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BAD BLOOD: SECRETS AND LIES IN A SILICON VALLEY STARTUP: John Carreyrou New York, NY: Knopf Doubleday Publishing. 2020. 400 pp. ISBN 978-0525431992. List price: $18.00. Paperback.
- Source :
-
Journal of International Consumer Marketing . Oct-Dec2024, Vol. 36 Issue 5, p520-523. 4p. - Publication Year :
- 2024
-
Abstract
- The text is a book review of "Bad Blood: Secrets and Lies in a Silicon Valley Startup" by John Carreyrou. The book explores the rise and fall of Theranos, a company founded by Elizabeth Holmes that raised over $700 million and reached a valuation of $10 billion before going bankrupt. The review draws parallels between Theranos and the Enron scandal, highlighting similarities in their inflated valuations and deceptive practices. It also discusses the dysfunctional corporate culture at Theranos, where employees were marginalized for raising concerns and the company made unsubstantiated claims about its technology. The review emphasizes the importance of skepticism and critical thinking when evaluating grand claims made by companies. [Extracted from the article]
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 36
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Review
- Accession number :
- 179255407
- Full Text :
- https://doi.org/10.1080/08961530.2024.2391668