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Summary: "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website.

Summary: "Maximizing ROI on Software Development explains how to execute best quality software development and testing while maximizing business value. It discusses Applied ROI in the context of methodologies such as Agile and Extreme Programming, and traditional methodologies including Six Sigma, the Capability Maturity Model (CMM), and Total Cost of Ownership (TCO).

The article focuses on work of Council for the Advancement of Standards in Higher Education (CAS) which students and families scrutinize the costs and investment returns of higher education, government involvement challenges principles of academic freedom. It mentions purpose of CAS for developing and promulgating standards of professional practice to guide higher education practitioners and their institutions, in regard to work with college students.

In 1952, Harry M. Markowitz published a seminal paper about analyzing portfolios. In 1990, he was awarded the Nobel Prize for his portfolio theory. Markowitz portfolio analysis delineates a set of highly desirable investment portfolios. These optimal portfolios have the maximum return at each plausible level of risk, computed iteratively over a range of different risk levels. Conversely, Markowitz portfolio analysis can find the same set of optimal investments by delineating portfolios that have the minimum risk over a range of different rates of return. The set of all Markowitz optimal portfolios is called the efficient frontier. Portfolio analysis analyzes rate of return statistics, risk statistics (standard deviations), and correlations from a list of candidate investments (stocks, bonds, and so on) to determine which investments, and in what proportions (weights), enter into every efficient portfolio. Further analysis of Markowitz΄s portfolio theory reveals interesting asset pricing implications. [ABSTRACT FROM AUTHOR]

Chapter 8 of the book "Raising Angel and Venture Capital Finance," by Tom McKaskill is presented. It explores several techniques that can be used during investor presentation which include the use of words sparingly and sticking to the most vital points and providing a good return on the investment. It highlights several topics investors would want to know including the company's customer, competitive advantage, and distribution strategy.

Chapter 3 of the book "Raising Angel and Venture Capital Finance" is presented. It explores the role of angel investors or business angels who finance in a high-risk and high-return entrepreneurial ventures specifically in early stage ventures as well as the attributes of private early stage ventures. It offers the types of angels and their characteristics including their preference for transactions, holding investment term, and anticipation for rates of return..

Chapter 1 of the book "Invest to Exit" is presented. It explores the importance of systematic process used by the Angel and venture capital (VC) investor in achieving high return on exits, such as premium exits, trade sale exits, and initial public offering (IPO) exits, across different economic conditions. It discusses how investors can choose the right ventures to invest in and to be successful towards premium outcome.

Chapter 8 of the book "An Introduction to Angel Investing," by Tom McKaskill is presented. It mentions major paths to a successful exit of the firm such as selling the company to another Angel or venture capital (VC) fund and to list the firm on the stock exchange like initial public offering (IPO). It adds that entrepreneurs had seen initial valuation as the most essential part of the investment process and Angels thinks that entry valuation is the key to investment return.

Chapter 9 of the book "How to Use the Equity in Your Home or Business Today to Invest for Tomorrow," is presented. It explores how to use equity for home improvements and renovations and how in turn they can build equity and increase the return on investment. It highlights the kind of improvements and renovations increases the rate of return and the kind of properties which help to achieve the same.

Chapter 8 of the book "How to Use the Equity in Your Home or Business Today to Invest for Tomorrow," is presented. It explores what private mortgages are and how to invest one's equity in it. It highlights the possible return on the investment in private mortgages and how it works and where to find the investments options. It also explains the risks associated with such investments and what type of individuals seek the private mortgages.

Chapter 5 of the book "How to Use the Equity in Your Home or Business Today to Invest for Tomorrow," is presented. It explores the common ways equity funds are spent and explains some of the options for investment which provide greater returns on the equity funds. It also highlights the investment risk factors and the various diversifications to increase the returns.

Chapter 6 of the book "How to Use the Equity in Your Home or Business Today to Invest for Tomorrow," is presented. It explores the ways in which one can invest the money in business ventures, and costs of starting and running a business. It highlights how to invest one's equity in business venture and determine the estimated return on the investment. Also the steps required to protect the investment and ensure a return are discussed.

Chapter 17 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It discusses other charting methods used in trading stocks such as Sakata's Method, Three Gaps and Three Mountains. Also provided is an example of candle volume chart as well as guidelines to reading such charts. It is noted in the chapter that in trading, it is not the lack of knowledge that causes many traders to wait for quite some time to become profitable, but an inability to cope with mental battle.

Chapter 15 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. The chapter focuses on the trading psychology. It discusses the importance of preparing a trading plan as well the steps to follow to prepare one. Also explained is the role of fear and greed in trading.

Chapter 14 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It focuses on the importance of looking for confirmation of the candlestick pattern interpretations before trading on them. The chapter cites some of the indicators that trading experts use for confirmation such as stochastics, relative strength index and moving average convergence. Also presented is a case study by Daryl Guppy, CNBC Asia "Squawk Box" technical analyst commentator, about the indicators that he has developed.

Chapter 12 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It discusses in details the four-day continuation signals and beyond. The chapter provides information on various types of four-day continuation patterns such as Rising Three Method, Bullish Mat Hold and Bullish Three Line Strike. It notes that several of such patterns refer to tired markets.

Chapter 13 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It discusses the technical application of the candlestick charts. The chapter also discusses the limitations as well as the advantages of candlesticks. Also highlighted are the fundamental candlestick patterns that keep recurring as well as the major patterns such as Bearish Engulfing and Bullish Engulfing patterns.

Chapter 10 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. The chapter discusses the two-day continuation signals, one of the patterns used in candlestick charting. It provides information on the various types of two-day continuation patterns such as Bullish Thrusting, Bullish In Neck Line and Bullish On Neck Line. The chapter also explains why there are fewer continuation signals than reversal signals.

Chapter 11 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It provides information on the three-day continuation signals, another candlestick pattern. The chapter discusses in details the different types of three-day continuation signals such as Upside Tasuki Gap, Upside Gap Three Methods and Bullish Side By Side White Lines. It also explains the reason why most of the three candle formations are distinctive and do not show a steady progression in price.

Chapter 9 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It provides information on four-day reversal signals, another candlestick pattern. The chapter explains in details the four-day reversal signals and beyond including After Bottom Gap Up, After Top Gap Down and Bearish Breakaway. Also presented is a case study by Balkrishna Sadekar, the founder of Profitable Candlestick Charting LLC, which discusses the patterns that he finds most relevant and engaging.

Chapter 8 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It provides information on three-day reversal signals, another candlestick pattern. The chapter gives details of several types of three-day reversal patterns such as Evening Star, Bearish Abandoned Baby and Two Crows. It notes that there are many three-day reversal patterns and the user needs to go through each one of them in order to establish with more certainty the true message of the candles.

Chapter 7 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. The chapter provides information on two-day reversal signals, a pattern in candlestick charting. It explores the different types of two-day candle patterns including bearish engulfing, dark cloud cover and bearish meeting line. Also presented is a case study by Doctor Barry Burns discussing the Bullish Engulfing and the Piercing Line patterns.

Chapter 2 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It provides an introduction to candlestick charting including its uses and types. It discusses the difference between candlestick charts and bar charts. Also provided is an example of Open High Low Close (OHLC) bar chart, which was widely used until 1999.

Chapter 1 of the book "The Complete Guide to Using Candlestick Charting: How to Earn High Rates of Return Safely" is presented. It provides historical background on candlestick charting, which is said to be one of the oldest methods used to predict the rise and fall of prices. It notes that it was Munehisa Homma, a wealthy Japanese merchant who first analyzed the patterns of the candlesticks. Also presented are comments on the use of candlestick charts from Steve Nison, author of the book "Japanese Candlestick Charting Techniques."

Chapter two of the book "The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions" by Larisa Lambert is presented. It offers information on the acronyms that Google AdWords apply in web marketing and Internet advertising. It further explores the evolution of fair exchange and competition, as well as the importance of return on investment (ROI) in evaluating the effectiveness of advertising, marketing, and public relations campaign.

Chapter 2 of the book "Certified Development, Design and Construction Professional (CDP) Handbook: Principles and Best Practices of Shopping Center Development, Design and Construction" is presented. It enumerates things and accounts to be considered when putting up a retail merchandise building or site. It states that the industry has made classifications for different real estate retail establishments, including Community center, Regional center and Lifestyle center. It discusses ways to analyze return on investment (ROI).

The article discusses the financial aspect using discounting technique of decommissioning in which project will need considerable period of time to complete. These techniques are used in financial calculations such as repayments on mortgages, investment appraisal and project cost estimates. The article also discusses the importance of investments that would give a higher rate of return.

Definitions of terms related to shopping centers that begin with the letter "R" are presented. "Rate of return on assets" determines the income generated by the investment compared to the cost of the investment stated as a percentage. "Real estate taxes" refer to charges imposed on all owners of real estate in the area of the taxing authority. "Retailing" is defined as the business activities concerned with selling goods to ultimate consumers.

Chapter 8 of the book "How to Be Your Own Contractor & Save Thousands on Your New House or Renovation While Keeping Your Day Job" is presented. It discusses the different aspects of renovating a house as well some concerns involved. Some of the things that should be considered prior to home renovation are also featured including environmental testing and return on investment.

Chapter 16 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It focuses on the risks of investing in real estate investment trusts (REITs). It also outlines the potential problems that REITs might face, including management and financial issues.

Chapter 15 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It explains how people can invest in real estate investment trusts (REIT), starting off with a description of the role institutions play in REIT investments. This is described as important as the number of those investing in such has risen considerably. It suggests that people research on the indexes which monitor REITs, such as the Dow Jones Industrial Average, the S&P 500, and the Internet.

Chapter 14 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It discusses the value of real estate investment trusts (REIT), citing the collapse of the market in 2007 as an example of the challenges involved in gauging property values. The means by which one usually determines real estate value are listed, including the replacement method, the market comparable approach and capitalization rate valuation. Common errors in determining value are also cited.

Chapter 13 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It states that real estate investment trusts (REIT) cover a very broad spectrum. Its other forms include specialty, diversified, and mortgage REITs. A fourth category blended mortgage and equity REITs to produce hybrid REITs. Specialty and diversified ones are considered pure equity REITs, while mortgage REITs lend money to real estate firms for purchases.

Chapter 12 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It covers real estate investment trust (REIT) for hotels and motels, described as the most volatile due to economic conditions. As occupation is based on short term leases, the industry is said to be heavily dependent on high turnover. Management is therefore considered important as far as maintenance, marketing and adjusting rates according to demand. The ability to provide value added services is also cited.

Chapter 11 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It covers self-storage real estate investment trusts (REIT), described as the smallest segment of equity REITs. Self-storage reportedly started out as temporary facilities in the 1940s for soldiers, eventually becoming permanent in the 1970s with the rise of commercialism and the creation of homes without storage. Profitability is said to be had through marketing, diversification and offering other products.

Chapter 10 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It covers healthcare real estate investment trusts (REIT), described as both the most unique and complicated of the REIT options. Reasons cited include all the government regulations which dictate the industry, the fact that it changes every four years due to U.S. presidential elections, and the structure of actual investments. Profitability reportedly comes through spread investments by managing companies.

Chapter 9 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It focuses on industrial real estate investment trusts (REIT), described as having low volatility and high predictability. Reportedly considered a boring investment, it is described as a stable one because industrial tenants tend to sign up for long term leases, have a high tendency to renew those leases, and the buildings require low capital and maintenance.

Chapter 8 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. Its focus is on retail real estate investment trusts (REIT), which cover shops and stores. It states that as of 2007, 27 equity retail REITs were traded, according to figures by the National Association of Real Estate Investment Trusts (NAREIT). These fall under three categories, such as shopping centers, regional malls and free standing. Together, they make up the largest chunk of equity REITS, about 25%.

Chapter 7 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It is devoted to residential real estate investment trusts (REIT), and states that apartments make up the central product. Some similarities to office REITs exist, such as grading scale, building type and the relationship between tenants and landlords. A history of the development of the apartment industry in the U.S. is cited and compared to the housing industry.

Chapter 6 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. Various forms of real estate investment trusts (REIT) are described, as well as the risks involved in each. Those cited include office REITS and those used for investments. The former is described as the most volatile, while the latter is considered very risky, but offers the possibility of high returns. The risk factors are attributed to a number of reasons including the real estate industry and the economy.

Chapter 5 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. Ralph L. Block is cited as the foremost expert on real estate investment trusts (REIT), the author of "Investing in REITs," and publisher of the newsletter "The Essential REIT." It states that there are many inaccurate beliefs about REITs, which Block has worked to dispel. Misconceptions include the belief that REITs are riskier than other stocks, and that housing slumps will affect the overall market.

Chapter 4 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It states that the history of real estate investment trust (REIT) in the U.S. is 50 years old as of 2008, which provides a background for understanding the industry. Cited as being generally good, a belief is expressed that the next 50 years will be equally so. A historical overview is also presented, starting with the robber barons in the 1880s, going forward till 2001.

Chapter 3 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It states that accounting principles are necessary to understanding and profiting from real estate investment trusts (REIT). At its simplest, it stresses the maxim of buying low and selling high. Various terms are introduced, including net asset value (NAV), funds from operations (FEO), and adjusted funds from operations (AFEO). The aim is to find out what the actual value of a property is before investing.

Chapter 2 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It states that investing in the stock market is both difficult and risky, and that the same holds true with real estate. Part of the reason cited for the former has to do with a dearth of information available on some stocks. This is reportedly not true with real estate investment trusts (REIT). A description of real estate pricing cycles follows, with a stress on the value of location.

Chapter 1 of the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented. It cites the beginnings of the New York Stock Exchange in 1792, and the desire of people for an investment that gave high returns with no risk. Such a thing reportedly does not exist. It states that the closest one can get to such an investment is through a real estate investment trust (REIT), created by the U.S. Congress in 1960 which allows people to own property, pooling resources as needed to acquire it.

An introduction to the book "Complete Guide to Investing in Reits-Real Estate Investment Trusts: How to Earn High Rates of Return Safely" is presented in which the author attempts to explain the ups and downs of real-estate investment trusts (REITs), the history of the investment and how it relates to risks and rewards.

Chapter 6 of the book "The Complete Guide to Investing in Exchange Traded Funds: How to Earn High Rates of Return Safely" is presented. It provides a comparison of exchange traded funds (ETF) and mutual funds. Unlike most ETFs, mutual funds are managed by professional fund managers who charge commissions which are taken from a portion of the investment returns. The chapter also discusses several factors to consider before deciding to invest in EFTs including the amount to be invested, the type of investor, and the rate of liquidity desired.

Chapter 20 of the book "The Complete Guide to Investing in Exchange Traded Funds: How to Earn High Rates of Return Safely" is presented. It explores the future outlook of exchange traded funds (ETF) on the market. ETFs are said to continue to grow rapidly due to its increasing publicity. The Investment Company Institute reports that ETF assets as of November 3, 2007 make up over 572 billion U.S. dollars of the more than 1 trillion dollars invested in stock index funds. A table featuring ETFs in sample portfolios is also presented.

Chapter 18 of the book "The Complete Guide to Investing in Exchange Traded Funds: How to Earn High Rates of Return Safely" is presented. It highlights active investing strategy with exchange traded funds (ETF). It discusses the categories of break position times of active traders which include day trade, swing trade, and position trade. It also emphasizes that active trading can succeed and bring about greater returns, or it may fail and incur substantial loss.