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How to Get Published in the Best Marketing Journals.

Authors :
Roy, Abhijit
Source :
Journal of International Consumer Marketing. Jul-Sep2020, Vol. 32 Issue 4, p352-354. 3p.
Publication Year :
2020

Abstract

HOW TO GET PUBLISHED IN THE BEST MARKETING JOURNALS Edited by David W. Stewart and Daniel M. Ladik. Given the continued challenges faced by academics in getting acceptances in major journals, Professors David Stewart and Daniel Ladik have edited a very timely book on the tricks of trade, in publishing in the top marketing outlets. [Extracted from the article]

Details

Language :
English
ISSN :
08961530
Volume :
32
Issue :
4
Database :
Academic Search Index
Journal :
Journal of International Consumer Marketing
Publication Type :
Review
Accession number :
144499910
Full Text :
https://doi.org/10.1080/08961530.2020.1745469