Search

Highlights • A supportive organizational culture is critical to enhance PR professionals' overall job satisfaction. • Leadership performance significantly influences PR professionals' engagement, trust in organization and job satisfaction. • PR professionals' work engagement and trust in organization generate a joint mediating effect on their job satisfaction. • Work engagement is a strong predictor of job satisfaction through its direct influence on trust. Abstract The study examines the impact of critical organizational factors (organizational culture and excellent leader performance) on public relations professionals' overall job satisfaction by focusing on testing the joint mediating effects work engagement and trust could generate. A national online survey of 838 public relations professionals working in a variety of organizations was used as the empirical data to test the relationships in a proposed conceptual model. Results confirmed the strong impact organizational culture and leader performance could have on public relations professionals' work engagement, trust, and job satisfaction. More importantly, results revealed the significant joint mediating effects of engagement and trust on professionals' job satisfaction, when supportive organizational culture and excellent leader performance were achieved. The study concludes with research and practical implications. [ABSTRACT FROM AUTHOR]

Highlights • Public relations practitioners and journalists are said to have a relationship that is cooperative and/or hostile, a love-hate paradox. • This paper reports an experiment in which the two groups of working professionals watch a crisis communication interview. • In the stimulus, a company spokesperson either engages in stereotypical deceptive spin or answers questions disclosively. • Results indicate public relations practitioners share perceptions with journalists as though the two groups cognitively align as professional communicators. Abstract Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members' perceptions when seeing their roles in action. Inspired by frameworks of social identity theory, intergroup deception, and the black sheep effect, we test how public relations practitioners and journalists respond to a crisis communication media interview. In our experiment, a company spokesperson either answers questions or engages in stereotypical "spin," which journalists historically consider one of the most offensive public relations strategies. Results indicate that public relations practitioners align with journalists in their perceptions of a spokesperson's trustworthiness and the organization's trustworthiness across treatment conditions. Practitioners also manifest the black sheep effect, disliking their group representative engaging in deception. Furthermore, we explore whether the effects on perceptions of trustworthiness are moderated by psychological identification with their respective industry. Discussion concerns the theoretical and practical ramifications of the groups sharing ingroup affiliation, contrary to prevailing notions of acrimony. [ABSTRACT FROM AUTHOR]

Highlights • To report a major segment of a four-part quasi-longitudinal study on community emergency management communication. • To feature the role that narrative theory and nudge theory play in the effort to communicate shelter-in-place protocols in a high-risk community. • To feature the constructive role a spokes-character can play in such a communication campaign. • To further explain, through a detailed community case study, how public relations, especially community relations, plays a constructive role in helping citizens in a high-risk community to be safe in the event of an industrial crisis. Abstract Community emergency response has received researcher's attention within the academic and professional risk management and communication community. Such studies help residents to be as safe as sound science, professional emergency management (including risk migration), and public communication can accomplish. Once designed and implemented, emergency response campaigns are monitored to determine what strategies work best to inform, alert and motivate vulnerable populations to make wise preventive (precrisis) emergency responses. Framed as such, this study reports data from a quasi-longitudinal analysis of community emergency management communication in one of the USA communities most at risk for chemical release/exposure. It probes the protective action decision-making motivational efficacy of a spokes-character named Wally Wise Guy. Previous research has demonstrated that knowledge of Wally and its protective response (including shelter-in-place) messaging is a strong predictor of community members' preferred protective action and willingness to engage in such action once alerted to do so. This current study uses narrative theory, augmented by nudge theory, to further examine why Wally's advice is useful in community emergency response. In specific, it asks whether Wally, a turtle spokes-character, nudges citizens to know and comply with emergency management advisories to shelter-in-place as notified. [ABSTRACT FROM AUTHOR]

Highlights • Although they experience moral dilemmas, PR professionals perceived that they could learn, recognize, and apply moral concepts. • Findings suggest that moral development reflects cognitive developmental, social learning, and social intuitionist perspectives. • In order to facilitate continued moral development, stronger participatory, dialogic, and experience-based support is needed. Abstract This qualitative exploratory study applied moral development theory to examine how 35 public relations professionals perceived their on-the-job moral development. Findings suggest that public relations professionals gain moral growth via dialogue and experience-based encounters involving moral values and moral intuition over the span of their careers. Results confirm previous theoretical research regarding moral development of public relations professionals situating practitioners as moral thinkers who apply personal and societal moral values to industry contexts. [ABSTRACT FROM AUTHOR]

Highlights • Image repair's conception of crisis, attributed responsibility with offensiveness, is suggested to replace SCCT's approach. • Valid scales measuring responsibility for crisis offensiveness are created from expert interviews and an experiment. • Offensiveness has two dimensions: offensiveness that negatively influences reputation, and virtuousness that mitigates harms to reputation. • Offensiveness and virtuousness predict 73.7% of reputation change from crisis, compared with 24.8% explained by attribution. • Scholars can use the new scales to advance crisis theory, while practitioners can use them to measure crisis responses. Abstract Situational Crisis Communication Theory (SCCT) suggests attributed responsibility is the key factor explaining the reputation threat posed by crisis situations. However, studies on SCCT have found using its prescribed responses has a small effect. This research uses image repair theory's conception of crisis to suggest that offensiveness is another factor that should be measured in order to explain the reputation threat posed by crisis. Using the literature of moral foundations theory, interviews with 20 people with expertise in public relations, and 338 participants from mTurk in a 2 (attributed responsibility) × 10 (crisis offensiveness) experiment, this research develops valid, reliable measures of attributed responsibility for crisis offensiveness, and mitigating virtuousness, that explain 73.7% of the reputation threat posed by crisis in the sample, as opposed to 24.8% explained by attributed responsibility alone in the same sample. Implications for public relations scholars and practitioners are discussed. [ABSTRACT FROM AUTHOR]

Highlights • Issue arenas can be studied as communication networks in which topics are discussed. • We automatically map stakeholders and the topics in an issue arena on Twitter. • We analyzed 704 Twitter messages on bird flu in poultry. • Our approach can assist in issue monitoring and stakeholder detection. Abstract Issue arenas, as places for societal discussions, have recently been studied as an important aspect of organizational environments. While a fundamental part of any issue arena is the distinction between active and passive actors, empirical analyses have mainly focused on active stakeholders. We approach issue arenas as communication networks in which active stakeholders discuss topics and involve passive stakeholders. Based on network theory, we introduce an automated method for mapping these issue arenas on Twitter. In particular, we combine manual coding of active stakeholders, and automated semantic network analysis of addressed, passive stakeholders and their topics of discussion. Empirically, we focus on the issue of bird flu affecting poultry farming in the Netherlands from 2015 to 2017 with a sample of 704 Twitter messages. Instead of pre-defining a set of stakeholders for the analysis, our approach to study communication networks in online settings allows for mapping issue arenas based on the stakeholders that communicate about the topic. [ABSTRACT FROM AUTHOR]

Highlights • Overall, PIOs evaluated their relationships with external partners with whom they manage crises very positively. • Quality of relationships with external partners predicted PIOs' satisfaction with crisis preparedness. • PIOs' crisis messages had to clear significantly more levels for routine than crisis communications. Abstract As funding for public health promotion is increasingly limited in the U.S., public relations research informing management of crises that threaten public health is especially critical. Crisis planning models such as Reynolds and Seeger's (2005, 2014) crisis and emergency risk communication model offer comprehensive directives for crisis managers and present opportunities to extend the utility of best practice recommendations. A survey of public information officers (PIOs) (n= 208) at local public health departments across the U.S. examines the quality of their relationships with partners in public health crisis management, including first responders, media, law enforcement, and hospitals, and reveals that relationships with key publics in crisis management are lacking. Further, PIOs at state governed health departments may face critical delays in releasing crisis messages, as their messages are required to clear more levels of approval than locally (city/county) governed departments. Implications and future research for these key variables extending public relations crisis communication research with a focus on inter-organizational relationships are discussed. [ABSTRACT FROM AUTHOR]

Highlights • Artificial Intelligence is already being used in some PR-related applications. • So far AI and PR have received little scholarly attention. • It is too early to form firm conclusions about AI impacts – but the public relations field needs to familiarize itself with developments now. Abstract Organizations of all kinds, as well as their in-house or agency public relations teams, increasingly co-opt Artificial Intelligence (AI) to enhance their capabilities. This paper examines a relatively new topic that has received little scholarly attention: the growing relationship between AI and public relations. It outlines several key roles that AI may play in future, based on trends in other industries, and considers the implications for public relations practitioners, their clients and employers. It therefore launches a dialogue about the diversity and extent of AI's uses in public relations practice. The paper argues that, to date, commentators have placed too much emphasis on AI's potential for task automation; AI's broader technological, economic and societal implications for public relations warrant greater critical attention. This does not imply that practitioners need become expert technologists; rather, they should develop a sufficient understanding of AI's present and potential uses to be able to offer informed counsel. [ABSTRACT FROM AUTHOR]

Highlights • Digital and social media are reported to be the most important communication channels. • However, practitioners report low to moderate skills in using social media. • Practice focus is on technical skills, tactics, and one-way messaging. • Therefore, major gaps exist between practice and theory. • Future directions for theory and practice are explored. Abstract A number of studies of the knowledge, skills and abilities (KSAs), competencies and capabilities of public relations and communication professionals have been carried out in the USA, UK and other countries. However, most have not engaged to any significant extent with literature in the human resource development field which specializes in defining and developing these characteristics. Also, few studies to date have related the KSAs, competencies and capabilities of practitioners to the key activities of public relations and communication management required for the future. This article presents findings and analysis from a regional survey conducted in 22 Asia-Pacific countries in 2017/18 that compared, for the first time, the capabilities of practitioners in relation to activities identified as the most important over the next three years. This data, and comparison with equivalent regional surveys in Europe and Latin America, confirm a gap in capabilities in relation to key communication activities and suggest a gap in theory as well as practice. The findings and conclusions present a challenge for higher education and professional development for public relations and communication management and point to potential future directions in theory building. [ABSTRACT FROM AUTHOR]

Highlights • A cultural discourse perspective is proposed to study political public relations. • Cultural discourse analysis provides clues to unexpected success in an election. • Discursive hubs of dwelling and relation organize networked public to canvass. • This study grounds the socio-cultural theorizing of political PR in practice. • The evaluation of discourse approaches moves the field forward methodologically. Abstract This study introduces the theoretical and methodological approach of Carbaugh's (2007) cultural discourse analysis (CuDA) to advance the research agenda on political public relations. I discuss how CuDA, as an extension of the ethnography of communication (EoC), provides clues to unexpected success in an election campaigning. Using the 2016 Hong Kong lawmakers' election as an empirical example, the most discussed Facebook posts of an election candidate, and 6800 online comments from the public are studied. I identify the socio-cultural meanings that are used and can be used to engage public-to-public election canvassing. This study shows that the prominent discursive hubs of dwelling and relation organize networked publics to canvass. Responding to the socio-cultural turn of the literature, this study grounds the theorization of political public relations in practice. The evaluation of different approaches to discourse also moves the field forward methodologically. [ABSTRACT FROM AUTHOR]

Highlights • Crisis team members at the P-12 level face challenges created by media interest in school crisis events. • Sensationalism, seeking alternative routes to information, and framing are key challenges school crisis team members face in working with the media. • Administrators focus on creating media plans and building relationships with the media pre-crisis. • Post-crisis, crisis team members develop messages focused on being accurate but guarded, and communicating reassurance and reunification. Abstract Schools at the P-12 level increasingly face crises related to school shootings, violence, and other tragedies. Understanding the communication challenges schools face is paramount to assisting schools with communication before, during, and after crisis events. The current study focuses on the challenges created by media interest in such crises and the strategies implemented to overcome these challenges and provide responsible information to stakeholders. Interviews conducted with 21 school crisis teams at the P-12 level revealed that sensationalism, seeking alternative routes to information, and framing were key challenges in working with the media. In light of these challenges, administrators focused on creating media plans, building relationships with the media, being accurate but guarded, and communicating reassurance and reunification. Implications are discussed for school districts nationally. [ABSTRACT FROM AUTHOR]

Highlights • Based on an online survey of a random sample of the PRSA membership, this study is among the first to explore practitioners' own turnover intention. • Supportive organizational environment, trust, and work-life enrichment directly affected practitioners' decision to stay. • Other contributing factors than work environment, trust, and work-life enrichment should also be examined in future studies. • It is also critical to explore individual' nuanced experiences and develop communication strategies targeted toward different demographics. • Top management, internal communication managers, and industry leaders can play an instrumental role in using the results of the study. Abstract Based on an online survey of a national random sample of the PRSA membership (n = 650), this study is among the first to explore public relations employees' own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners' life; and PR practitioners' trust toward employers. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

Highlights • This paper analyses a crisis case of a social enterprise through content analysis. • The roles of locus of crisis cause, controllability, and adherence to social mission on public attitude are analysed. • Framing effect (episodic and thematic) of online articles is determined. • The importance of public relations for social enterprise is discussed. Abstract This study examines how the perceived locus of crisis cause, controllability, and adherence to social mission are associated with public attitude in the context of a social enterprise crisis and evaluates the differences between these variables under episodic and thematic frames of online articles. Using the crisis case of THINX in 2017 as a case study, a quantitative content analysis was performed on a sample of 503 comments under online articles. Hierarchical regression revealed that the locus of crisis cause and adherence to social mission were associated with public attitude, whereas controllability was not associated with public attitude when adherence to social mission was accounted for. Significant differences were found in the locus of crisis cause, controllability, adherence to social mission, and public attitude between episodic and thematic frames. This study provided a basis for the theoretical development of crisis communication in a social enterprise and the corresponding role for public relations. [ABSTRACT FROM AUTHOR]

Highlights • PR practitioners & governments do not understand what true dialogue is. • Existing negative & hostile perceptions among participants prevent true dialogue. • True dialogue therefore cannot be mandated by governments. Abstract True dialogue—as opposed to two-way communication—is a very specific and inescapably principled form of communication with benefits for all participants. This paper asks whether, given its highly-desirable form and function, governments could use legislation to require organizations to conduct true dialogue. An analysis of practitioner insights, however, shows the nature of the relationship between organisations and their stakeholders, and their perspectives on each other and the communication between them, preclude the conduct of true dialogue. The empirical data from this study allow the identification and articulation of these barriers to dialogue, moving the field of dialogue studies in public relations on from the assertion that true dialogue is hard to find in practice. This research allows practitioners and scholars alike to say why true dialogue does not happen. Because of this, it is possible to start developing strategies for dealing with—and perhaps overcoming—the barriers. [ABSTRACT FROM AUTHOR]

Highlights • Publics prefer creating memes that focus on corporate ability. • Memes offer creative commentary about organizations to which publics are already loyal. • Most memes about brands use established meme templates or create new meme families. • Memes had more value-free comments about brands rather than compliments/criticisms. Abstract This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social networking site Imgur to reveal how user-generated content conveys meaning about organizations. The analysis reveals brand-centric memes are generally classified as orphan memes , or memes that have distinct textual and visual characteristics separating them from established or emerging meme families. Memes about organizations are neither an overwhelming reflection of biting criticism or support, but rather a reflection of online public engagement with organizations that primarily use humor and textual brand features (or quiddities) to convey their commitment and satisfaction with the organization and unite meme families. [ABSTRACT FROM AUTHOR]

Highlights • This study identifies six implicit frames of CSR that are used by the news media, organizational PR, and the public. • This study investigates the causal relationships between the news media, organizational PR, and the public in terms of implicit frames. • There is stronger evidence for some effects compared to others within the interplay of the news media, organizational PR, and the public. • The effect of organizational PR on the news media yields the most evidence. • This study shows more (pronounced) effects for some implicit frames compared to others. Abstract This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications. [ABSTRACT FROM AUTHOR]

Highlights • This study details the impressions managed by external PR consultants on the back and front stages of the Turkish consultancy industry (p. 1–2). • The competitive character of the Turkish PR consultancy market increases the power inequality between consultancies and clients, undermining "strategic counsel" (p. 20). • More investment is needed in HR to diminish the expertise gap between consultancy leadership and staff, and to ensure sustainability of consultancy businesses (p. 20). • Shortcomings of the Turkish PR consultancies in developing genuine consultancy cultures and authentic service packages hinder consultancy expertise (p. 20). Abstract The purpose of this study is to contribute to the literature on the construction of public relations consultancy expertise in the local context, by applying Erving Goffman's "impression management" concept, as elaborated in The Presentation of Self in Everyday Life (1959), to understand how the specific scripts co-created in consultant-client interaction at the "front" and the "back" stages of the Turkish PR consultancy industry guide the practice. The study is based on 30 semi-structured in-depth interviews with prominent consultants in the industry, most of whom are also the founders and owners of PR agencies in Turkey. The findings of the study demonstrate the shortcomings of the Turkish PR consultancy industry in the presentation of its expertise, underlining the need to develop mechanisms for validating this expertise. The insights of the study have practical implications for overcoming the specific challenges that impair proper presentation of industry and consultancy expertise. This is the first Turkish study that provides an analysis of PR consultancy expertise, deepening the understanding about the collective identity of the Turkish PR consultancy industry. [ABSTRACT FROM AUTHOR]

Highlights • This study uses mixed methods to analyze social media use in a crisis. • We examine crisis coping and emotional expression in social media engagement. • Results demonstrate dialogic clusters in the Paris and Barcelona terror attacks. • Analysis suggests ways to identify publics on social media. • This study shows that resilience and agenda-setting are factors in crisis coping. Abstract Despite the promise of social media to engender dialogue, the common approach to studying social media may prioritize monologue, whereby research considers the strategies organizations use in targeting publics, particularly in a crisis. This study uses a mixed-method approach to analyze dialogue in a crisis—semantic network analysis and content analysis. Specifically, this study examines the emotional expression and crisis coping behaviors on social media during two separate terror attacks: the Paris terror attacks in 2015 and the Barcelona terror attacks in 2017. Results demonstrate how publics may be identified and understood through semantic network analysis and content analysis. This study also shows the connection between emotions and coping, expanding the crisis communication literature in public relations, and suggests the need to consider agenda-setting and resilience in crisis communication research. Finally, we discuss this study's implications for assuming a dialogic orientation in public relations. [ABSTRACT FROM AUTHOR]

Highlights • Propose a new framework theorizing g different dimensions of social media influence in crises. • Test the integrative framework with large-scale Twitter data from four crises. • Results from multigroup CFA on Twitter suggest four factors of social media influence. • Each factor is associated with a distinct set of users' communicative behaviors. Abstract Social media empower publics by providing a platform for their voices during crises. Digital-enabled platforms allow individuals to become influentials by sharing their insights and expertise with others. Confronted with the fast-paced and complex dynamics of crises, we lack a systematic conceptualization and a valid measure of social media influence in the crisis context. By integrating diverse perspectives on influence, we propose a new framework that theorizes different dimensions of social media influence based on publics' communicative behaviors during crises. This integrated framework offers a refined conceptualization and measurement of social media influence in crises by incorporating the network perspective. We tested the framework with large-scale Twitter data from four crises. Results from multigroup CFA on Twitter influencers suggest that social media influence is composed of four factors: output, reactive outtake, proactive outtake, and network positioning. Each factor is associated with a distinct set of users' behavioral indicators (e.g., retweet). Implications for crisis communication and public relations are discussed. [ABSTRACT FROM AUTHOR]

Highlights • As donors invest more, they evaluate stewardship and OPR more positively. • Respect, reciprocity and responsibility comprise a new stewardship model. • Respect is critical to building positive OPR for donors in higher education. • Involvement does not seem to enhance donor relationships in higher education. • Practitioners should focus on stewardship strategies to build donor relationships. Abstract This study sought to discover how stewardship strategies and involvement impact organization-public relationship (OPR) outcomes for higher education donors at three different levels of giving. The first study to compare annual donors, major gift donors with one endowment, and major gift donors with two or more endowments suggests that each donor type experiences stewardship and OPR differently. Specifically, as donors deepen their giving relationship with an institution, they experience stewardship and OPR outcomes more positively. Additionally, involvement only slightly contributes to this relationship between stewardship and OPR outcomes. Findings also reveal that stewardship may include only three strategies, including a new concept called respect. Implications for fundraising practice and theory are made. [ABSTRACT FROM AUTHOR]

Highlights • European PR professionals see a cultural transformation towards hyper consumption, hypermodernisation and hyper narcissism. • Hypermodernity influences the communication between the organisation and its stakeholders. • Perceived post-/hypermodern organisations engage more often in societal debates. • First empirical study in PR about hypermodern culture by the European Communication Monitor. Abstract This article raises the question of whether European public relations (PR) and communications professionals perceive a cultural transformation in the direction of hypermodernity, and if so, attempts to assess how this influences their organizations and their work. Questions were asked in the European Communication Monitor 2017, an annual survey among communications professionals, and 3387 respondents from 50 European countries filled in the questionnaire. The results indicate that European professionals recognize a cultural transformation in the direction of hyper consumption, hyper modernization and hyper narcissism that influences the communication between their organizations and their stakeholders. A cluster analysis shows that less than half of the respondents perceive a transformation of their organization in the direction of hypermodern characteristics and values. Organizations with post/hypermodern characteristics have superior communications departments compared to modern organizations. Post/hypermodern organizations and excellent communications departments also engage more often in societal debates than other types of organizations and departments. [ABSTRACT FROM AUTHOR]

Highlights • Internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR. • However, two-way asymmetrical communication of CSR was a negative predictor of employee perceptions of CSR. • Perceptions of CSR predicted employee engagement. • Social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement. • Both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Abstract This study examined relationships among employees' perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed. [ABSTRACT FROM AUTHOR]

Abstract Over the past several decades, public relations scholarship has added significant richness to its understanding of dialogue. Such research has followed a theoretical trajectory centered on the "I and Thou" philosophy of Martin Buber. Drawing from Mikhail Bakhtin's Dialogic Imagination, this essay puts public relations dialogic scholarship into conversation with the concept of dialogue in a broader societal context. Bakhtin's work provides additional understanding of public relations' roles in dialogue, particularly in regards to facilitating public conversations. Bakhtin's emphasis on contextual and individually generated meanings illuminates the nature and structure of public conversations and the potential for public relations practitioners to play a more active and positive role in the enactment of open dialogue. [ABSTRACT FROM AUTHOR]

Highlights • Adds to literature on financial public relations with investigation into a campaign by an activist hedge fund. • An IR campaign is theorized as the enactment of voice, using the economic continuum of exit, voice and loyalty. • The organizational discourse of the fund is interpreted using narrative analysis and organizational discourse analysis. • The activist voice generated a social gain of regulation for fairer business practices and redress for consumers. Abstract This article investigates the purpose, practice and outcome of the financial public relations (PR) of activist investors, which is framed as the exercise of the activist voice. The object of investigation is the organizational discourse of the activist hedge fund Pershing Square Capital Management during an investment position it took in the health products firm, Herbalife, from 2012 onwards. Pershing Square spent $50 million dollars (USD) on investigations and campaigning and this public relations output was interpreted using a combination of organizational discourse analysis and narrative analysis. Pershing Square delivered a social gain, when the regulator intervened to levy a fine to redress the losses of Herbalife distributors and ordered the company to change its business practices. With this change in governance, Pershing Square achieved the type of social gain normally associated with social activism or corporate social responsibility. The case suggests that the economically-derived exit-voice-loyalty continuum is a useful theoretical frame for considering social gains arising from the public relations of activist investors. Moreover, the findings suggest potential for future work considering public relations as a process that enables, enhances and enacts the vocalization of economic, social and political interests. [ABSTRACT FROM AUTHOR]

Highlights • In indirect reciprocity, individual/entity A assists B with no expectation of direct return. • By assisting B, A earns a positive reputation and is rewarded by observant third parties. • Evolutionary biologists and economists have established the vitality of indirect reciprocity. • Indirect reciprocity supports the causal connection of corporate social responsibility to reputation management and resource acquisition. Abstract The concept of indirect reciprocity provides a scientific basis for the strategic value of corporate social responsibility within public relations. In contrast to direct reciprocity, indirect reciprocity occurs when an entity other than the recipient rewards a benevolent actor. Drawing primarily upon research from evolutionary biology and economics, this article builds an interdisciplinary case for the reality and efficacy of indirect reciprocity as a strategic means of building reputation and, consequently, establishing relationships that lead to resource acquisition. It concludes with a call for additional, related explorations of disciplines such as psychology, primatology, and neuroscience. [ABSTRACT FROM AUTHOR]

Highlights • Focuses attention on the ethics of crisis communication. • Conducts an ethical critique of the crisis and image restoration lexicon. • Begins the process of identifying unethical public relations strategies. • Focuses attention on stakeholders and publics in crisis and not just organizational interests. Abstract The crisis strategy of scapegoating has been part of the crisis and image restoration lexicon for more than four decades. And yet, the practice of scapegoating is a well-known unethical practice that simply deflects deserved blame from one party to a sacrificial other. This essay critiques the "Primary Crisis Response" strategy of scapegoating, conducting an historical and ethical critique of the crisis strategy, and concludes that scapegoating should be removed from the public relations crisis and image restoration lexicon. [ABSTRACT FROM AUTHOR]

Highlights • Two aspects of press engagement behavior: Press Participation and Press Citizenship. • Qualitative study generated a thirty-item scale measuring 8 constructs of press engagement for further validation. • A tool to evaluate dyadic symmetrical cultivation strategies in media relations. • Operationalize the Organization-public relationship theory and intereffication model. • Enriches customer engagement theory in a media relations context. Abstract This study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marketing, including cultivation strategies in organization-public relationships studies, two-way symmetrical model in excellence theory, intereffication model, service-dominant (S-D) logic of co-creation in marketing, and customer engagement theories. Using long-interview technique with 18 journalists, the study investigates how journalists perceive media relations activities of PR practitioners from a value co-creation dimension. A new theoretical model titled press engagement behavior (PEB) with sub-dimensions in press participation behavior (PPB) and press citizenship behavior (PCB) is proposed. A thirty-item scale is proposed to guide future study on scale development and validation. The proposed new model can explain the context of journalist engagement, enriching the operational value of cultivation strategies in dyadic relationship settings. [ABSTRACT FROM AUTHOR]

Highlights • Symbolic reality and individuality are crucial in understanding protesting publics. • Motivations at the collective and individual levels drive individuals to action. • Collective motivations include warning and communicating with the government. • Individual motivations include learning from experience. • Individual motivations also include gaining satisfaction and releasing emotions. Abstract This study enhances our understanding of protesting publics by exploring the motivations that trigger individuals to take part in protests. This study used 22 in-depth interviews for one case and 25 in-depth interviews for another to investigate why individuals participate in anti-government protests. At the collective level, individuals participated in protests to communicate with and warn their governments; at the individual level, protestors expected to learn through active participation, gain personal satisfaction, and vent their emotions. This study contributes to public relations theory and practices specific to government public relations. [ABSTRACT FROM AUTHOR]

Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. This study provides one of the earliest empirical investigations on the antecedents and relational outcomes of pubic engagement with companies via WeChat—one of the world’s most popular social messaging apps. Publics’ social messenger dependency and privacy perception of the medium are found to effectively drive public engagement, which in turn enhances organization-public relationships. Strategic guidelines based on the study findings are provided. [ABSTRACT FROM AUTHOR]

Extant literature has discussed the similarities between public relations and public diplomacy. This study seeks to contribute to existing research on the application of organization–public relationships (OPR) to public diplomacy by further exploring relational dimensions in public diplomacy and empirically testing them based on a model consisting of antecedents (i.e., political, economic, interpersonal, cultural and corporate interactions), relational dimensions (i.e., interactional bilateralism, power mutuality, trust, empathy, relational satisfaction, relational continuation, relational attentiveness and relational curiosity), and consequences (i.e., positive and negative megaphoning). A total of 490 respondents from the United States were recruited on Amazon M-Turk to respond to survey items regarding China and Mexico. Confirmatory factor analysis and regression analysis were conducted. The findings indicate: (a) positive associations between the antecedents and the relational dimensions, (b) positive associations between the relational dimensions and positive megaphoning, and (c) negative associations between the relational dimensions and negative megaphoning. (148 words) [ABSTRACT FROM AUTHOR]

In this paper, I explore the limitations of Bourdieu’s “capital” with the help of Burke’s four master tropes: metaphor, metonymy, synecdoche, and irony. Both Bourdieu and Burke were concerned with theoretical reductionism. I claim that Bourdieu could not help but be reductive insofar as his metaphor of capital became the totalizing lens through which he understood society. First, I review Bourdieu’s forms of capital, noting how capital serves as the sine qua non of his theory of practice. Second, I situate Bourdieu within the PR literature. Third, I read Bourdieu’s “capital” through Burke’s (1941) four master tropes. Reading Bourdieu through Burke enables PR scholars to better understand the limitations in Bourdieu’s terminology, which leads to debunking, materialist reductionism, and relativism. I conclude with implications for future research adopting Bourdieusian and Burkean approaches to public relations. [ABSTRACT FROM AUTHOR]

HPV is the most common sexually transmitted disease, and there are alarming global disparities in cervical cancer and HPV vaccination uptake ( CDC, 2016a ). To inform HPV vaccination public health campaigns, an experiment with a psychophysiological measure (eye-tracking) explores the effects of visual attention to vaccination messages on message recall, informative value, and behavioral intentions. Results indicate 1) visual type affects recall and informative value of vaccination messages as well as intentions to vaccinate; 2) visual attention is negatively related to message recall only when a non-fear visual is used; and 3) visual attention predicts intent to vaccinate only when a fear visual is utilized. These results suggest the use of fear appeals in health, crisis, and risk public relations campaigns may promote performance of recommended safeguarding behaviors. [ABSTRACT FROM AUTHOR]

We are proud to present four articles exploring the intersections of public relations and visual communication as a way to move both fields forward, together and separately. The articles focus on health communication, crisis communication, social media, and corporate social responsibility, and the editors end with concrete suggestions for future research, including expanding theory and methodological applications. [ABSTRACT FROM AUTHOR]

This study develops a definition of political public relations that incorporates concepts from leadership communication and crisis communication. It then applies this theoretical framework to the communication strategies employed by New Zealand's Prime Minister Jacinda Ardern and Australia's Prime Minister Scott Morrison during their early responses to the COVID-19 crisis. Qualitative content analysis was used to examine the frequency of various framing strategies shared via Twitter and Facebook, which aimed to persuade apprehensive citizens to comply with unprecedented stay-at-home orders to suppress virus transmission. The findings revealed that both leaders employed communication strategies consistent with models of effective communication during a major crisis but had notable differences in style, tone, and engagement. For instance, Ardern's greater use of rational strategies, performed authenticity, and empathy in her social media posts enabled her to reach a larger audience than Morrison. Ultimately, this paper argues that political public relations should encompass leadership and leadership communication to better understand how political leaders can manage future crises. • This study develops a definition of political public relaitons, that includes leadership communication and crisis communication. • It analyzes the social media communication strategies of two Prime Ministers during the early months of the COVID-19 pandemic, assessing their performances. • A core finding is that performed authenticity on social media channels increases message distribution and engagement. • The study provides detailed commentary on a range of rhetorical strategies for enhancing community resilience in crisis scenarios. [ABSTRACT FROM AUTHOR]

The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. It aims to explore media relations research in terms of progression, journals, theories, methods and data analytical tools, media genres and platforms, geospatial distribution of discussed issues and first author affiliations, organization types, most frequently used words, and major themes covered through a quantitative content analysis and a qualitative text mining approach. After applying the inclusion and exclusion criteria, 276 articles from 2006 to 2017 were collected as the final sample. Public Relations Review has published the most articles, while the most commonly used theories were agenda setting /building theory, rhetorical theory, and framing theory. Media relations articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. Our analysis of the discussed regions and geospatial distribution of first-author show that the North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. The majority of media relations articles discussed governmental organizations. Five themes dominated media relations articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. • The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. • PPR has published the most articles of MR, while the most commonly used theories were agenda sitting/building theory, rhetorical theory, and framing theory. • MR articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. • North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. • Five themes dominated MR articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. [ABSTRACT FROM AUTHOR]

This paper expands the conceptualization of publics as rhetorical constructs in recognition of non-functional perspectives to public relations scholarship. After reviewing the functional/issue-based approaches and the non-functional/discursive-based approaches to theorizing publics within public relations research, we note the significance of the stranger relationality and temporality that is invoked when considering the circulation of discourse and texts as the basis for public existence. We suggest four premises to a rhetorical understanding of publics, expanding upon the public relations literature that has previously suggested a discursive nature of publics, but has not articulated the consequential details of public formation, maintenance, and existence. These premises decenter the organization by highlighting the circulation of and attention to texts, emphasize public existence as allowing a fluidity of participation, suggest further understanding belonging rather than behavior, and underscore questions of temporality and collective memory. We then suggest some implications for public relations research, including how a rhetorical understanding connects to the non-functional approaches of the field, as well as how it may extend studies of relationships and counterpublics. [ABSTRACT FROM AUTHOR]

Community activism provides a useful lens for reexamining core concepts of public relations theory and history: community, temporality, and feminist values. This project foregrounds the work of two transformative community activists and prolific authors, Grace Lee Boggs and bell hooks—women whose decades-long efforts balanced urgency and sustained commitment to issues, as well as the people in the neighborhoods and physical communities they were a part of. While temporal concerns have found a place in crisis communication scholarship (e.g., Bean & Madden, 2019; Bean et al., 2015; Liu et al., 2017), they have yet to be presented as a central part of theories of activism in public relations. Adding their voices and perspectives to the broader story of public relations history helps to (1) center non-corporate histories as public relations, (2) showcase stories and strategies of women of color as effective advocates and transformative community leaders, and (3) present temporally informed theoretical development in activist public relations, including the creation of a new framework: ongoing community activism. • This project adds diversity and nuance to narratives about public relations history through centering the stories of two women activists (Grace Lee Boggs and bell hooks). • The findings augment theory through revised understandings of community building and ongoing activism that emphasize physical place and feminist values. • Community activism reflects temporal extremes: Immediate responses to imminent threats and decades-long sustained campaigns. • A framework of ongoing community activism for public relations is developed, emphasizing community building and feminist leadership values. [ABSTRACT FROM AUTHOR]

Evaluation is an essential part of strategic communication practices including public relations and corporate, government, and organizational communication. Evaluation can potentially demonstrate effectiveness and value, facilitate learning to improve practice, and provide insights to inform future strategy. In the age of digitalization of media and information, there are more readily available data to enable evaluation than ever before. However, despite half a century of theorizing and discussing measurement and evaluation (M&E), literature reports "stasis" and a "deadlock" well into the 21st century In some cases, invalid practices such as advertising value equivalents (AVEs) continue to be used. Furthermore, when M&E collectively is part of communication practice, evidence shows that reports continue to focus on outputs and algorithm-generated fake impact scores, rather than genuine outcomes and impact. Despite the body of literature on M&E, it is clear that more needs to be said – and done. This discussion calls for reconfiguring common evaluation models to overcome false logics and for a reconfiguring and broadening of pedagogy and practice to break the deadlock and realize the benefits of evaluation. [ABSTRACT FROM AUTHOR]

Sustainable development poses a grand challenge for society, addressed by organisations through their public relations activities. Grand challenges are complex by nature and call for nontrivial solutions whose effects show at the level of society. That is why studying public relations' contribution to grand challenges requires a macro perspective that accounts for the dynamic interaction between individual, organisational, and system levels in a digital communication environment. This paper offers a new paradigm to analyse organisations' significant and at times undue impact on grand challenges through public relations. It develops a framework inspired by complex adaptive systems thinking and adopts its ten properties for public relations: emergence, adaptivity, heterogeneous actors, nonlinear effects, feedback mechanisms, self-organisation, phase transitions, networks, scaling, and cooperation. The paper applies the framework to the example of sustainable development. It shows why research on grand challenges requires a holistic perspective and how it can help study digitally born communication phenomena. The proposed complex systems paradigm provides space for critical, social scientific, and interpretative research lines in public relations. Inquiries start from the grand challenge and study the communicative interactions between organisations and other actors from existing theory while accounting for the ten properties of complex adaptive systems. The paper outlines how future research can enrich the study of public relations and discusses its limits. • Proposes a complex systems framework for analysing the role of public relations in debating society's grand challenges. • Complexity theories help understand digital issue debates as emerging societal phenomena. • The complex systems paradigm allows to analyse digitally born communication phenomena. • Provides a holistic perspective to analyse organisations' significant and at times undue impact on sustainable development. [ABSTRACT FROM AUTHOR]

This paper adopts the Circuit of Culture (COC) – an interpretive approach to international public relations practice based on its five moments (i.e., regulations, production, representations, consumption and identity) – as a guiding framework to analyze corporate social responsibility discourses of Wilmar, a multinational corporation based in Singapore. Sustainability reports from 2009 to 2019 were first accessed to examine the negotiation dynamics that occur in textual discourse when the company dealt with the talk-action relationship through the Communication as Constitutive of Organization (CCO) approach. These were integrated with the contextual propositions nurtured in the five moments of COC to identify the negotiating mechanisms that Wilmar constructed to make sense of, explain, and justify tensional situations between set commitments and actual performance. This study aims to demonstrate how CCO can complement COC to offer a holistic interpretive approach to understand the situated communication dynamics and discursive construction process of talk-action relationship in an international public relations context. • Provided empirical discourse to illustrate the negotiation dynamics of handling talk-action relationship. • Identified the tension mechanisms to exemplify and interpret interactions between the five moments. • Offered a holistic interpretative CSR framework to suggest how CCO can complement COC. [ABSTRACT FROM AUTHOR]

Despite the recent influx of studies examining the role of influencers in a campaign, most studies examine influencer marketing, leaving the public relations approach to influencers underdeveloped. Through in-depth interviews with professionals who work with influencers, this study establishes the concept and process of influencer relations. Results illustrate key relational and dialogic factors of influencer relations. This study also provides a set of best practices for working with influencers in public relations. • This study establishes influencer relations using public relations principles. • We interviewed professionals who work directly with influencers. • This study suggests a definition for influencer relations and best practices. • Result show that successful influencer relations are communal, organic, and dialogic. • Best practices include building personal relationships, working with communities and granting creative freedom. [ABSTRACT FROM AUTHOR]

Public participation in the democratic process and trust in elected leaders are both declining. Drawing on research from the fields of public relations and communications, this content analysis examines political communication through the lens of credibility and stewardship, both concepts central to predicting favorable relationship maintenance outcomes. In this analysis of all presidential, Senate and congressional candidates in the 2016 election, findings indicated that candidates more commonly communicate ways to provide support for the campaign (relationship nurturing), than demonstrating that they are worthy of being entrusted by the public. In addition, candidates’ communication primarily centered on the candidate being a credible source, neglecting other strategies for demonstrating credibility (digital and content). While there were no significant differences by party affiliation, incumbents and presidential candidates were more likely to communicate some forms of stewardship and credibility. [ABSTRACT FROM AUTHOR]

The purpose of this exploratory study was to expand upon previous literatures in public relations power, and fill the need for more scholarship regarding practitioners’ perceptions of social media work, power, and gender. Findings from a survey of PRSA members showed that there is a gendered difference in power perception between males and females regardless of their PR roles or level of experience, but social media expertise was perceived equally between both genders. We argue that while social media expertise may serve to reduce a gendered power divide in public relations, continued critical exploration of social media and gender inequality is necessary. [ABSTRACT FROM AUTHOR]

This paper proposes an alternative approach to the scholarship of activist public relations, based on the ideas of the sociologist Pierre Bourdieu; notably his understanding of activism in society. Although Bourdieu is one of the most quoted sociologists in the world ( Santoro, 2011 ; Truong & Weill, 2012 ), his work has only received limited attention in public relations, and has been entirely ignored within the context of activist communication. This is despite his focus on power, relationships and the role of activists in modern democracies, all of which are central themes in public relations practice and research. Based on Bourdieu’s theory of practice, the discipline’s prevailing, dominant, industry serving, functionalist paradigm positions public relations’ role in society as to perpetuate social inequalities. However, drawing on his ideas leads us to question if public relations skills could be equally utilized to challenge existing power imbalances in society, either in support or on behalf of those groups and individuals whose voices have been drowned out by traditional public relations efforts. The author argues that Bourdieu was not only an accomplished scholar, but also an activist in his own right. It is this combination of personal experience with academic ideas that lends weight to his scholarly work through which he urged the scholarly community to utilize their skills, knowledge and research to challenge (perceived) inequalities in society. The emergence of this type of activist academic , committed to giving voice to multiple coexisting, sometimes directly competing points of views, would arguably further justify and strengthen the existence of public relations as a scholarly discipline in its own right. [ABSTRACT FROM AUTHOR]

In this paper we investigated to what extent the willingness of people to take advice from the local government, people’s feelings of collective efficacy and empowerment, and their relationship with the local government, is dependent on whether the local government was accountable for the crisis or not. In addition, we were interested in the influence of empathic versus neutral crisis information on people’s behavior, feelings and their relationship with the local government. The results indicate that people’s intention to follow the advice of the local government is generally high, even when the local government is held accountable for the crisis. However, accountability negatively influenced people’s relationship with the local government, as well as collective efficacy. Our research shows that this negative outcome for people’s relationship with the local government cannot be countered by empathic crisis information. However, conveying empathic concern in the crisis information did enhance level of collective efficacy. [ABSTRACT FROM AUTHOR]

Public relations practitioners face workplace challenges as they cultivate public relationships, resolve conflicts, and manage crises. Odds of adversities may be high in this role, requiring practitioners to be resilient. This qualitative study explores workplace adversities in public relations from a practitioners’ perspective, and examines how they enact resilience. By asking current practitioners about their lived experiences, we found workplace adversities occurred on multiple levels and ranged from mundane to life-altering events. Patterns of resilience were, metaphorically, bouncing forward, bouncing up, bouncing back, and bouncing around. This study contributes to public relations and resilience scholarship by (1) uncovering workplace adversities and resilience enactment in public relations, therefore connecting practice with scholarship, (2) extending the “bounce back” metaphor in the resilience literature, therefore making resilience more inclusive, and (3) exploring the connections of multi-level resilience, and suggesting the complex and negotiated nature of resilience among individuals embedded in collectives. [ABSTRACT FROM AUTHOR]

On January 27, 2017, President Donald J. Trump signed an Executive Order that attempted to bar citizens and refugees from seven countries from entering the U.S. for a certain time period. One of the contexts most directly affected by this order was higher education. This study examined college and university communicative responses to the order from a public relations perspective. We qualitatively determined a range of responses from U.S. universities then quantitatively determined variables of particular colleges and universities that had a correlation to the nature of the responses. Responses were then assessed using public relations best practices. The data suggest variables with relationships to type of institutional response were number of international students and political stance of the state where the institution is located. While there was no single “correct” type of response, best practices suggest two options for appropriate responses to the order. [ABSTRACT FROM AUTHOR]

This study provides an historical overview of the IDF Spokesperson’s Unit (ISU) from the early years of the State of Israel until 2009. Analyzing five periods during which the ISU played a key role in Israel's public diplomacy, this research sheds light on the challenges the ISU faced in different periods and circumstances and examines how the ISU tried to modify its methods and actions in response to geopolitical changes and media development, albeit not always successfully. The study suggests better understanding the adaptation process by applying a three-layer framework for analysis: the tactical layer, the strategic layer and the perceptional layer. The findings of this work demonstrate that in adapting to new circumstances, the ISU focused mainly on the tactical response level, with the result that it did not undertake any review or debate over the need for deeper perceptional changes in ISU policies. [ABSTRACT FROM AUTHOR]

The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants ( n  = 357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features. [ABSTRACT FROM AUTHOR]

Social software creates opportunities for internal communication. Public relations literature suggests it affords more two-way internal communication that can meet the ideal of symmetry as promoted in the excellence theory (Grunig, 1992). This study involved in-depth interviews with internal communication professionals at 54 companies. Our findings indicate that these professionals tend to view social software positively, often stimulating its use among employees. Additionally, we found that they appropriate social software in such ways as to maintain and even strengthen their gatekeeping role identity. More specifically, our data reveal that traditional gatekeeping, which characterizes mass media systems based on the centralized production and distribution of information, is complemented with networked forms of gatekeeping in decentralized digital media environments. Furthermore, our data suggest that an underlying management ideology hampers the symmetric potential of social software. [ABSTRACT FROM AUTHOR]