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With the increasing popularity and availability of virtual reality (VR) video games, the representation of women within these immersive environments becomes crucial to explore. Although the sexualization of female characters in traditional video games has been widely studied, the sensory-rich nature of VR may introduce changes in character representations and emergent adverse outcomes. In the present study we content analyzed female characters in popular VR video games to investigate the potential underrepresentation and misrepresentation of female characters. Results demonstrated that male characters were represented four times more frequently than female characters. The underrepresentation of female characters was more severe in competitive VR games than casual VR games, however there was no significant difference in the underrepresentation of women between game genres or ESRB ratings. In addition, female characters were presented in a sexualized manner in 30% of cases. The sexualization of female characters was associated with their portrayal as physically capable, violent, or a victim. We also found that sexualization of female characters did not differ based on the type of game (casual vs. competitive), game genres, or ESRB ratings. We discussed these findings in immersive VR video games in comparison with those in traditional 2-D screen media video games. [ABSTRACT FROM AUTHOR]

Non-binary people simultaneously identify outside the binary and experience the consequences of living in societies that embrace the gender binary to varying levels. The current study used a qualitative, interpretative phenomenological analysis (IPA) approach to understand how non-binary people experience sexual objectification, which historically has focused on binary gender assumptions and populations. A sample of 10 non-binary people in the United States participated in 45–90-minute individual semi-structured interviews related to their sexual objectification experiences (SOE). Three broad categories of findings emerged from the analysis: (1) the intersectional and ubiquitous nature of SOE; (2) the embodied and burdensome impact of SOE; and (3) individual and communal acts of resistance against SOE. Participants highlighted difficulties navigating multiple marginalized identities through SOE, such as racialized fetishization and being perceived as women. Participants offered vivid descriptions of what SOE does to them physically, such as increasing chronic pain, anxiety, and dissociation. Individuals and communities reclaimed their bodies and built community in resistance to SOE. Understanding the unique SOE experiences of non-binary people may provide information for counseling psychologists to build affirming interventions that are tailored to non-binary people managing SOEs. Implications for future research on the experiences of SOE among non-binary people are discussed. [ABSTRACT FROM AUTHOR]

In three survey experiments, we considered the role of stereotypes in blame assessments related to "undeserving" poor and Black women. U.S. participants (Study 1: N = 229 [mean age = 19]; Study 2: N = 200 [mean age = 42]; Study 3: N = 285 [mean age = 51]) read one vignette about a woman's sexual assault experience. We manipulated the identity of the woman as being either a member of the "deserving" or "undeserving" poor and as racially Black or white. Participants were asked to assess the woman's blame, characteristics of respectability (sexualization and responsibility), and value as a person. Across all 3 studies, participants were more likely to stereotype the undeserving poor women as more sexualized, less responsible, and of less value. They were also more likely to blame the undeserving poor women for sexual assault compared to the deserving poor women, and this relationship was mediated to varying degrees by these stereotypes. Because of the demonstrated importance of victim-blaming in sustaining problematic treatment of women, and in attitudes toward the poor, we also assessed people's blame-attributions for sexual assault toward lower-income women. Findings illustrated that blame attribution and stereotype application were indeed particularly likely for those presented as "undeserving" poor women. The current research continues to make the argument for the importance of considering the role of social class in people's perceptions of women's experiences of sexual assault. Future research needs to consider the role that these perceptions play in policy, institutions, and lived experiences among poor women. [ABSTRACT FROM AUTHOR]

Very little is known about viewers' attitudes toward sexualized portrayals of men on social media platforms. Using an experimental methodology, the present study investigated the effect of a sexualized versus non-sexualized Tinder profile of a young White man on college students' perceptions of the profile owner. The impact of multiple aspects of sexualization including a self-sexualizing self-description on one's profile (i.e., interested in casual sex) as well as a sexualizing appearance (i.e., muscular and shirtless) were investigated. U.S. college students (N = 567) viewed a mock Tinder profile and then rated the target's competence, social appeal, physical attractiveness, and likelihood of engaging in risky sexual behavior. Findings indicate a young White man with a sexualized self-presentation on a dating app may be perceived as less competent and as a sexual risk-taker. These results contribute to the small body of research documenting the impact of self-sexualization on a dating app profile. [ABSTRACT FROM AUTHOR]

Using a between-participants experimental paradigm, the present study investigated U.S. adolescent boys' (n = 96) and college men's (n = 194) attitudes toward media images of male athletes as well as their thoughts about the athletes. Participants viewed either sexualized (i.e., skin exposed, sexual pose) or performance (i.e., in uniform and in action poses on the field/court) images of male athletes. They then rated the athletes' competence, esteem, and sexual appeal and completed a writing task about their reactions to the images. Male viewers rated the sexualized athletes lower in competence and esteem and higher in sexual appeal compared to the performance athletes. These results have implications for advocacy efforts calling for less sexualization in today's media environment. [ABSTRACT FROM AUTHOR]

Media images often present one idealized type of woman: she is thin, sexualized, and White. Although research has shown that there are stereotypes associated with sexualized women, known research has not addressed whether these stereotypes vary based on other characteristics such as body type and race. The current study aimed to examine the stereotypes associated with women who varied in sexualization, as well as body size and race, and whether participants' characteristics moderated these stereotypes. U.S. college-aged students (n = 500: 101 men, 393 women, 6 unknown) completed measures of gender stereotypes and rated the attributes of women who varied in sexualization (sexualized vs. non-sexualized clothing), body size (thin vs. plus-sized), and race (Black vs. White). Results suggest that body size is more salient than sexualization and stereotypes about sexualized women are differentially applied to White and Black women. Additionally, participants' gender and race moderated stereotype ratings. Lastly, viewing sexualized images was related to higher endorsement of sexualized gender stereotypes, but only in women. Taken together our results highlight that research on sexualization should address important intersectional components, such as race and body size. We also discuss broader implications of our results on lessening stereotyping and weight stigma. [ABSTRACT FROM AUTHOR]

To test the "sex sells" assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral ads, whereas men were unaffected by ads' sexualization (Study 1, n = 251). Study 2 (n = 197) replicated the overall results. Study 3 (n = 198) tested hostile sexism as a moderator as well as negative emotions as a mediator of consumers' responses. Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. Moreover, women's lower consumer responses toward sexualized female ads were due to higher negative emotions. Study 4 (n = 207) included ads with both female and male models, replicating responses to female sexualization and showing that both women and men had lower product attractiveness and purchase intentions toward male sexualized ads than neutral ads. Replicating and extending Study 3's results, women's negative emotions was the mediator. The present study has practical implications for marketers because it suggests that "sex does not sell." In addition, considering both the psychological damage and practical inefficacy of sexualized ads, our findings have important implications for public policy. [ABSTRACT FROM AUTHOR]

A growing body of research has demonstrated negative effects of sexualization in the media on adolescents' body image, but longitudinal studies and research including interactive and social media are scarce. The current study explored the longitudinal associations of adolescents' use of sexualized video games (SVG) and sexualized Instagram images (SII) with body image concerns. Specifically, our study examined relations between adolescents' SVG and SII use and appearance comparisons, thin- and muscular-ideal internalization, valuing appearance over competence, and body surveillance. A sample of 660 German adolescents (327 female, 333 male; Mage = 15.09 years) participated in two waves with an interval of 6 months. A structural equation model showed that SVG and SII use at Time 1 predicted body surveillance indirectly via valuing appearance over competence at Time 2. Furthermore, SVG and SII use indirectly predicted both thin- and muscular-ideal internalization through appearance comparisons at Time 1. In turn, thin-ideal internalization at Time 1 predicted body surveillance indirectly via valuing appearance over competence at Time 2. The results indicate that sexualization in video games and on Instagram can play an important role in increasing body image concerns among adolescents. We discuss the findings with respect to objectification theory and the predictive value of including appearance comparisons in models explaining the relation between sexualized media and self-objectification. [ABSTRACT FROM AUTHOR]

Using an experimental methodology, the present study investigated college students' attitudes toward media images of female athletes. We are particularly focused on how viewers perceive media images of female athletes that have both an appearance and athleticism focus, such as those found in ESPN's The Body Issue. An aim of our study was to assess viewers' attitudes toward these images that are not purely objectified, thereby contributing to the objectification literature and providing empirical data relevant to theorizing on the social impact of these images. U.S. college students (n = 563) viewed one of four types of images of the same athletes including: (a) sexualized athletes, (b) sexualized performance athletes (in which both athleticism and sexualization are present), (c) sport performance athletes (in which athletes are depicted playing their sport), or (d) non-sexualized athletes. They then rated the athletes' competence, esteem, and sexual appeal. Overall, sexualized performance athletes were rated more positively than sexualized athletes, but less positively than sport performance athletes. These results have implications for advocacy efforts calling for more media coverage in which women are depicted as athletes rather than as sexual objects. [ABSTRACT FROM AUTHOR]

Objectification theory suggests that sexualization has significant dehumanizing consequences for how perceivers see women. To date, research has mostly documented how sexualized bodies in the mass media are objectified and dehumanized. The purpose of the present work was to test the novel cosmetics dehumanization hypothesis (CDH), that is, that subtler manifestations of sexualization, such as heavy makeup, might influence the way people attribute humanness-related traits to women. Across four experiments, 1000 participants (mostly from the United Kingdom and United States) were asked to evaluate women's faces with or without heavy makeup. Consistent with the CDH, results showed that faces with makeup were rated as less human while using complementary indicators of dehumanization: They were perceived as possessing less humanness, less agency, less experience (Experiment 1), less competence, less warmth, and less morality (Experiments 2–4) than faces without makeup. This pattern of results was observed for faces of both models (Experiments 1–2) and ordinary women (Experiments 3–4). In Experiment 4, we manipulated the part of the face that wore makeup (eye makeup vs. lipstick) and found that faces with eye makeup were attributed the least amount of warmth and competence. A meta-analysis based on Experiments 2–4 confirmed the robustness of the findings, which were not moderated by either participant gender or sexual orientation. Whereas prior studies suggested that a focus on faces may serve as an antidote for objectification and related dehumanization, the present set of experiments indicates that this strategy might not always be effective. [ABSTRACT FROM AUTHOR]

Concerns about sexualization of Halloween costumes appear frequently in the lay press, but systematic investigation of such costumes or the ads in which they appear is relatively rare. We coded a randomly selected sample of 1001 advertisements for child, teen, and adult Halloween costumes for 13 different markers of sexualization that we combined into overall scores for costume sexualization, model sexualization, and hypersexualization. We found that ratings of model characteristics and costume were significantly more sexualized when the model was adult and female. Significant interactions indicated that model characteristics and costumes of male models were low in sexualization regardless of age, whereas model characteristics and costumes featuring female models were rated more sexualized than those for male models, even for child models, and sexualization ratings increased with age. A measure of hypersexualization (combining costume and model characteristic ratings and adding text sexualization) showed that hypersexualization is highest in advertisements featuring female and adult models while being low for male models across all three age groups. However, hypersexualization ratings were not significantly different for teen and adult women, indicating some compression of sexualization into adolescence. Our results could be used by parents, educators, or counselors interested in media literacy. [ABSTRACT FROM AUTHOR]

People who self-objectify perceive their bodies as objects which exist for the pleasure of others. Personality traits are important factors that might moderate the pathway between self-objectification and body image concerns. In the present paper, we explore if narcissism moderates this relationship, and we do so by exploring the facets of grandiose narcissism (associated with an inflated sense of self-importance) and hypersensitive narcissism (a more defensive and insecure narcissism). A convenience sample of 277 young Australian women (Mage = 21.34 years, SD = 3.25, range = 18-30) completed an online battery comprising measures of self-objectification, subclinical grandiose and hypersensitive narcissism, and measures designed to capture concerns related to body image. We found that hypersensitive narcissism, but not grandiose narcissism, predicted higher levels of self-objectification. Grandiose narcissism scores predicted lower levels of body shame and less weight discrepancy, indicating more positive body image, and also moderated the relationship between self-objectification and body shame (i.e., women who report lower levels of narcissism are more vulnerable to body shame associated with self-objectification). In contrast, hypersensitive narcissism scores predicted higher levels of both body shame and discrepancies in actual-ideal weight. These findings suggest that grandiose narcissism may have a protective relationship regarding body image in this population, whereas hypersensitive narcissism may be a risk factor. [ABSTRACT FROM AUTHOR]

The present study investigated how task demand (cognitive load and interactivity) and avatar sexualization in a video game influenced rape myth acceptance (RMA), hostile sexism, and self-objectification. In a between-subjects design, 300 U.S. college students either played or watched someone else play a videogame as either a sexualized or non-sexualized female avatar under high (memorize 7 symbols) or low (memorize 2 symbols) cognitive load. Hypotheses were derived from the limited capacity model of motivated mediated message processing (LC4MP) and perspectives on stereotype processing. Results contradicted hypotheses that greater task demands and sexualization would produce greater RMA, hostile sexism, and self-objectification. Instead, we found that sexualization did not affect these variables. Greater cognitive load reduced rape myth acceptance and hostile sexism for those in the sexualized avatar condition, but it did not affect self-objectification. We discuss these results with respect to the LC4MP and suggest that the processing of stereotype-inconsistent information might be the underlying cause of these unexpected findings. These results provide tentative evidence that cognitively demanding video game environments may prompt players to focus on stereotype-inconsistent, rather than stereotype-consistent, social information. [ABSTRACT FROM AUTHOR]

Objectification of the female body is generating much research. Nevertheless, this has revealed little about whether women’s evaluations depend on the level of psychological intimacy with the perpetrator of that objectification. Intimacy theory predicts that objectifying comments would seem more acceptable coming from a close partner, especially for sexist women. The present study begins to fill these gaps by analyzing responses from 301 heterosexual/bisexual adult women in the United States (Mage = 37.02, range = 18-72) to appearance and sexual body comments made by four different male perpetrators: strangers, colleagues, friends, or partners. Measures assessed women’s perceptions of objectification, as well as reported enjoyment of these comments. As long as they were not negative, comments from heterosexual partners were perceived as the least objectifying and enjoyed the most; comments from colleagues, strangers, and friends were linked with greater objectification and less enjoyment. Additionally, sexist attitudes toward men and women—but more clearly toward men—linked with objectification and enjoyment. Future research directions and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Sexualization in mass media is a widespread phenomenon. Although sexualization and sexual objectification are often used as synonymous, they are two different concepts. Across two studies, we investigated how sexualization affects perceptions of women (Study 1) and men (Study 2) as sexual objects. Participants were asked to judge sexual objectification, competence, and sexiness of female and male models portrayed with different degrees of sexualization, namely, as Non-Revealing (dressed), merely Revealing (undressed), and Sexualized Revealing (undressed and provocative). The results of both studies showed that as the level of sexualization increased so did participants’ perceptions of the targets as sexual objects. However, the level of sexualization affected perceived competence and sexiness differently depending on the target’s gender. Male models’ competence decreased as the level of sexualization increased, whereas female models portrayed as merely Revealing and as Sexualized Revealing were judged as equally incompetent. Male targets’ sexiness was not affected by the level of portrayals’ sexualization, whereas Sexualized Revealing portrayals enhanced the perceived sexiness of female targets. Finally, in Study 2, the results showed that male targets in Sexualized Revealing portrayals were judged as less masculine. Our findings suggest that sexualization contributes similarly to the perception of both women and men as sexual objects but affects other variables depending on the target’s gender. Our work extends previous literature and informs us about the consequences that sexualization of men and women have on others’ judgments. [ABSTRACT FROM AUTHOR]

The goal of the current study was to replicate and extend prior research on the impact of media images of athletes on women and men. We used an experimental design to investigate the effects of viewing sexualized or performance images of athletes on viewers' self-objectification and physicality, as well as to explore moderators of these relationships. Participants (227 women, 193 men U.S. undergraduates) viewed either performance images or sexualized images of the same athletes, and then they completed measures of self-objectification, engagement with professional athletes, and self-reported participation in conversations with peers focused on appearance. For both men and women, viewing sexualized images increased self-objectification, whereas viewing performance images increased physicality self-descriptors. For women only, reporting peer appearance conversations increased their self-objectification but only after viewing sexualized images. These results highlight the potentially negative effects of sexualized media on both men and women, and they suggest that the prevalence of these images in popular media are problematic. [ABSTRACT FROM AUTHOR]

Women are surrounded by sexualized imagery as well as cultural narratives that dictate their sexual behavior. These diverse cultural narratives include: women are sexually passive, women should desire sex and be sexually empowered, and women are expected to navigate ambivalent societal messages regarding their sexuality. In our study, we explored how college-aged young women describe and understand their first exposure to a sexual image. This mixed methods study, guided by critical feminism, addresses how young women, reflecting on their experiences since girlhood, have navigated changing cultural standards for female sexuality in light of complex negotiations among varying expectations. We examined 445 young women's written reflections on seeing a sexual image for the first time. Most of the women reported that this experience occurred when they were in elementary school, and at home with friends, family, or alone. We found four themes of reactions to seeing the image for the first time: unwanted, intrigued, ambivalent, and neutral. Implications for comprehensive sex education include the need for teachers, parents, and other trusted adults to provide accurate and age-appropriate knowledge and opportunities for discussion about sexuality. Limitations and future directions are also discussed. [ABSTRACT FROM AUTHOR]

In the present study, I utilize objectification theory and compulsory heterosexuality as theoretical lenses to investigate lesbian and bisexual young Women of Color's sexual objectification experiences. In-depth semi-structured interviews were conducted with eight Black and Latina 16-19 year-old young women who identified as lesbian or bisexual. Using the Listening Guide method of narrative analysis, two voices pertaining to young women's objectification experiences were identified: a Voice of Surveillance and a Voice of Self-Surveillance. Findings suggest that young women experienced sexual objectification as rooted in their gender, sexuality, and racial identities. Experiences were further shaped by the contexts in which objectification occurred: participants voiced distinct struggles navigating (a) sexual harassment and violence in relationships with peers and romantic partners, (b) sexual harassment and discipline in school, and (c) street harassment and violence from men. Findings highlight the importance of understanding sexual objectification experiences as they are informed by gender, sexuality, and race, as well as the ways that young women actively cope with and resist objectification. Psychologists, activists, and mental health professionals are encouraged to consider how sexual objectification is rooted in multiple forms of oppression, its implications for young women's identity, desire, and well-being, and how young women can be supported as they struggle against it. [ABSTRACT FROM AUTHOR]

The Objectified Body Consciousness Scale (OBCS) is a prominent measure of key constructs in the body image literature. Despite the impact and popularity of the OBCS, however, investigations of its factor structure have been limited. To our knowledge, the present study is the first since the instrument's development 20 years ago to provide a detailed evaluation of the replicability of the factor structure of OBCS data in a sample of U.S. college women, the population for which the measure was originally developed and is used most frequently. Specifically, we used confirmatory factor analyses to evaluate the structure of OBCS data and identify areas for measure refinement. Internal consistency reliability and convergent validity were also examined. A sample of 368 U.S. college women completed the OBCS along with measures of body esteem and thin-ideal internalization as convergent validity indicators. Findings revealed that OBCS Control Beliefs items were poor indicators of the factor. A two-factor structure composed of Body Surveillance and Body Shame was supported. Support for internal consistency reliability and convergent validity was also garnered. Additionally, abbreviated versions of the Body Surveillance and Body Shame subscales produced good model-data fit without sacrificing reliability or validity. These results support the use of the OBCS Body Surveillance and Body Shame subscales to assess critical aspects of body image in research and practice contexts; the abbreviated versions of these subscales can address demands for brevity in these contexts. [ABSTRACT FROM AUTHOR]

Sexualization is associated with negative mental and physical health consequences for girls. Media exposure, particularly television (TV), is a pervasive source of sexualizing messages yet little work has quantified sexualization in children's media, particularly in media popular with minority youth. The current research examines the prevalence of sexualization in children's TV programs popular among U.S. Latina and White girls aged 6 to 11 through a quantitative content analysis of 32 episodes from the ten most popular children's TV series. Results indicated that sexualization was present in every coded episode, with at least three instances present per episode, and a combined total of 770 instances across all episodes. Female characters were more commonly portrayed in a sexualized manner than were male characters and were sexualized in 72 % of instances. Characters of color were generally sexualized at the same rate as White characters. Although sexualized clothing was the most common form of sexualization in the children's programs, a broad range of sexualizing content was present. Instances of sexualization included sexualizing comments, body exposure, self-sexualizing physical behaviors and activities, sexualizing physical behaviors toward others, verbal and physical objectification, and body/appearance modification. These findings suggest that sexualization is present in children's media popular among both Latina and White girls and that identifying means to counter this influence should be a priority. [ABSTRACT FROM AUTHOR]

Leading up to the early 2000s, feminist researchers identified numerous representational practices through which the sports media ignored, trivialized and sexualized sportswomen. At that time, a distillation of the research into a set of six unwritten media 'rules' concluded that, at best, the traditional media approached women's sport ambivalently within an either/ or discourse of pretty or powerful that constructed femininity and athleticism as incompatible. In the past decade, the rise of Internet-based news and social media has dramatically changed the field of representation, including an explosion in public voice and information sharing on social networking sites. In this changed media landscape, I synthesize U.S. and global research into 15 historical and emerging rules of media representation, in order to extend researchers' understandings of the current status and range of representational practices. In addition, I employ the theoretical lenses of third-wave feminism and cultural studies to advance the ways in which feminist researchers can conceptualize and understand historical and emerging trends in how sportswomen are imagined in popular culture. In particular, I consider the implications of third wave feminism for understanding the emergence of a pretty and powerful discourse in the U.S. that challenges dominant interpretations of sports media coverage and points to the value for feminist sport media researchers of expanding their interpretive frameworks for making sense of media coverage. [ABSTRACT FROM AUTHOR]

Although everyday exposure to media content that sexually objectifies women is believed to lead women to sexualize themselves, research testing this connection has produced mixed results. Most studies have focused only on the self-objectification component of self-sexualization, and on limited assessments of media exposure. Our goal was to extend tests of this component of objectification theory both to understudied media genres and to men, and to do so using broader measures of self-sexualization. Surveying 1,107 U.S. undergraduate students (658 women and 449 men), we used structural equation modeling to test the contributions of exposure to popular reality programs, romantic-themed movies, and music videos to self-sexualization (a latent construct comprised of body surveillance, enjoyment of sexualization, and importance of sexual appeal). Frequent consumption of reality TV programs consistently predicted self-sexualization for women and men, and music video exposure predicted self-sexualization only for men. Findings confirm pathways proposed by objectification theory and indicate unique contributions of understudied media. [ABSTRACT FROM AUTHOR]

The present study was conducted with female undergraduates in the Midwestern region of U.S. to examine the potential positive and negative influences of the gendered depictions of women in superhero films. This study utilized social cognitive and objectification theory frameworks to experimentally examine the short-term effects of exposure to sexualized female characters in superhero films on 83 female viewers' gender role beliefs, body esteem, and self-objectification. Results show that exposure to the sexualized-victim images of women in superhero films decreased egalitarian gender role beliefs. Exposure to the sexualized-heroine images resulted in lower body esteem. Additionally, a positive effect emerged with a greater belief in the importance of body competence to the self-concept for women who were exposed to the superheroine characters. This study demonstrates short-term effects from viewing sexualized images of women in superhero films and provides a significant understanding of how sexualized female representations may impact gender related beliefs as well as perceptions of one's self-esteem and body objectification. [ABSTRACT FROM AUTHOR]

Terror Management Theory has led to suggestions that humans may distance themselves from menstruation in order to avoid reminders of their own corporeality and mortality, and the objectification of women has received empirical support as one means to do so. A content analysis of 240 menstrual product advertisements published in Seventeen and Cosmopolitan over 12 years was undertaken to look for evidence of objectification. Idealized images of women were common, lending support to the idea that these tactics can be used to provide distance from reminders of our own mortality, but overtly sexualized images were less common. The fact that nearly half of the advertisements did not include images of women may provide even stronger support for this idea. This indicated that a sanitized female body is not just being paired with reminders of menstruation, we are, literally, removing the female body entirely in many instances. [ABSTRACT FROM AUTHOR]

Concern is often expressed that mass media contribute to the early sexualization of young girls; however, few empirical studies have explored the topic. Using paper dolls, we examined self-sexualization among sixty 6-9 year-old girls from the Midwestern United States; specifically self-identification, preference, and attributions regarding sexualized dress. Based on simultaneous maternal reports, we also investigated potential risk factors (media consumption hours, maternal self-objectification) and potential protective factors (maternal television mediation, maternal religiosity) for young girls' sexualization. Findings support social cognitive theory/social learning theory and reveal nuanced moderated effects in addition to linear main effects. Girls overwhelmingly chose the sexualized doll over the non-sexualized doll for their ideal self and as popular; however, dance studio enrollment, maternal instructive TV mediation, and maternal religiosity reduced those odds. Surprisingly, the mere quantity of girls' media consumption (tv and movies) was unrelated to their self-sexualization for the most part; rather, maternal self-objectification and maternal personal religiosity moderated its effects. [ABSTRACT FROM AUTHOR]

We expand on Lamb and Peterson's (2011) discussion of the influence of social forces on the development of girls' sexual empowerment. A predominant message from a variety of media in the U.S. is that women are sexual objects controlled by men's sexual desires. Media messages are bolstered by the sexist treatment of girls and women in everyday society, and by gendered social roles derived from the patriarchal structure of society. We present empirical evidence that societal representations of sexuality in the United States are gendered and promote male control over female sexuality. We review research linking exposure to these sexist messages with the development of self-objectification and attitudes and behaviors supportive of gender stereotyped sexual roles. While many studies are conducted with women rather than girls, researchers are beginning to study these issues in older girls, and some longitudinal data are available. We make suggestions for further research within an ecological framework that would allow the examination of messages from multiple sources within a developmental framework. [ABSTRACT FROM AUTHOR]

Claims about 'empowerment' increasingly animate debates about the 'sexualization of culture'. This article responds to Lamb and Peterson's (2011) attempts to open up and complicate the notion of 'sexual empowerment' as it is used in relation to adolescent girls. Drawing on contemporary research from the UK, New Zealand and elsewhere, the article seeks to promote a dialogue between media and communications research and more psychologically oriented scholarship. The paper makes four arguments. First it points to the need to rethink conceptualizations of the media, and processes of media influence. Secondly it raises critical questions about the notion of 'media literacy' which has increasingly taken on the status of panacea in debates about young people and 'sexualization'. Thirdly it highlights the curious absence of considerations of power in debates about sexual empowerment, and argues for the need to think about sexualization in relation to class, 'race', sexuality and other axes of oppression. Finally, it raises critical questions about the utility of the notion of sexual empowerment, given its individualistic framing, the developmentalism implicit in its use, and the difficulties in identifying it in cultures in which 'empowerment' is used to sell everything from liquid detergents to breast augmentation surgery. [ABSTRACT FROM AUTHOR]

In our joint theoretical piece (Lamb and Peterson ), we attempted to find points of agreement and further elucidate points of disagreement in relation to the challenging issue of adolescent girls' sexual empowerment. In particular, we evaluated the divisive question of whether girls' subjective feelings of sexual empowerment qualify as some useful version of empowerment. We are grateful to the commentators for joining us in this productive and collaborative conversation. In this response, we summarize some of the themes raised by the commentators, and we look for points of agreement around which we, as feminists, can continue to build a conversation on this polarizing issue. We also attempt to better explore the possible relationship between subjective empowerment and political empowerment by resurrecting the idea that 'the personal is political.' [ABSTRACT FROM AUTHOR]