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Marketing Metrics : The Mangers's guide to measuring marketing performance.

Authors :
Bendle, Neil T
Bendle, Neil T.
Farris, Paul W.
Pfeifer, Phillip E.
Reibstein, David J.
Publication Year :
2017

Subjects

Subjects :
Marketing marketing
Marketing perfomance
Business

Details

ISBN :
9789332578050 (pbk.)
ISBNs :
9789332578050
Database :
Jio Institute Digital Library Catalog
Journal :
Marketing Metrics : The Mangers's guide to measuring marketing performance / Neil T. Bendle.... [et.al.].
Notes :
Includes bibliographical references and index.
Publication Type :
Book
Accession number :
jlc.oai.folio.org.fs00001072.79e98d14.73d1.4a46.9b84.885c8c6f6071
Document Type :
Non-fiction

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Authors Abstract Subjects Details