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Strategic social marketing.
- Source :
-
Journal of International Consumer Marketing . Jan/Feb2016, Vol. 28 Issue 1, p73-74. 2p. - Publication Year :
- 2016
- Subjects :
- *SOCIAL marketing
*CONSUMER behavior
*NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 28
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Review
- Accession number :
- 112130964
- Full Text :
- https://doi.org/10.1080/08961530.2015.1089120