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A Framework for Marketing Management.
- Publication Year :
- 2018
- Subjects :
- Marketing Management
Strategic Brand Management
Marketing research system
Subjects
Details
- ISBN :
- 9789332575394 (pbk.)
- ISBNs :
- 9789332575394
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- A Framework for Marketing Management / Philip Kotler, Kevin Keller
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.1f485e33.b419.4bae.a063.cd096f005f31
- Document Type :
- Non-fiction