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How to Get Published in the Best Marketing Journals.
- Source :
-
Journal of International Consumer Marketing . Jul-Sep2020, Vol. 32 Issue 4, p352-354. 3p. - Publication Year :
- 2020
-
Abstract
- HOW TO GET PUBLISHED IN THE BEST MARKETING JOURNALS Edited by David W. Stewart and Daniel M. Ladik. Given the continued challenges faced by academics in getting acceptances in major journals, Professors David Stewart and Daniel Ladik have edited a very timely book on the tricks of trade, in publishing in the top marketing outlets. [Extracted from the article]
- Subjects :
- *MANAGEMENT information systems
*SELLING
*INSTITUTIONAL review boards
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 32
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Review
- Accession number :
- 144499910
- Full Text :
- https://doi.org/10.1080/08961530.2020.1745469