It's about (damn) time: Community, temporality, and feminist values in activist public relations history.

Community activism provides a useful lens for reexamining core concepts of public relations theory and history: community, temporality, and feminist values. This project foregrounds the work of two transformative community activists and prolific authors, Grace Lee Boggs and bell hooks—women whose decades-long efforts balanced urgency and sustained commitment to issues, as well as the people in the neighborhoods and physical communities they were a part of. While temporal concerns have found a place in crisis communication scholarship (e.g., Bean & Madden, 2019; Bean et al., 2015; Liu et al., 2017), they have yet to be presented as a central part of theories of activism in public relations. Adding their voices and perspectives to the broader story of public relations history helps to (1) center non-corporate histories as public relations, (2) showcase stories and strategies of women of color as effective advocates and transformative community leaders, and (3) present temporally informed theoretical development in activist public relations, including the creation of a new framework: ongoing community activism. • This project adds diversity and nuance to narratives about public relations history through centering the stories of two women activists (Grace Lee Boggs and bell hooks). • The findings augment theory through revised understandings of community building and ongoing activism that emphasize physical place and feminist values. • Community activism reflects temporal extremes: Immediate responses to imminent threats and decades-long sustained campaigns. • A framework of ongoing community activism for public relations is developed, emphasizing community building and feminist leadership values. [ABSTRACT FROM AUTHOR]