Back to Search Start Over

BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP: John Carreyrou New York, NY: Knopf Doubleday Publishing. 2020. 400 pp. ISBN 978-0525431992. List price: $18.00. Paperback.

Authors :
Roy, Abhijit
Source :
Journal of International Consumer Marketing. Oct-Dec2024, Vol. 36 Issue 5, p520-523. 4p.
Publication Year :
2024

Abstract

The text is a book review of "Bad Blood: Secrets and Lies in a Silicon Valley Startup" by John Carreyrou. The book explores the rise and fall of Theranos, a company founded by Elizabeth Holmes that raised over $700 million and reached a valuation of $10 billion before going bankrupt. The review draws parallels between Theranos and the Enron scandal, highlighting similarities in their inflated valuations and deceptive practices. It also discusses the dysfunctional corporate culture at Theranos, where employees were marginalized for raising concerns and the company made unsubstantiated claims about its technology. The review emphasizes the importance of skepticism and critical thinking when evaluating grand claims made by companies. [Extracted from the article]

Details

Language :
English
ISSN :
08961530
Volume :
36
Issue :
5
Database :
Academic Search Index
Journal :
Journal of International Consumer Marketing
Publication Type :
Review
Accession number :
179255407
Full Text :
https://doi.org/10.1080/08961530.2024.2391668