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This article presents information on the Hard Rock Cafe, situated in Manhattan, New York. This restaurant expects to do $1.2 million pretax on sales of $7 million in 1984, with pretax margins of 17%. That compares happily with an industry average of 4.2%. The restaurant owner Issac Tigrett says that savvy marketing, is the marketing strategy of the cafe. It also helps to have such partners as Yul Brynner and Dan Aykroyd, who have put not only their money but also their social cachet on the line. Convinced that London, England was ready for American hamburgers and ribs, Tigrett and partner Peter Morton opened the cafe in June 1971. The two had $45,000 in funding--$5,000 each and a $35,000 loan from a European bank.

The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article focuses on the in-store promotions used by Curtice-Burns Inc. (CB) for its food business in Rochester, New York. The strategy was implemented after discovering the bad impact of the merger mania on the company. Incoming CB president David J. McDonald said that with the new strategy, the company becomes a tough competitor. Prior to this promotion, CB had offered to donate a percentage of its profits to charities.

The article focuses on the sales promotion, Mike Ro Classic by Whitestone, New York City-based beverage supplier, Glaceau. The promotion is a friendly competition between teams of employees at Glaceau. It is also a grass-roots guerilla-marketing strategy that includes samplings from a mobile Glaceau Tasting Vehicle. The goal of the promotion for 2005 is to increase sales in some parts of the U.S.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

The article focuses on the 17th National Fashion & Boutique Show at the Coliseum in New York City. The four days National Fashion & Boutique Show has been participated by 1200 exhibitors and 40,000 plus retailers. Details related to the marketing strategies of several marketing personnel to pursue the customers are discussed.

The article discusses the strategy applied by Peter Fasulo, head of PJF Sales Training in Babylon, New York, on boosting company's sales. He has employed a systematic marketing plan, after his print advertising came up with little success, by opening a firm that offers half-day seminars to attract decision makers, business owners, and company vice presidents of sales. It is noted that in one year his sales training has accumulated high revenue.

The article focuses on the marketing strategies applied by companies to sell its products and services in Long Island, New York. Accordingly, some companies use special effects to sell online, while others are finding success by focusing on more old-fashioned technologies. Joseph Curly, senior e-marketing coordinator at Nassau Educators Federal Credit Union, shared that his firm uses a practical, simple web site and advertises products within emails about financial information sent to clients.

The article reports on the marketing strategy used by Gary Burke, owner of Motorworks in Westbury, New York. To market its Miles Electric Vehicles (MEVs), Motorworks moved to a new facility on Sunrise Highway in Amityville. In addition, Burke and his team were marketing the automobiles to airports, shopping malls, parks departments, college and corporate campuses, and public arenas.

The article highlights the growth of trade shows as a way for small businesses to promote their products and services in New York. For instance, New York Barrier Reef Pools and Custom Masonry exhibits at tradeshows for a one-on-one and personal time in front of prospects. Consumer shows are booming, with attendance nearing 5.6 million in 2006.

The article reports that while researching a way to help a client keep in contact with her customers, New York-based brand consultant and graphic designer Fveraldo Gallimore has designed electronic greetings with companies in mind. His Gallery Box Collection of e-cards feature a mosaic of photos that illustrate different concepts. The Business Etiquette package includes birthday, congratulatory, and thank-you greetings. He offers three lines of personalization including a corporate logo and the cards can be sent unlimited times for a single fee.

This article reports that bakers at Custom Cookies, based in Brooklyn, New York City, will give hungry customers something to marvel before they start to munch by placing a company's logo directly on sugar cookies or on chocolates. From the time the customers open the box to the moment they finish the last crumb, they will be reminded of the company's marketing efforts.

This article reports on the independent marketing approach of the Bill Blass New York showroom in New York City. The direct-sales brand is not sold in department or specialty stores. Rather, independent sales consultants hold trunk shows in their homes, inviting their friends and neighbors to shop. Blass International in 2006 licensed Bill Blass New York, the first direct-sales designer collection.

The article reports on the marketing campaign launched by the city of Syracuse, New York to promote the city as a prime manufacturing location based on the quality of its water. It is stated that the campaign, which is designed to market the new Clay Business Park, highlights the fact that the area has an access to 8 million gallons per day of high-quality, low-priced water from Lake Ontario. Other information concerning the campaign is elaborated.

Reports on the trend of offering services as part of marketing strategies for products. Free haircuts offered by Crown Royal whisky; Space leases offered by Location NYC in Manhattan, New York City for use in marketing promotions; Tie-ups with the Crown Royal promotion arranged by Location NYC.

Reports on the use of fashion in the back-to-school promotions of beauty retailers in New York in 2004. Explanation of WSL Strategic Retail president Wendy Liebmann; Expectation on the sales of school supplies; Products included in the promotions.

This article looks at the marketing effort made by Nynex Corp. as of August 22, 1994 to maintain the position of its Yellow Pages directory in the market. The promotion of Nynex offers $25,000 in prizes for consumers willing to solve The Case of the Missing Diamond mystery. The company aims to draw attention to the depth of information in its directories, which is being attacked by small players in local markets. According to Sally Millice, associate director of advertising and promotion for Nynex, this kid of strategy will make consumers understand the superiority of the Yellow Pages. The promotion will begin in Utica and will move elsewhere in New York State.