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The article offers information on the moves of retail stores to lure school children in stores in New York during fall of 2012. It states that stores, such as Macy's Inc. and Gap Inc., offer free hair cuts to lure consumers to spend for must-have things that include high technology gears and jeans. Meanwhile, Old Navy Inc. and OfficeMax Inc. had collaborated to get their products in stores on time.

The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.

The article focuses on several inexpensive marketing strategies, particularly those used by New York City small business owners. A low-priced service such as the U.S. Postal Service's Click2Mail, helps to design customized direct mailings and apply the precise amount of postage required. Social networking sites are growing into a real marketing alternative for businesses, which can use them to target customers based on their interests. Postcards cost about half as much to email.

The article discusses the marketing strategy of gyms under which they are affiliating with celebrities. It specifically refers to the strategy of 24 Hour Fitness-Derek Jeter gym which recently announced its partnership with the baseball team New York Yankees captain for its entry into the New York market. 24 Hour Fitness-Derek Jeter plans to open two more clubs in the city by the beginning of next year and has more than 700 members at the first location.

The article reports on a growing number of small business owners in New York City as of May 2015 that are embarking on a two-tiered strategy in their marketing. Topics include factors that drive this development including healthy demand for high-end goods and services and post recession changes in the spending habits of affluent consumers, and the role of technology platforms in expanding companies to a larger market.

The article reports on the plan by Fashion Center Business Improvement District (BID) in New York City to have a new name in 2013 following the exit of the designers at the garment center. It says that the reinvention of BID will include a new marketing strategy and a new name. It adds that the members of BID have held a conference call in May 2012 to discuss their reinvention effort.

The article announces that Manhattan, New York City-based Organization American Arbitration Association is in need of vice president (VP) of marketing. It states that the job of the VP of marketing is to implement and develop integrated marketing strategy in collaboration with senior management. It says that the employee will head website development and identify marketing channels and new business opportunities.

The article focuses on the utilization of stone yards by countertop retailers in New York in 2011. It says that countertop retailers, such as IceStone and West Side Stone & Marble Co., has found that such type of showroom was of interest for architects, adding that design professionals and shoppers want to inspect the quality in person. It states that, despite competition from well-financed national chains which limits their growth, they offer turnkey service to boost their profits.

The article offers information on the financial troubles being faced by New York City-based Sports Museum of America. The cultural venue is witnessing a disappointing attendance, which is forcing it to lay off staff, decrease its admission price, and plan an aggressive marketing strategy to improve attendance. Chief executive officer Caleb Koeppel blames the recession for the troubles. In September 2008, the museum defaulted on the $57m Liberty Bonds that funded more than half of its costs.

The article focuses on the key marketing strategies used by new firms entering the small business market in New York. Kate McGregor, a former journalist, started an eco-friendly clothing boutique in August 2006. She thinks it's possible to mount a great marketing campaign without spending much money. She switched to specific products and that made the difference. Frank Frisari and John McCoy, entrepreneurs, focused their marketing, signing on at annual trade shows for museum gift shop buyers.

As the economy of New York picks up and small businesses switch to attack mode, more of them are thinking about hiring PR and marketing firms. Finding the right PR firm from among the 400 or so operating in New York City, however, can be a major headache. To begin, entrepreneurs should identify their goals, a task that will help them find the right type of PR firm. For example, Crumbs Bake Shop's co-owner Jason Bauer decided that he needed something extra in his entrepreneurial recipe to improve the odds of success: marketing. To get it, in January he brought in The Geek Factory Inc., a Chelsea-based public relations firm. Bauer reckoned that Crumbs needed a firm that had a track record of helping fledgling companies capture a bigger slice of the Manhattan, New York, retail market.

This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

Presents the views of several U.S. students and executives on multicultural marketing. Opinion of Leonarda Basterra, graduate student at Kellogg School of Management in Evanston, Illinois, on the reason why the multicultural market needs a separate marketing strategy; View of Nicolas Piris, strategic planner at Vidal Partnership in New York City, on the importance of having a dedicated and specialized team for multicultural marketing; Comment of Carl Kravetz, chairman and chief strategic officer at IDEAS in Los Angeles, California, on multicultural marketing departments.

The article reports on the market repositioning strategy of Pizza Hut citing the launch of advertising campaigns created by the New York-based Omnicom Group's BBDO Worldwide. The advertisements used the tagline "Gather 'Round the Good Stuff" to highlight the family-friendly marketing strategy conceptualized by the company.

This article looks at the marketing effort made by Nynex Corp. as of August 22, 1994 to maintain the position of its Yellow Pages directory in the market. The promotion of Nynex offers $25,000 in prizes for consumers willing to solve The Case of the Missing Diamond mystery. The company aims to draw attention to the depth of information in its directories, which is being attacked by small players in local markets. According to Sally Millice, associate director of advertising and promotion for Nynex, this kid of strategy will make consumers understand the superiority of the Yellow Pages. The promotion will begin in Utica and will move elsewhere in New York State.