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Customer relationship management: Integrated marketing strategy and information technology.
- Publication Year :
- 2010
- Subjects :
- Marketing strategy
Customer relationship management
Subjects
Details
- ISBN :
- 9788126528059 (pbk.)
- ISBNs :
- 9788126528059
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Customer relationship management: Integrated marketing strategy and information technology / William G. Zikmund , Raymond Mcleod, JR and Faye W. Gilbert
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.7739701b.8487.4967.b137.1d19dda1bea8
- Document Type :
- Non-fiction