Chapter Two: What Do I Need to Know to Make This Work for Me?

Chapter two of the book "The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions" by Larisa Lambert is presented. It offers information on the acronyms that Google AdWords apply in web marketing and Internet advertising. It further explores the evolution of fair exchange and competition, as well as the importance of return on investment (ROI) in evaluating the effectiveness of advertising, marketing, and public relations campaign.