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Summary: Advances in Supply Chain Finance and FinTech Innovations examines three themes: Financing Issues in Supply Chains look into popular working capital management financing practices: trade credits and guarantor practices including advanced trade credit practices in supply chains, guarantor financing practices for capital constrained retailers, and innovative practices of joint financing of capital constrained firms by a bank. FinTech Innovations for Supply Chains examines business model innovations for supply chain financing supported through new platform technologies (such as blockchain), and simple financial technologies effectively implemented for high impact in supply chain risk management.

Summary: Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications and its major tools, techniques and media, with a special focus on advertising.

Summary: An Introduction to Numerical Methods using MATLAB is designed to be used in any introductory level numerical methods course. It provides excellent coverage of numerical methods while simultaneously demonstrating the general applicability of MATLAB to problem solving. This textbook also provides a reliable source of reference material to practicing engineers, scientists, and students in other junior and senior-level courses where MATLAB can be effectively utilized as a software tool in problem solving. The principal goal of this book is to furnish the background needed to generate numerical solutions to a variety of problems. Specific applications involving root-finding, interpolation, curve-fitting, matrices, derivatives, integrals and differential equations are discussed and the broad applicability of MATLAB demonstrated. This book employs MATLAB as the software and programming environment and provides the user with powerful tools in the solution of numerical problems

Summary: This book discusses common myths and misunderstandings about computer science. It is committed to solving these problems and trying to eliminate misconceptions in order to provide potential computer science pupils and the overall public a more realistic outlook of the field. It provides a perspective of different fields where computer science is applicable, such as the medical field, business, linguistics, robotics, agriculture, sports, and the environment. The book mentions that computer science (CS) is at the crossroads of most modern occupations. It discusses the development of human-computer interaction that has been going on for years, reshaping the way people do things today.

Summary: The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.

Summary: World has seen rapid development in the field of Information technology and Biotechnology over a decade. New experimental technologies developed in biotechnology and data available made it possible to perform experiments easily in less time and cost. These experiments also generate huge amount of data that may overwhelm even the most data-savvy researchers. Data generated during experimentation give lot of scope for companies that provide products and services in the field of biotechnology and new opportunities for researchers. This huge data may create challenges to the researches using low-throughput methods to handle and analyse data. Artificial intelligence plays prominent role in analysing huge data available in a systematic way and represent analysed data in a meaning full way. In todays time it is practically not possible to carry out research in biotechnology without utilising data available in public and private databases and artificial intelligence to analyse data. This book describes advancements and application of AI in the field of biotechnology.

Summary: In the present times, artificial intelligence has been adopted by the businesses as the most beneficial advancement in technology so far. Particularly, in the field of business, artificial intelligence is playing a major role. This book sheds light on all the positive and negative aspects, benefits and security threats of artificial intelligence in businesses. The past and present trends about the adoption of artificial intelligence in the business world are also highlighted through statistics and examples

Summary: As per the Global Gender Gap Report 2021, it will take 267.6 years to close the gender gap in economic participation and opportunity.In 2021, India slipped 28 places and ranked 140th among 156 nations in The Global Gender Gap Index.

Summary: Since both IoT and Big Data have a lot of overlap, it is an ideal time to present the recent advances which are taking place at the intersections of both these fields to identify future trends. The book covers the important aspects of Big Data-enabled IoT. The main focus of the book is on the analytical techniques for handling the huge amount of data generated by the IoT. The book is oriented toward those professionals and researchers interested in both of these booming fields. The topics covered in the book will be of interest to computing researchers, practitioners, engineers, and Information Technology professionals working in the highly dynamic field of Big Data-enabled IoT. The book can be viewed as an introduction to the area, as it cover the most important issues, presenting applied research works. The book identifies and shows the research challenges that are yet to be solved. Thus, it can also be used by researchers starting their work in the area

Summary: Today, it is considered that intelligence includes at least two skills: the ability to memorize and store knowledge, and the ability to process knowledge. The person (or machine) without any knowledge cannot be considered intelligent. The ability of learning - acquisition of new knowledge, is also one of the aspects of the intelligence, although we can classify it as an ability to solve problems. As an “intelligent feature” we can also consider the ability to communicate with other intelligent beings. For the concept of intelligence - two questions are essential: the question of knowledge and the reasoning (making conclusions), and, this corresponds to the terms of a knowledge base and a reasoning process. The component of reasoning (inference) also represents a kind of knowledge - it is knowledge about the process of carrying out new information from an existing knowledge base.This edition covers different topics from bio-intelligence science, and application of bio-intelligence in different domains - the bio-medical domain, the learning, the medicine etc.Section 1 focuses on biological aspects of the intelligence, describing biological vs. artificial intelligence, brain as an emergent finite automaton, biological neural network structure and spike activity prediction based on multi-neuron spike train data, an experiment in use of brain computer interfaces for cognitive researches, and chessboard model of human brain and an application on memory capacity.Section 2 focuses on topics from neuroscience, describing patterns discovery in brain signals using decision trees, an interactive immersive tool for brain education, art, and neuro-therapy, analyzing brain functions by subject classification of functional near-infrared spectroscopy data using convolutional neural networks analysis, modeling neuromorphic persistent firing networks, and creativity as central to critical reasoning and the facilitative role of moral education. Section 3 focuses on pattern recognition in neuro and medical applications, describing Brain-k for structural image processing: creating electrical models of the human head, application of machine learning in postural control kinematics for the diagnosis of Alzheimer’s disease, and semi supervised clustering by iterative partition and regression with neuroscience applications.Section 4 focuses on neural networks applications, describing quantum-inspired neural networks with application, training feedforward neural networks using symbiotic organisms search algorithm, artificial intelligence for speech recognition based on neural networks, and deep recurrent neural network-based auto-encoders for acoustic novelty detection.

Summary: Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access, but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere. In Blockchain Revolution, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind.

Summary: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

Summary: A great many people who want to be writers say that they want to have a career in journalism. They may envision themselves going to exotic locales to cover stories. While these things do happen to journalists, it takes a long time to make your bones before you are sent on any interesting assignments. A journalist is someone who reports on timely events. Timing is everything to a journalist. Whether you write for a periodical or a newspaper, you need to make sure that your articles are timely. Your purpose is to keep the public as up to date as possible when it comes to news and events that may affect them. This is the basic concept of being a journalist. You should report on all sides of a story, not just take one side, even if it appears that one side is right or wrong. A good journalist gets all sides of the story, prints it and then lets the reader decide, based upon the article. A good journalist does not make up the reader's mind for them. As you continue in your career, you will find your voice when it comes to your writing. Do not be surprised if your first articles are rewritten by your editor. Another rule that you need to learn when you are starting a career as a journalist is to not fall in love with your own work. Do not feel hurt if an editor does not like a phrase in your article, or makes some changes. They are only doing their job. You will soon get to know the editor and they will get to know your style of writing.

Summary: This book is the second edition of a text designed for undergraduate engineering courses in Data Structures. The treatment of the subject matter in this second edition maintains the same general philosophy as in the first edition but with significant additions. These changes are designed to improve the readability and understand ability of all algorithms so that the students acquire a firm grasp of the key concepts. This book provides a complete picture of all important data structures used in modern programming practice. It shows: various ways of representing a data structure; different operations to manage a data structure; and, several applications of a data structure. The algorithms are presented in English-like constructs for ease of comprehension by students, though all of them have been implemented separately in C language to test their correctness. Red-black tree and spray tree are discussed in detail. This title includes a new chapter on Sorting; a new chapter on Searching; and, a new appendix on Analysis of Algorithms for those who may be unfamiliar with the concepts of algorithms. It provides numerous section-wise assignments in each chapter. It also includes exercises-Problems to Ponder-in each chapter to enhance learning. This book is suitable for students of computer science, computer applications, information and communication technology (ICT), and computer science and engineering.

Summary: Explores the principles underpinning data science. The book considers the how and why of modern data science. Using real life examples, this book explores the possibilities and limitations of an information-based decision making framework.

Summary: Data Storage and Information Systems in libraries is a book which introduces the concept of libraries including its history, ancient stone libraries, its types and many more. An overview on the data storage systems and the relation of internet and the library has been provided with the help of this book.

Summary: Now in its fourth edition, Decode and Conquer is the most current and up-to-date book on PM interviews. It reflects all the latest changes to the PM interview process – with plenty of frameworks, examples, and lessons built in. Decode and Conquer is known for its easy-to-use frameworks — including CIRCLES, AARM, and DIGS — that help candidates tackle an extensive range of case interview scenarios. Decode and Conquer will help you build confidence and master PM interviews, widely considered as some of the most difficult interviews in the tech industry.

Summary: Deep neural networks and applications makes the readers aware about the various Artificial Neutral Networks (ANN) and the topologies related to Main Neutral Networks (MNN). The book throws light on the prospect of artificial intelligence and the applications it has in risk management. It further elaborates on the Artificial Neutral Networks in detail and discusses the practical applications of the deep neutral networks. Also discussed in the book is the optimization of deep learning for the best performance of e-learning data, the methodology and the research framework, development of the algorithms that quicken the data processing over complex network architectures and the optimization of database query structures using deep learning.

Summary: We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious.

Summary: Key Features Understand the basics terminologies in Digital Marketing Understand the impact of Search Engine Optimization (SEO) on online business Identify important elements of E-mail marketing and its applicability in the digital world Get familiar with Mobile marketing and Web analytics tools Understand different Traditional Marketing and Digital Marketing techniques Description The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.

Summary: World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the internet. It also helps them to take purchasing decisions at faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and covert them as their potential customers. Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

Summary: The book ‘Distributed Database Architecture’ discusses various topics related to the database architecture. The technology of database management is a very commonly used one nowadays and is the basis of many tech-businesses. The book takes the readers through the various aspects of the distributed database architecture, the way in which it is designed and th manner in which it is brought to use. The book can be used a good source of information by the various IT professionals or aspiring the data analysts.

Summary: The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world. Dynamics of mass media and interpersonal communications, viz. economics, literacy, social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced have evolved and changed overtime and that has changed its dynamics both in theory and practice. The book has presented the significance of these dynamics.

Summary: Economic Renaissance in the Age of Artificial Intelligence explores a wide range of new approaches to the economic, social, legal, scientific, technological, financial, architectural, environmental, and humanistic challenges that humanity will face due to increased automation. Marshall Goldsmith wrote in his book, What Got You Here, Won’t Get You There, that people rely on their past experience to address new challenges. The limitation with this approach is that these new challenges often arise from different contexts and may not be susceptible to traditional approaches. In the coming era of artificial intelligence (AI), expanded use of robots, and increased trans-national commerce, humanity will face monumental challenges that will differ from those we have faced in the past, including how to avoid mass unemployment due to rapid growth of automation. In order to survive and thrive in this new era, we will have to think and act differently, so that new ideas can solve not only the problems of the present but also of the near and distant future. Economic Renaissance in the Age of Artificial Intelligence explores a wide range of new approaches to the economic, social, legal, scientific, technological, financial, architectural, environmental, and humanistic challenges that humanity will face due to increased automation. The new methods and approaches outlined by the various experts in this book will help inform and inspire humanity to create a more balanced world in which science, economics, and the environment can thrive for years to come.

Summary: What is talent?How do you fulfil your potential?How do you create a winning team? These three simple questions, which are fundamental to the running of any successful business, take Ben Lyttleton on a fascinating journey to some of the world's top football clubs to discover the innovative new methods of developing and maximising talent. Football is the most hot-housed, intense, financially-profitable talent factory on the planet. It's time we woke up to the lessons it can provide. Elite football clubs across Europe are identifying new ways to measure intangible skills 'above the shoulder', such as teamwork, adaptability, decision-making, resilience and creativity. These clubs have revealed how they get an edge. And you can do the same. Ben Lyttleton speaks to some of the most original thinkers in football, going behind the scenes at Borussia Dortmund, Chelsea, Liverpool, and the France national team, to pinpoint the skills and methodologies that are not only relevant to football but also the business world. We all want to have an edge. This is your chance to find one.

Summary: The 6th-century rock-cut cave temple on Elephanta island, in the middle of Mumbai harbour, is the home of Shiva, the greatest of all Hindu gods. Elephanta leads the reader through this magnificent cave temple, examining its overall architectural scheme and interpreting the myths of Shiva that are depicted so forcefully in the extraordinary stone sculptures. The outstanding photographs capture the beauty and magic of the cave.This book also contains fascinating accounts of European travellers, documenting their discovery of Elephanta from the 17th century onwards and includes information on the ongoing efforts to preserve this monument that was designated a World Heritage Site by UNESCO in 1987.

Summary: This book provides an overview of emerging technologies within Financial Services to allow firms to understand their real benefits and how to pragmatically implement them for maximum benefit. Financial Services and Technology (FinTech) have collaborated for decades with mutual benefit, and it is not unreasonable to expect this co-operation to continue, especially with the development of emerging technologies. However, both industries are facing challenges. Financial Services suffer from regulation, client, and risk pressures. Emerging technologies suffer from their inherent complexity and implementation challenges. It is imperative that Financial Services’ firms understand emerging technologies to ensure they are implemented effectively to support both current business and future challenges.

Summary: Encyclopedia of Neural networks have received a great deal of attention among scientists and engineers. In bioprocessing and chemical engineering, neural computing has moved from pioneering projects toward mainstream industrial applications. This book introduces the fundamental principles of neural computing, and is the first to focus on its practical applications in bioprocessing and chemical engineering. Examples, problems, and ten detailed case studies demonstrate how to develop, train, and apply neural networks. A disk containing input data files for all illustrative examples, case studies, and practice problems provides the opportunity for hands-on experience. An important goal of the book is to help the student or practitioner learn and implement neural networks quickly and inexpensively using commercially available, PC-based software tools. Detailed network specifications and training procedures are included for all neural network examples discussed in the book. Features: * Each chapter contains an introduction, chapter summary, references to further reading, practice problems, and a section on nomenclature. * Includes a PC-compatible disk containing input data files for examples, case studies, and practice problems. * Contains an extensive glossary, explaining terminology used in neural network applications in science and engineering. * Provides examples, problems, and ten detailed case studies of neural computing applications.