd-Frank bill (Murdock [3]) or the Affordable Care Act (ACA). [Extracted from the article]

The article reviews several books, including "The Marketing of Rebellion: Insurgents, Media and International Activism," by Clifford Bob, "Development, Social Justice and Civil Society: An Introduction to the Political Economy of NGOs," edited by Thomas J. Ward, and "A Civil Republic: Beyond Capitalism and Nationalism," by Severn T. Bruyn.

The opening chapter looks at how various customer engagement behaviors determine value creation by the customer, firm, and other stakeholders. The following chapter (#6) is focused on social media engagement, and spotlights the various types of CE behaviors demonstrated by customers on social media platforms. [Extracted from the article]

The article reviews the book "The Haves and the Have Nots: A Brief and Idiosyncratic History of Global Inequality" by Branko Milanovic.

The article reviews the book "Spanning Silos: The New CMO Imperative," by David Aaker.

Reviews the book "A Voice for Nonprofits," by Jeffrey M. Berry and David F. Arons.