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The article reports on the launch of a new brand of "Paper Towel," by Scott Paper Co., a manufacturer of paper towels in Canada. 2005 marks the 75th anniversary of the paper towel. Originally conceived as a sanitary germ-fighter for industrial settings, this disposable yet indispensable household item is ubiquitous in Canada. To celebrate its remarkable and totally practical creation, Scott Paper has reinvented its paper towel for the future. It is introducing Sponge Towels, the next generation of Scot Towels. To support the launch of Sponge Towels paper towels an innovative integrated marketing campaign featuring national print and broadcast advertising was developed.

The Canadian media buying community checks out electronic data interchange between buyers and broadcasters. In a small, non-descriptor office on Adelaide St. in downtown Toronto, Ad2 Media is quietly going about preserving Canada's forests. By facilitating online negotiations between Canada's media buyers and its TV broadcasters, Ad2 aims to reduce the potential for human error that stems from both parties having to re-key vital information into their respective computer systems, the amount of time needed to broker a broadcast buy and the reams of paper that a typical buy entails. The company is viewed by some in the media buying community as a vital cog in the Canadian advertising industry's burgeoning electronic data interchange movement.

The article focuses on the advertising campaign of the Mississauga, Ontario-based Hewlett-Packard (HP) (Canada) Ltd. As part of a global advertising campaign that was introduced in November 2002, the company ran seven consecutive advertisements in the March 17, 2003 edition of the magazines 'Globe' and 'Mail's Report' on Business section. HP also published a double-page advertisement in all five sections of the March 19, 2003 edition of the 'National Post', as well as a full-page advertisement on the outside back cover of four of those sections. Created by San Francisco, California-based Goodby Silverstein & Partners and adapted for the Canadian marketplace by Publicis SA, the advertisements show how HP delivers technology solutions to clients including FedEx Corp., the Dreamworks film studio and the BMW Williams Formula 1 racing team.

Reports on the expectations of media buyers for a decline in print-media advertising rates as a result of the decline in the price of paper in Canada. Lack of announcements from newspapers on the price cuts.

The article presents the different styles used by several companies to advertise their goods Canada. With the return of Royale and the growing presence of Charmin, Scott Paper Co. of Mississauga, Ontario has launched a major campaign for its Cottonelle brand. The multi-media effect that the campaign has created by Scott's new agencies in Toronto, Ontario and Palm Publicité Marketing in Montreal, Quebec and includes TV, magazine and outdoor advertisements running in Ontario, Quebec and Eastern Canada. Cottonelle's first French TV creative features Anick Lemay, a well-known Quebec actor, while the print advertisement shows a woman whose dress has been lifted up by the wind with the headline,& ldquo; Proté gez vos arriè res” meaning protect your rear.

Reports on the effect of the massive ownership shake-up of Canada's newspaper business on print advertising in the country. Remarks on the lack of effect of the shake-up; Narrowing of the field to two major players.

Discusses the annual debate over newspaper advertising rates in Canada. Average annual increases; Efforts towards advertising sales; Impact of circulation routes on rates.

Presents several briefs on various events relating to the Canadian advertising and marketing industry that are scheduled to be held in different parts of Canada in the period from September 22 to October 2, 2003. Need of sponsors for the 2003 Rock Paper Scissors International World Championships to be held in Toronto, Ontario; Shortlist for the 2003 top ten marketers who mattered; Date for the annual PROMO Awards ceremony of the Canadian Association of Promotional Marketing Agencies.

The article focuses on Ad Value Equivalency (AVE) as a public relations (PR) measurement tool. In the U.S., the Institute of Public Relations created a commission to look at PR measurement. Its discussion paper states the basic conceptual problem with AVEs. It suggests that a news story has an equal impact to an advertisement of the same size in that publication. The Canadian Public Relations Society created the Media Relations Ratings Points that omits ad value equivalency because of its lack of substance.

Sun Media Corp. faces an uphill battle as it takes another run at publishing a commuter daily in the already-crowded Toronto and Montreal markets. Sun Media renewed hostilities with the simultaneous launch of 24 hours and an overhaul of its Montreal freebie Montréal Métropolitain. They are printed on semi-gloss paper reminiscent of supermarket tabloids, and featuring an editorial environment heavy on wire copy. The 24 hours and its sister publication are attempting to carve out a niche among females 25 to 49. It was probably intended as a joke, but 24 hours publisher Bob Harris even alluded to the newspaper's difficulty in attracting advertising when he spoke at the Advertising Club of Toronto's annual newspaper day luncheon in mid-January.

Presents news briefs related to advertising as of February 24, 2003. Advertisement by Mississauga, Ontario-based Scott Paper Co. to market scottowels; Launch of a campaign by pizza manufacturer Dr. Oetker Canada to attract pizza lovers; Advertisements to promote the product named Viagra by Pfizer Canada Inc.

The crime and sports tabloid, looking for a little respect, gets down to business. Since Fall 2002, Le Journal de Montréal has been including selected content from 'The Wall Street Journal,' in its editions. While not ad-heavy, the 48-page April 5-11 issue of 'Votre Argent,' contained several advertisement (ad) such as front-page Jetsgo banner ad, full-page Sprint Canada ad, half-page Cadillac dealers execution, back cover Bank of Montreal ad and several pages of career ad.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Power Corp. of Canada and Power Financial Corp.'s acquisition of a stake in Groupe Bruxelles Lambert; Nielsen Media Research's plan to provide more detailed analyses of television audiences by expanding its sample size.

The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

The article explores the market development of daily newspapers in Canada between 2008 and 2009. It presents several charts that show national readership from 18 years old and above, their circulation and cost by region, and daily readership by education. Key information on two basic newspaper formats and advertisement types is further discussed.

Public relations (PR) industry is taking flight as marketers divert dollars away from conventional advertising. For the last two years, Diageo Canada Inc. has run a successful program around St. Patrick's Day called the Guinness Party of Canada, a pseudo-political group aimed at turning Irish festivities into a new national holiday. The effort may make a lot of sense for the purveyor of the Guinness brand, but more than that, it speaks to a growing number of companies that are embracing public relations like never before. PR's place in the marketing mix is growing in importance and marketing budgets are starting to reflect that. The evidence can also be seen among the country's PR agencies, which despite not necessarily winning a lot of new accounts are enjoying impressive revenue spikes. INSET: Ad agencies seek PR advantage.

Reports the advertising of sanitary napkins in Canada. Relationship of women and feminine hygiene mitigated by the marketers of the product; Category of sanitary pads, tampons, and pantyliners; Changes in the product's packaging to eliminate embarrassment in buying the product.

Reports on the promotions of advertising agencies using own media outlets in Canada. Decision on the television advertisement of CanWest Global Communications Ltd.; Isolation of media players; Information on the strategy of BCE Inc.

Focuses on the non-traditional advertising campaign formats in Canada. Efforts of marketers and advertisers to reach customers in several ways; Effectiveness of the advertising campaign formats; Idea of product interaction with customers preferences.

The newest addition to Toronto, Ontario's TV landscape spent a month advising Torontonians to "stay tuned." Now it's showing them why. Coinciding with its Sept. 19 launch, the marketing for Toronto 1 is focusing on five core television shows," Toronto Tonight", "Prime Ticket Movies", "The Sharon Osbourne Show", "The Toronto Show" and an hour-long block of programming comprised of Celebrity Justice and Extra. Created by Toronto agency Flavour, the campaign includes billboard advertisements on major routes in and out of the city, plus domination advertising on 20 Toronto Transit Commission subway cars and at GO Transit's Union Station stop. Toronto 1 also ran a four-page cover wrap on the September 19, 2003 edition of free commuter paper "Metro Toronto." A radio campaign is also running on local stations.

DaimlerChrysler's Jeep unveiled what one of its creators calls “a different kind of ad” in the May 28 edition of the 'National Post.' Carey Lewis, managing director of Pentamark Canada's media division-Pentamark is a unit of BBDO Worldwide that handles advertising, marketing, media planning and buying for DaimlerChrysler-says the concept was shopped around to several major newspapers, including the Toronto Star, the Globe and Mail and the National Post. Only the latter was willing to accommodate the idea, albeit with some modifications to the original proposal-which called for smaller sketches representing the three Jeep vehicles to be scattered throughout the news page.

Presents views on the growth of newspaper industry in Canada. Percentage of 'National Post' newspaper circulation; Declines of category spending of newspaper; Estimation of local newspapers advertising revenue.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Telus Mobility's branding ad during the Super Bowl and 'Survivor'; National Advertising Benevolent Society's plan to hold a gala affair on May 4.

Presents news items concerning the advertising industry in Canada as of May 8, 2000. Advertising and promotional campaign launched by Scott Paper Co.; Resignation of Irvin Lebovitz as president of DraftWorldwide Canada; Association of Promotional Marketing Agency's Revival of the Canadian Promo!

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.

Reports on the efforts of community newspapers in Ontario to attract more national advertising. Revenue earned by community newspapers through advertising in 2000; Contribution of local advertisers to revenue of community newspapers; Concerns of national advertisers about community newspapers; Steps taken by community newspapers to rehabilitate their image.

The article profiles Terry O'Malley, former president and creative director for Canadian advertising firm Vickers & Benson Arnold. O'Malley has had an enormously successful career in advertising. After graduating from Harvard University, O'Malley joined large Toronto agency MacLaren Advertising where he started as a junior writer on the General Motors account. During his more than subsequent 30 years at Vickers & Benson, he helped build the agency into one of the leading brands in the Canadian advertising scene.

The article informs that washroom advertising has become a respectable part of the marketing communications plan, and marketers are exploring the venue's full potential. According to Nathan Rosenberg, chief marketing officer for Virgin Mobile, an advertisement directly above the urinal in a washroom gives a man something to look at while he's standing in front of the porcelain. Mercedes-Benz, RBC Financial Group, Procter & Gamble Co. and L'Oréal are just some of the blue chippers that have made washroom advertisements a part of their respective media buys over the last couple of years.

The article presents information about the winners of CASSIE 2004. The case "Miller for Mayor: A Clean Sweep," created for Miller for Mayor Campaign, by Lowe Roche Advertising. The case "Zumanity," created for Cirque du Soleil Inc., by Diesel. The case "This Is Not a Bank.," created for Desjardins du Québec, by 1 g2. The case "Worldwide Short Film Festival," created for the Canadian Film Centre's Worldwide Short Film Festival, by Taxi. The case "Engage the Vote," created for Elections Ontario, by DDB Canada.

This article presents information about various companies related to the world of advertising. Some of the companies are Molson Inc., Virgin Mobility, Lowe Roche and DDB Vancouver.

The article focuses on advertisements, that are being created by various Canada-based advertising agencies. These advertisements also won prizes during the 2003 Marketing Awards. A gold medal was won by the advertisement for Auburn Hills, Michigan-based Volkswagen of America Inc. The advertisement was created by Montreal, Quebec-based advertising agency Palm Publicité Marketing. The advertisement of Richmond, British Columbia-based Richmond Centre won the silver medal.

Editorial. Focuses on the impact of lack of Canada's support to the U.S. war with Iraq on the Canadian advertising industry. Percentage of Americans who are likely to boycott Canadian goods; Canadian brands boycotted by people of the U.S.; Impact of lack of Canadian support to the war on the consumer economy.

The Canadian government is holding consultation meetings with the country's advertising industry in the hopes of restructuring Ottawa's advertising practices. Communication Canada, in association with Public Works and Government Services Canada, is hosting consultation meetings across the country. John Embury, director of communications for Ralph Goodale, the minister of Public Works and Government Services Canada, says the meetings are designed to begin a dialogue with the industry and any other interested parties. Meetings were held in Toronto on March 04, 2003, in Winnipeg on March 05, 2003 and in Vancouver on March 06, 2003.

Reports on the renaming of the Toronto, Ontario-based news distribution company, CCN Newswire to CCNMatthews. Aim to beat its rival Canada Newswire; Inclusion of a different corporate logo and Web site in the rebranding process; Print advertisements in various publications; Creators of the advertisements; Series of sponsorship deals undertaken by CCNMatthews.

Editorial. Comments on the impact of the United States terrorist attack on advertising in Canada. Suspension of marketing programs; Dismissal of employees by CanWest Global Communications; Closure of Saturday Night periodical.

Reports on developments concerning online magazines and other periodicals in Canada as of April 9, 2001. Rogers Media Inc.'s decision to close its Web site springboard.ca; Efforts of the advertising sector in Toronto, Ontario to standardize the industry; Release of the premiere issue of 'GardenWise.'

Presents critiques on Canadian advertisements for the week of September 11, 2000. Advertising for CFK Inc.'s Royal Chinet paper plates by Ogilvy & Mather Canada; Labatt Breweries' advertisement by Ammirati Puris; Pepsi-Cola's advertisement by BBDO Canada; Kellogg's advertisement by Leo Burnett Co.

The article offers a six-step action plan for advertising to preschoolers online in Canada. A recent study indicates that children are using digital media at ever younger ages and in ever larger numbers than before. Advertising, games and other activities are now included in 90% of Canada's 50 most popular children websites.

The article focuses on the condition of out-of-home and transit advertising in Canada. It mentions the popularity and diversity of these advertising forms and cites that they are commonly used by most companies in promoting their products. It highlights the types of out-of-home advertising such as traditional and non-traditional scheme. Several charts including outdoor distribution and weekly average in-town per capita are also presented.

The article offers information about the submissions in the Media Innovation Awards 2006, which is Canada's premiere awards show recognizing excellence in the planning and buying of media in the marketing/advertising sector. Some of the jury members are Susan Arthur, director of marketing, CHUM Specialty Television; Pierre Arthur, manager, La Presse; and Robert Brown, vice-president, Cineplex Media.

Reports on the advertisement war started by the British Columbia Medical Association after the Canadian government imposed a ban on extra billing over Canadian hospitals. Government attitude as portrayed in the ads by the medical association; News paper campaign by the ministry of health; Position of the Hospital Employees Union against the British Columbia Medical Association.

Reports on the flat advertising revenues in Canada in 1993. Comparison with 1992 revenues; Factors behind flat revenues; Medium; Daily newspapers; Television; Outdoor; Weeklies, semi-weeklies and tri-weeklies; Business papers.

The article presents information on the fourth annual Marketing Awards Student Creative Competition in 2006 and the winners. The gold, silver and bronze winning teams would receive cash prizes from "Marketing." The aims behind the competition was to promote advertising creative as an exciting and worthy career option to full-time students in the applied arts and to provide students training to become creators of advertising an opportunity to gain insight into the workings of the Canadian advertising industry and to showcase their talents to potential employers. The award winning photographs are also presented in the article.

The article presents information about National Hockey League (NHL) in Canada. In 2004, Sony of Canada Ltd. unveiled an ambitious ad campaign to promote its Cyber-shot digital cameras and Wega television sets. The lockout that cancelled the entire 2004-05 NHL season and caused millions of Canadian guys to search out other Saturday night pursuits that go well with beer drinking, also forced Sony's marketing team to rethink its plans. As for NHL hockey, Sony has not ruled it out now that the league is back on track. INSET: Southern discomfort.

The article focuses on advertisements, that are being created by various Canada-based advertising agencies. These advertisements also won prizes during the 2003 Marketing Awards. A gold medal was won by the advertisement for Richmond, British Columbia-based Richmond Centre. The advertisement was created by Vancouver-based advertising agency Palmer Jarvis DDB. The advertisement of Burnaby, British Columbia-based SuperPages won the silver medal.

Reports advertising developments concerning business enterprises in Canada as of March 2001. Sponsorship of Telus telecommunication company for the Canadian Skins Game; Creation of the Integrated Business Solutions Team sales unit of CanWest Global Communications; Regulations in telemarketing by the Canadian-Radio and Telecommunications Commission.

The article focuses on the founding of "Everywoman's World," a women's magazine in Canada. Isadore Simonski, advertising manager of National Products, decided to launch the magazine with partner Charles C. Nixon to reach women consumers. Within a year, "Everywoman's World" had the highest circulation of any Canadian magazine. It was sold at 10 cents per copy and 50 cents for a subscription. Its content is geared toward advertising rather than news. Despite its popularity with advertisers, the magazine did not last.

The article features J. J. Gibbons, founder of J. J. Gibbons Ltd., the first full-service advertising agency in Canada. Gibbons was about 18 when he was hired by the "Toronto News" to staff its regional sales office in New York City. He shook the industry by raiding Canada's top advertisers, newspapers and commercial art firms of their experienced writers, artists and graphic designers. It states that Gibbons' mounting successes forced the industry to alter its practices.

The article focuses on the Frank and Gordon beavers created by Bell as part of its marketing strategy. Canadians are well acquainted with the characters after Bell spent an estimated $50 million on mass media with more than 20 original television (TV) spots and countless print, direct and outdoor executions. Statistics from Leger Marketing indicate that when it comes to TV commercials, the beavers continue to take the biggest bite: 10.7% of Canadians polled in January said they liked the animated spots.

The article focuses on the shortcomings of current media measurement services in Canada. These include lack of adaptability of measurement tools to meet changing media and planning needs; sample quality; sample size and representativeness, and the challenge of integrating data from various measurement. Clients are always looking for more answers through advances and software. Canada uses a tripartite system comprised of agencies, advertisers and media-sellers. It has made significant progress in media measurement due to input from buyers and sellers.