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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.

Authors :
Roy, Abhijit
Source :
Journal of International Consumer Marketing. Mar/Apr2016, Vol. 28 Issue 2, p150-152. 3p.
Publication Year :
2016

Details

Language :
English
ISSN :
08961530
Volume :
28
Issue :
2
Database :
Academic Search Index
Journal :
Journal of International Consumer Marketing
Publication Type :
Review
Accession number :
113136709
Full Text :
https://doi.org/10.1080/08961530.2015.1135671