Think Ink.

The article discusses the significance of eye-catching brilliance in promoting a product. Beyond a strong message and great design, capturing attention in a media-cluttered world requires eye-catching brilliance that special features like corporate colours, metallics, fluorescents or coatings with unique characteristics can provide. A new printing process that's taken off tike a flash, developed in the UK and beginning to take hold in Canada, is MetalFX (MFX). The technique can add a polished look to any printed piece, including this magazine's cover and the advertisements on the cover. The metallic effect achieves greater realism and luxurious attraction to any project where metal images are being reproduced or any photograph or illustration in need of extra sparkle.