EASTERN EXPOSURE.

The article reports on the challenges facing magazine publishers that plan to enter the Eastern European market. While opportunities abound for magazine publishers such as Meredith Corp., entry into the market is not easy. For one thing, market entry is increasingly costly. Staffing the editorial and marketing operation is also difficult. Some of the magazine titles that are poised for growth include parenting and women's and men's lifestyles. Hearst Magazines and Time Inc. just some of the publishers who have established presence in the region.