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Brand Magic: the art and science of creating successful brands.
- Subjects :
- Entrepreneurship
Sales Promotion
Marketing communication
Successful Brands
Subjects
Details
- ISBN :
- 9789391207274 (pbk.)
- ISBNs :
- 9789391207274
- Database :
- Jio Institute Digital Library Catalog
- Journal :
- Brand Magic: the art and science of creating successful brands / by Alan D'Souz and Prashant Pareek
- Publication Type :
- Book
- Accession number :
- jlc.oai.folio.org.fs00001072.c7168bea.7f95.4531.b5ec.162f3bc5bc84
- Document Type :
- Non-fiction