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The article reports that magazines have managed to attain positive growth in 2002 despite the reduction in advertising page count for the second year in a row. Advertising Age's 14th annual Magazine 300 report has computed a gross revenue increase of 3.1 percent to $29.40 billion for the top publications. Ad-page count decreased by 4.4 percent compared to a 15.1 percent reduction in 2001.

The article rates the top magazine publishers in the U.S. based on advertising revenues and circulation figures in 2002. Magazine publishers rated by the article include American Express Publishing Corp., American Media, Conde Nast Publications, Dennis Publishing, Fairchild Publications and Forbes Inc.

An excerpts from a session in which management of 16 top U.S. publishing houses were asked a battery of questions is presented.

Examines the increasing popularity of custom publishing. Citibank and Sony Co. to introduce new credit card to consumers; How the card will be advertised; Business as once dominated by specialty publishing houses with limited editorial credentials; Comments of James Marsh, a media analyst for Prudential Securities; Marketing; Integrated communications packages of Meredith Corp.; Whether custom publishing will erode the wall separating editorial and advertising.

This article reports on the performance of magazines in the U.S. in 1993. Growth in ad pages last year rose only 0.6% compared with 4.3% in 1992. But due to a 7.4% average advance in rates, advertising still came out ahead, up 6.7%. Circulation remains critical to news-weeklies, accounting for 50% of their gross. Slippages in newsstand and subscription sales socked Time Warner's heavy hitters, journal "Time" and "Sports Illustrated." Women's magazines, besides weighing in with the largest contingent at 32, was one of the more successful categories with total revenue of $2.8 billion, up 5.7%. The group recorded 8.1% growth in advertising on higher rates even though pages dip 0.7%. Circulation revenue advanced 2.8%.

This section presents the top 300 U.S. consumer magazine publications according to their 1992 gross revenues.

The article presents a discussion among several editors concerning the functions and operations of periodical publishers in a recessionary economy in the United States. Views on the issue were presented by editors, Tina Brown, David Granger, Jim Kelly, Martha Nelson, David Remnick, and Mark Witaker. Other topics discussed include American journalism, advertising spending and newsstand circulation.

The article provides some insights into business problems and opportunities for advertising agencies and publishing companies in the United States focusing on the cultural and commercial relevance of magazines. Trends indicate the demise of newspaper publishers including American Family Publishers and Publishers Clearing House. Analysts also compared the impact of various types of media including periodicals, radio, television and their relevance to advertising.

The article reports on the United States publishing industry's campaign for less restrictions in the industry with regards to cross-ownership. Publishers around the country are demanding that the Federal Communications Commission change the rules with regards to cross-ownership in the publishing industry, just like what the agency did in the field of television and radio broadcasting. The publishing industry is lobbying to be given the opportunity to compete in a multimedia environment by opening the way for these companies to operate a broadcast station in markets where they already own a newspaper.

This article reports on the decision of Ford Motor Co. to reduce its magazine advertising spending and eliminate major publishing companies such as Hearst Corp. and Meredith Corp. off its list. The move has set off alarms in the publishing community and raised fears the automaker may be the first major marketer to shift significant portions of its print budget to the Internet. Mark Kaline, manager of media services for Ford's Central Media Group, said Ford will increase funding for Internet marketing but said it wasn't entirely at the expense of magazines.

This article discusses the result of a survey conducted by the periodical Advertising Age, which looked into the magazine rates in the U.S. The survey reveals the extent to which rates are negotiated in an environment where published rate cards are at best a starting point. In the most competitive categories, advertising page costs are regularly discounted by more than one-third. Not surprisingly, women's service magazines, a field crowded with aggressive rivals, offer the steepest average discounts--47%. African American magazines offer the lowest average discount at 16%. The survey found that categories demanding a higher commitment of advertising pages generally yielded greater discounts than those requiring a smaller commitment from buyers. INSET: Anatomy of a category discount: Newsweeklies.

This article discusses the expansion plans of Yellow Pages publishers in Eastern Europe and the new Commonwealth of Independent States. U.S., German and Austrian companies have won Yellow Pages publishing contracts in Czechoslovakia, Hungary and Moscow. Nynex was awarded a 10-year contract to publish the Prague Yellow Pages in September and also has won the bid to publish Yellow Pages for the Czech region of Czechoslovakia. Yellow Pages Moscow is being published by the Marvol Group, an international trading and consulting company. While publishers agree Eastern Europe holds plenty of opportunity, when it comes to making profits they say companies need more patience than entrepreneurial spirit. INSET: YPPA no `Trojan horse,' plans Munich meet..

Discusses the collapse of the magazine "Venture," founded by venture capitalist Arthur Lipper III in the U.S. in the 1980s. His use of the magazine to expound on entrepreneuralism; Impact of the computer industry on the decline in advertising pages in "Venture"; Impact of the stock market crash on the periodical.

Explores magazine companies in the U.S. that are best positioned to meet the demands of the modern era. American Express Publishing Corp.; Conde Nast Publications Ltd. and its parent publication Advance Publications Inc.; Forbes Inc.; General Media International Inc.; Goldhirsh Group; Knapp Communications Corp.; Meredith Corp.

Profiles several publishers who have shaped the magazine business in the U.S. Frank Munsey; DeWitt Wallace; Harold Ross; Conde Nast; Samuel S. McClure; Cyrus Curtis; Edward Bok.

Presents considerations in starting newspapers in the U.S. Number of daily newspapers at the end of 1989; Number of cities with two or more commercially competitive daily newspapers; Markets where new newspapers have been attempted in.

This article reports on the concerns of advertisers over supporting magazines targeting the Generation X segment. Despite media and marketer interest in Generation X, publishers are desperate to persuade advertisers and readers that they fill a particular niche. With so many magazines groping for advertising dollars, media buyers get easily confused. According to Felix Wong of Citron Haligman Bedecarre, such magazines are hard to differentiate. One can reach all the same people using some of the bigger publications. Their entry into the market seems inevitable not just among media buyers looking for advertising vehicles, but also among new titles looking for readers and advertising dollars.

Reports on the new-media strategy of Kathy Keeton, president and chief operating officer of New York-based publishing company General Media International Inc.. Launch of a CD-ROM product; Introduction of an online service for its clients.

The author reflects on the U.S. advertising industry as of August 2017. Topics discussed include whether "Advertising Age" and other industry publications should be political in the current U.S. political climate and comments from advertising agency Leo Burnett North America chief executive officer (CEO) Andrew Swinand on the industry dealing with the fast pace of change.

The article reports on the header bidding alternative called Exchange Bidding that has been opened by technology company Google to publishers selling advertisements through its Internet advertisement services provider subsidiary DoubleClick. Topics discussed are competition between Google and other technology companies including Amazon and Facebook in header bidding, publishers' concerns about fee structures, and benefits of Exchange Bidding in terms of reporting and billing.

The article highlights efforts of digital publishers to produce food videos on social media to rebrand themselves. Topics discussed include the increase in food video views on social media network Facebook in 2016, comments from social-minded Millennial site Mic's publisher Cory Haik on connecting their food and travel content to Mic's mission, and "Forked It" travel and food videos by Jeremiah Bullfrog on Verizon's Go90.

The article reports on a cloud-based header bidding solution being developed by electronic commerce Amazon that is aimed at publishers. Topics mentioned include how advertising requests will be handled by the solution, Amazon's goal to help publishers at large better sell online advertisements, and the expected programmatic ad spending in the U.S. in the future.

The article discusses ad performance hype prevalent with publishers with topics including the concerns on measurements by chief marketing officers, exaggerated return on investment (ROI) metrics stated by Nielsen chief operating officer (COO) Steve Hasker as well as Advertising panel discussions.

The article discusses the selling of subscriptions for printed magazines on the World Wide Web. The benefits of online subscription sales include lower costs for publishers who have the opportunity to reach potential subscribers and sell business advertising. Hearst Magazines Digital Media executive Chris Wilkes, Rodale executive John Phelan, and Condé Nast executive Robert Sauerberg comment on Internet marketing.

A personal narrative is presented which explores the author's reflection as publisher of the "Ad Age" journal since the end of 2007.

The author reflects on the departure of Allison Arden as publisher of the periodical "Advertising Age."

The article discusses how digital video publishers have used NewFronts presentations to compete with television (TV). TOpics covered include the regularly showcased high-quality original series with great star power, the slow down of growth in ad spending on digital video, and the limited amount of high-quality online programming.

The article focuses on the guide released by the Interactive Advertising Bureau (IAB) for publishers struggling to respond to the rising tide of ad blockers threatening their revenue. Topics covered include the potential reactions seen by IAB such as denying access, the call by IAB to turn off ad blocking software in exchange for content and the access of IAB members to a free script which detects the presence of ad blocking software.

The article focuses on the reallocation by publishers of resources to build teams that produce content for social platforms. Topics covered include the technical challenges to implanting ComScore tracking on each platform, the disappointment expressed by an executive on the cost of tracking capabilities and the exclusion of Apple News audiences from ComScore.

The author discusses the importance of timing, which refers to being in the right place to take advantage of opportunities, to the success of Crain Communications. He talks about how putting the right person in the right place at the right time helped the company achieve success for its publications. He explains how timing played a role in the creation of the publications "Crain’s Chicago Business," "Modern Healthcare" and "InvestmentNews."

The author provides a look at the history of Crain Communications Inc., a family business and publisher of "Advertising Age," which marks its 100th anniversary in 2016. Topics discussed include the author's career at Ad Age that began in 1960, the characteristics that helped the company last for many years, and other periodicals published by Crain.

The article reports that computer criminals posing as advertising executives have been increasingly successful in placing Internet advertising on the Web sites of major periodical publishers including New York Times Co. The criminals create false Internet domains based on the names of actual corporations and ask publishers to quickly place the advertising on their Web sites. The advertising contains malware.

The article discusses the state of the newspaper publishing industry in 2009. Even though many people believe that the industry can't sustain itself, the author reveals that daily papers are still making a profit. The main problem is the fact that parent companies in charge of publishing are posting losses because of high debt.

The article reports that magazine sales dropped a great amount in the second half of 2008. The author states that the statistics show that magazines should cancel plans to ask consumers to pay for content on the Internet. Possible reasons for the drop in revenues, including high gas prices, are examined.

The article announces that Allison Arden has resigned as publisher of "Advertising Age" magazine.

The article presents a profile of Les Hinton, Chief Executive Officer (CEO) fo Dow Jones and publisher of "The Wall Street Journal" newspaper. Hinton has been a lifelong employee of Rupert Murdoch, who owns the two companies. Despite the economic problems of the newspaper industry, Hinton is optimistic about the future of the "Journal" and plans to expand its operations. INSET: Les Hinton speaks.

The article focuses on Lally Weymouth, publisher of "The Washington Post" newspaper. Weymouth is the fifth member of her family to hold that position. While the newspaper's Web site is one of the most popular in journalism, Internet advertising revenue has failed to replace losses in print advertising and circulation revenues. The "Post" recently bought out more than 100 of its editorial employees.

The article discusses the digital publishing of "Maxim," "New York Magazine," and "Time." Alpha Media Group/Maxim Digital went through several different strategies with their Web site including message boards and membership exclusive to subscribers. New York Magazine/NYMAG.com focuses on issues specific to New York to remain popular. Time.com delivers a large amount of news content that is not in their printed magazine to gain visitors to their Web site.

The article discusses the successes of the magazine publishing company Condé Nast Publications. The company's president and chief executive officer, Chuck Townsend, discusses perception of the company's publications. The company sold more advertising pages in 2007 than any other publisher, besting Time Inc.'s advertising sales.

The article focuses on the plans of Kent Brownridge, who will become Chief Executive Officer of the men's magazine publisher Dennis Publishing on completion of its purchase by the private equity firm the Quadrangle Group. Brownridge wants to cross-sell advertisements to the magazines Maxim, Blender, and Stuff in hopes of both increasing revenue and cutting costs. Circulation of all three publications has dropped significantly in early 2007.

The article discusses the possibility of the words "magazine" and "publisher" becoming obsolete due to magazine publishers increasingly moving into territory that once belonged only to advertising agencies. The article focuses on the reasons for this shift in the publishing and marketing fields, and gives examples of how publishing companies and magazines are responding to the shift.

This article looks at the problems facing magazines with the birth of the Internet and how they are dealing with them. Publishers are increasingly funding new research, raiding agencies for creatives to offer their advertisers and running print ad campaigns to make their case. The author looks at the number of magazines that have folded in the past 18 months. He also notes that ad-page sales are idling near zero growth for the industry.

The article focuses on a deal between Fox Television Studios and Hearst Magazines in which the companies will create web programs and television series based on popular magazine titles. The webisodes will be shown on the magazines' websites. Editorial Director Ellen Levine shares her opinions about the deal. Failures in other attempts to mix television and publishing are mentioned, such as the programs "Miss Seventeen" and "Sports Illustrated Fresh Faces Competition."

The article focuses on a deal between Fox Television Studios and Hearst Magazines. The two companies are joining forces to create television series based on popular magazine titles. The series will be shown on broadband and network television. The deal includes webisodes inspired by "CosmoGirl" and "Popular Mechanics." The webisodes will be shown on the magazines' websites.

The article reports that "Time" magazine plans to measure its readership in terms of "total audience" rather than paid circulation in 2007. Total audience takes into account how many readers typically see an issue, rather than just those who subscribe. "Time's" decision to adopt the standard of measurement should lead other magazines to follow.

The article looks at a report card evaluation process of the magazine industry in 2006 conducted by "Advertising Age." The findings suggest that the magazine business is showing some progress by finding new ways to bring their brands to the market, but need to show more improvement overall. Areas in which the industry was graded included working faster for advertisers, being brands and not books, and rethinking the rate base.

The article reports that some U.S. publishers still have separate digital specialists to encourage online sales. Rich Antoniello, publisher, Complex, said growing advertiser demands for a solution, as opposed to a simple page or a banner to buy, are making it harder for true cross-platform sales reps to succeed.

The article deals with the efforts of magazine publishers to stop hiring to increase profits in the U.S. Hachette Filipacchi Media U.S., where advertising pages through August 2006 are down 6.1%, according to TNS Media Intelligence, with a freeze hiring under way. And at Time Inc., where pages are off 2.9% through August 2006, the heads of finance and human resources have gotten together over the past month to look at all open positions. -

The article reports on the challenges facing magazine publishers that plan to enter the Eastern European market. While opportunities abound for magazine publishers such as Meredith Corp., entry into the market is not easy. For one thing, market entry is increasingly costly. Staffing the editorial and marketing operation is also difficult. Some of the magazine titles that are poised for growth include parenting and women's and men's lifestyles. Hearst Magazines and Time Inc. just some of the publishers who have established presence in the region.

The article considers the decision of Time Inc. to switch its publishing schedule in order to win advertisers. Time's publishing schedule switch is in part about the disintegration of the news cycle and the magazine's management trying to maintain its relevance in the 21st century. More than that, however, it is a simple advertising-boosting strategy. INSET: What agencies are saying.