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These proceedings contain the papers and posters of the 13th International Conference on Mobile Learning 2017, which was organised by the International Association for Development of the Information Society (IADIS), in Budapest, Hungary, April 10-12, 2017. The Mobile Learning 2017 Conference seeks to provide a forum for the presentation and discussion of mobile learning research which illustrates developments in the field. Full papers presented in these proceedings include: (1) Design of a Prototype Mobile Application to Make Mathematics Education More Realistic (Dawid B. Jordaan, Dorothy J. Laubscher, and A. Seugnet Blignaut); (2) Tablets and Applications to Tell Mathematics' History in High School (Eduardo Jesus Dias, Carlos Fernando Araujo, Jr., and Marcos Andrei Ota); (3) Assessing the Potential of LevelUp as a Persuasive Technology for South African Learners (Nhlanhla A. Sibanyoni and Patricia M. Alexander); (4) #Gottacatchemall: Exploring Pokemon Go in Search of Learning Enhancement Objects (Annamaria Cacchione, Emma Procter-Legg, and Sobah Abbas Petersen); (5) A Framework for Flipped Learning (Jenny Eppard and Aicha Rochdi); (6) The Technology Acceptance of Mobile Applications in Education (Mark Anthony Camilleri and Adriana Caterina Camilleri); (7) Engaging Children in Diabetes Education through Mobile Games (Nilufar Baghaei, John Casey, David Nandigam, Abdolhossein Sarrafzadeh, and Ralph Maddison); (8) A Mobile Application for User Regulated Self-Assessments (Fotis Lazarinis, Vassilios S. Verykios, and Chris Panagiotakopoulos); and (9) Acceptance of Mobile Learning at SMEs of the Service Sector (Marc Beutner and Frederike Anna Rüscher). Short papers presented include: (1) Possible Potential of Facebook to Enhance Learners' Motivation in Mobile Learning Environment (Mehwish Raza); (2) D-Move: A Mobile Communication Based Delphi for Digital Natives to Support Embedded Research (Otto Petrovic); (3) Small Private Online Research: A Proposal for a Numerical Methods Course Based on Technology Use and Blended Learning (Francisco Javier Delgado Cepeda); (4) Experimenting with Support of Mobile Touch Devices for Pupils with Special Educational Needs (Vojtech Gybas, Katerina Kostolányová, and Libor Klubal); (5) Mobile Learning in the Theater Arts Classroom (Zihao Li); (6) Nomophobia: Is Smartphone Addiction a Genuine Risk for Mobile Learning? (Neil Davie and Tobias Hilber); (7) Analysis of Means for Building Context-Aware Recommendation System for Mobile Learning (Larysa Shcherbachenko and Samuel Nowakowski); (8) RunJumpCode: An Educational Game for Educating Programming (Matthew Hinds, Nilufar Baghaei, Pedrito Ragon, Jonathon Lambert, Tharindu Rajakaruna, Travers Houghton, and Simon Dacey); (9) Readiness for Mobile Learning: Multidisciplinary Cases from Yaroslavl State University (Vladimir Khryashchev, Natalia Kasatkina, and Dmitry Sokolenko); and (10) The M-Learning Experience of Language Learners in Informal Settings (Emine Sendurur, Esra Efendioglu, Neslihan Yondemir Çaliskan, Nomin Boldbaatar, Emine Kandin, and Sevinç Namazli). Reflection papers presented include: (1) New Model of Mobile Learning for the High School Students Preparing for the Unified State Exam (Airat Khasianov and Irina Shakhova); (2) Re-Ment--Reverse Mentoring as a Way to Deconstruct Gender Related Stereotypes in ICT (Kathrin Permoser); (3) Academic Success Foundation: Enhancing Academic Integrity through Mobile Learning (Alice Schmidt Hanbidge, Amanda Mackenzie, Nicole Sanderson, Kyle Scholz, and Tony Tin); (4) Using Tablet and iTunesU as Individualized Instruction Tools (Libor Klubal, Katerina Kostolányová, and Vojtech Gybas); (5) DuoLibras--An App Used for Teaching-Learning of Libras (Erick Nilson Sodré Filho, Lucas Gomes dos Santos, Aristóteles Esteves Marçal da Silva, Nidyana Rodrigues Miranda de Oliveira e Oliveira, Pedro Kislansky, and Marisete da Silva Andrade); (6) Educators Adopting M-Learning: Is It Sustainable in Higher Education? (Nicole Sanderson and Alice Schmidt Hanbidge); and (7) M-Kinyarwanda: Promoting Autonomous Language Learning through a Robust Mobile Application (Emmanuel Bikorimana, Joachim Rutayisire, Mwana Said Omar, and Yi Sun). Posters include: (1) Design of Mobile E-Books as a Teaching Tool for Diabetes Education (Sophie Huey-Ming Guo); and (2) Reading While Listening on Mobile Devices: An Innovative Approach to Enhance Reading (Aicha Rochdi and Jenny Eppard). The Doctoral Consortium includes: How Can Tablets Be Used for Meaning-Making and Learning (Liv Lofthus). Individual papers include references, and an Author Index is included.

The aim of the paper is to identify suitable methods of education for individual types of voluntary further corporate professional education, which could be applied also when changing the physical teaching environment to virtual or hybrid learning environment, and to propose the methods of education suitable for companies and attractive for the participants of the corporate trainings. In the empirical research, the questionnaire method and the interview method were applied. The respondents (140) were selected from two sections of the Statistical Classification of Economic Activities of the Slovak Republic, SK NACE Rev.2. The research results presented in the tables characterize the types of education in relation to the educational methods applied in the companies analyzed. The suitability of education methods is characterized also in terms of teaching environments, the physical, virtual and hybrid environments. The results of the research confirm that the methods of education affect the interest of the participants in all types of education. [For the complete volume, "NORDSCI International Conference Proceedings: 5th Anniversary Edition (Sofia, Bulgaria, October 17-19, 2022). Book 1. Volume 5," see ED625663.]

The last few years have witnessed significant integration of technology, particularly Information and Communication Technology (ICT) in both content as well as delivery of business courses in higher education. On the one side, the contents related to technological applications are increasingly expanding the space in business education curriculum while on the other hand the mode of delivery has also been significantly influenced. The teaching of business ethics involves a number of distinct issues, often challenging the educators to plan and deliver the course effectively. The current chapter, which is based on review of literature as well as authors' own experiences in teaching business ethics in university courses, critically examines the role of technology as enabler of business ethics course delivery. The Chapter also provides a framework of how the technology can be used to link the teaching, research and participative community action in enhancing the relevance of business ethics teaching in a given context. The chapter provides conclusions for deans, course leaders and faculty members in order to manage change smoothly. [For the full proceedings, see ED654100.]

The digital world in the creative industry has provided new opportunities for entrepreneurs to utilize and exploit products and services in a more transparent and widespread manner. Products and services can grow exponentially and be offered to all users and communities throughout the world without time and space limitations. Creative SMEs, especially batik SMEs, are currently required to keep abreast of technological developments, especially digitalization. They must be able to take advantage of digital transformation in managing their business. One effort that can be made is through digital entrepreneurship training. It's just that they are still faced with several obstacles, including digital skills, digital knowledge, management commitment, and government support. Even though batik SMEs adhere to the basic principles of digital entrepreneurship, these four aspects are very important to improving the sustainable performance of SMEs. This research uses a qualitative approach using participants from batik SME owners and managers, the government, and customers of natural color batik SME in Ciwaringin Cirebon, West Java, Indonesia. Validity and reliability were carried out using a triangulation approach with three parties (SMEs, government, and customers). In increasing the success of digital entrepreneurship, fundamental changes must be prioritized: digital knowledge, digital skills, management commitment, and government support. These four aspects will make a significant contribution to improving sustainable SME performance. Apart from that, batik SMEs must play an active role in participating in digital training and connect actively and proactively with people who do not understand digital. [For the full proceedings, see ED652261.]

The paper details a course offering that centers on student transformational experience and self-efficacy growth in an international environment by merging business, entrepreneurship and cultural experiences. Self-efficacy is achieved through both a mastery experience, mastering a task and controlling the environment, and vicarious experience through observation of people and activities. An inexpensive but very effective combination of multi-cultural virtual and in situ team work with a strong cultural component provides the transformational experience. Originally involving only two universities, one in China and one in the United Sates, the course has expanded over the years of its existence to four participating universities, each representing a different continent. The virtual pre-travel component, which was always an important part of the course design, became especially prominent during the COVID-19 pandemic. The advantages and challenges associated with the course design and implementation are discussed. [For the full proceedings, see ED622227.]

The purpose of this paper is to analyse the entrepreneurial leadership as one of the modern styles of leadership in organizations. The concept of entrepreneurship constantly increases in business organizations and in educational systems. Large and strong businesses around the globe today are borne out of the creativity and effort of start-ups. Analysing the profile of the entrepreneur and the role in organizations as entrepreneurial leaders show that there is a close relationship between the concept of entrepreneurship and the exploration of opportunities which the entrepreneurial leader bases on innovation, risk-taking and adaptability to change. To run successful organizations, managers must have both leadership and entrepreneurial skills. The main motivation of entrepreneurial leaders is in their strive to create and explore social, environmental and economic opportunities. The concept of entrepreneurial leadership is relevant to academic knowledge in that, it is a new stream being developed and written literature on this topic is increasing per year. The work will aim to employ quantitative and qualitative research methods, firstly, to gain prior knowledge and secondly, to ascertain the views of the participants on their entrepreneurial leadership styles and impact on the success of their business ventures. The findings of the research will form the basis for future research for the aspiring doctorate degree in the field.

Opportunity Identification (OI) is one of the key entrepreneurial capabilities targeted in most entrepreneurship education programs. The most frequently used technique for facilitating business OI in entrepreneurship courses is brainstorming. Previous findings indicated the positive effect of hybrid (individual and group) settings on overall brainstorming outcomes, i.e., quality and quantity of the generated ideas, compared to only individual or group settings. However, to date, no study has explored the effect of hybrid brainstorming sessions on individual idea-generation skills outside the group, a possibility labelled "group-to-individual transfer". This study aims to fill this gap by conducting an experimental study with 33 bachelor's and master's students who attended an entrepreneurship course at a Dutch university. A repeated measurement study design is used to explore the effect of group idea generation on individual performance outside the group. Based on this design, students passed three phases, i.e., (1) individual, (2) group, and (3) individual idea generation, using an online platform, and the measurement was taken after the individual idea generation phases. The findings indicated that individual idea generation after the group work resulted in fewer comprehensible business ideas but with a higher rate of concrete ideas that were more innovative compared to ideas generated before the group work. [For the full proceedings, see ED630948.]

Globalization continues to influence the focus, method, and pace of education across different levels. This paper draws attention to the challenges globalization poses and its impact on the individual and learning. Also, highlighting a "new school structure" based on the logical relation between transformative emancipatory learning and critical pedagogy. The new structure uses problem-based classrooms to cultivate students as co-creators of useable knowledge. The paper draws extensively from Freire's liberating pedagogy and concludes that it is the task of educators to change the educational school structures and pedagogy. To set students free from the ontological bondage of the neoliberal, market-dominated societal construct accentuated by globalization. [For the full proceedings, see ED597456.]

The introduction of a learning organisation model brings many benefits to organisations. To evaluate whether it is a learning organisation, the Marsick and Watkins Dimensions of a Learning Organisation Questionnaire can be used. In the Czech Republic, only a few studies have been conducted using this questionnaire. The aim of this paper is to compare the IT sector and the education sector in terms of learning time and assessment of the individual dimensions of the learning organisation by Marsick and Watkins. In 2018 and 2019, studies with the Dimensions of a Learning Organisation Questionnaire focusing on the IT sector and the education sector (secondary schools) were conducted in the Czech Republic. In total, 201 respondents from the IT sector and 121 respondents from secondary schools participated in the study. When comparing the time spent on self-education in both sectors, it is clear that the employees spend 1 to 20 hours per month with self-education, while in the IT sector common employees dedicate more to self-education, executives dedicate more to self-education in the education system. When comparing the average values of the dimensions of a learning organisation in relation to the time spent on self-education, the results in both sectors are very similar. It can be argued that the assessment of individual dimensions increases with the time spent on self-education up to 20 hours per month. The biggest difference in average values can be seen in Dimension 4, while the smallest difference on average dimension can be seen in Dimension 7. [For the complete proceedings, see ED608557.]

Nowadays, any modern company or organization is focusing on the strategic management of human resources, many of them through dedicated applications, enabling the attraction and the retention of the best employees and a better management of human resources in general. Studies have been conducted showing that training represents a source of motivation for the human resources and a large number of the employees in general are feeling motivated by non-material benefits, one of the most important of those being the possibility of developing new skills, through training. The training methods are pursuing at the present moment two main trends: first, a part of the companies will get in touch with external companies, whose specialization is based on training and team building, and second, the other part of the companies will hire people that have the task of providing that specific training. Given the advantages known about the modern learning platforms, like diminishing the costs by eliminating transportation costs, the possibility to make modifications on the information provided, the collaboration between learners, the fact that it can be done anywhere at any time, this article aims to find out what is the degree of e-learning platforms implementation within companies in Romania. At the same time, this paper will present the employers' perception on e-learning, identifying and measuring it by means of a questionnaire, analyzing the human commitment degree due to the training, showing the benefits of developing new skills and how this is influencing their evolution. [For the complete proceedings, see ED590269.]

The study was carried out to access the activities of Idia renaissance skill acquisition programme in enhancing livelihood among women in Benin City. The need for the study arose as a result of the rising cases of unemployment, poverty, human trafficking, experienced in Benin City. The study was guided by four research questions and three null hypotheses. A descriptive survey research design was adopted for the study. The population of the study consisted of 150 women, 135 of them were adult learners who were registered in the programme, while 15 of them have graduated and established their businesses. The researcher used the entire population for the study because they were readily accessible and manageable, no sampling was done. The data for this study was obtained using a questionnaire. The findings revealed that IRSAP was effective in providing skills in hair dressing, cosmetology and bead making. It was recommended among others that the Government should expand and extend IRSAP programme to all the 18 local governments in the State. Finally, The State Government should continue to assist the trainees with micro credit loan after learning a skill at the Centre. This will encourage many vulnerable people in our society to enrol in the programme. [For the full proceedings, see ED613257.]

Multicultural organizations can be central to mitigate organizational situations in which envy could potentially flourish, therefore contributing to fostering organizational conduct that leads to institutional social responsibility. The paper focuses on the inner workings of organizations related to their leaders' understanding of what the expression "social responsibility" means. The article highlights how envy among its members could be tackled in order to boost social responsibility, and promote social justice. The paper analyses institutional leaders' discourses from an enterprise and from a higher education institution (HEI), gleaning their meaning of social responsibility and their perceptions of their role in challenging envy as part of that social responsibility agenda. In order to challenge envy and promote fair conducts and social responsibility, the role of positive multicultural leaders and the strengthening of an organizational collective identity should be emphasized. The findings suggest that organizations need to be better equipped in order to face organizational turbulences detrimental to the social responsibility success, by focusing on cultural diversity and retention of good workforce as part of their social responsibility and social justice remit. The paper discusses social responsibility in a way that goes beyond the hitherto prevalent focus on environmental concerns and corporate accountability. Also, it is relevant comparatively in that it shows aspects to be addressed for the success of social responsibility in international contexts. [For the complete Volume 13, Number 1 proceedings, see ED568595.]

Teaching an online fully asynchronous information technology course that requires students to ideate, build an e-commerce website, and develop an effective business plan involves a well-developed and highly engaging course design. This paper describes the design, development, and implementation of such a course and presents information on students' learning effectiveness and challenges associated with managing a course using this approach. [For the complete proceedings, see ED579335.]

Digital Natives are raised with computers and the Internet, which are a familiar part of their daily life. To gain insights into their attitude and behavior, methods and media for empirical research face new challenges like gamification, context oriented embedded research, integration of multiple data sources, and the increased importance of personal data. The paper presents and evaluates a method based on Delphi technique, which integrates multimedia data capturing in the field with multi-round face-to-face discussions. As the front end, a very fast and fuzzy platform was implemented, which is currently being used by over 100 million Digital Natives. It allows teaching the participants to use embedded research and to understand the impact of self-monitoring for health and fitness on business models, which was one central aim of the supported course. Additionally, it is used to gain insights into Digital Natives' attitude and behavior. [For the complete proceedings, see ED579190.]

These proceedings contain the papers of the International Conference e-Learning 2018, which was organised by the International Association for Development of the Information Society, 17-19 July, 2018. This conference is part of the Multi Conference on Computer Science and Information Systems 2018, 17-20 July, which had a total of 617 submissions. The e-Learning (EL) 2018 conference aims to address the main issues of concern within e-Learning. This conference covers both technical as well as the non-technical aspects of e-Learning. The conference accepted submissions in the following seven main areas: (1) Organisational Strategy and Management Issues; (2) Technological Issues; (3) e-Learning Curriculum Development Issues; (4) Instructional Design Issues; (5) e-Learning Delivery Issues; (6) e-Learning Research Methods and Approaches; and (7) e-Skills and Information Literacy for Learning. Besides the presentation of full, short and reflection papers, tutorial and doctoral consortium, the conference also included two keynote speakers, Prof. Dr. Rosa M. Carro, Head of the Department of Computer Engineering, Universidad Autónoma de Madrid, Spain, and Prof. Dr. Ana Fernández-Pampillón Cesteros, Universidad Complutense de Madrid, Spain. An author index is provided and individual papers include references.

The article discusses the shortcomings of the methodology of neoclassical theory as a basic theory determining the content of contemporary economic theory course at Russian educational institutions namely unrealistic conditions of perfect competition, rationality of economic behavior of business entities, completeness and authenticity of commercially relevant information, consideration of exclusively quantitative characteristics of economic processes and phenomena without regard to their essential characteristics and patterns of evolution, unjustified simplification of the analyzed subject for the clarity of material presentation in graphical models. Indicated preconditions of economic analysis reduce the scientific and practical value of the teaching material of similar quality. The problem concerning the lack of a single strictly consistent terminology in the Russian textbooks on this subject by various authors that hinders mastering of the learning material by the students is also emphasized. In order to achieve scientific consistency and practical significance of the economic theory course it is proposed to link it mainly on the basis of the ideas proclaimed by the classical school of political economy, German historical school, Keynesianism in relation to the reasoning of the state regulation directions, American classical institutionalism, German ordoliberalism. At the end of the article the need to strengthen the budget financing of the educational process in modern Russia and return to the strict competitive selection of applicants are discussed. [For the complete Volume 13, Number 2 proceedings, see ED568600.]

Disney's animated films have long been a significant source of entertainment for children across the world, and the global reach of Disney has only increased since the company's extremely lucrative acquisition of Pixar, a merger that has produced some of the highest-grossing films of all time. However, while animated Disney films are renowned for their stimulating visual pleasures and nostalgia-inducing depictions of childhood innocence, the viewing public has become increasingly aware that "behind all those cute characters, that family fun, and that nearly impenetrable aura is another avaricious multinational corporation" (Budd & Kirsch, 2005, p. 3). While the Disney brand persists as a pervasive and ubiquitous force in children's visual cultures around the world as Pixar continues to break box-office records, critics and social theorists have recognized Disney films as racially problematic, working as visual texts that both mask and reinforce institutional racism through the commodification of white supremacy. Borrowing from Hurley's (2005) work on the importance of fairy tale images on the ways that children of color internalize white privilege, I examine some of Pixar's most recent films as visual texts that shape children's ideas about race. Through the normalization of White language, culture, and beauty standards, these films serve as racial pedagogies that both reinforce structural and institutional racism and maintain status quo ideologies. I explore what critical readings of these films as visual texts reveal about their power to 'teach' viewers about diverse racial identities and examine how viewers might employ racial counter-gazes to disrupt hegemonic readings of these films. As ideological and pedagogical texts, Disney films provide multiple entry points for critical discussions about how race is represented in the media. However, these discussions are often emotionally complicated by the realization that these films have been sources of knowledge construction, visual pleasure, and the ephemeral 'magic' of childhood nostalgia for even their harshest critics. As Budd and Kirsch (2005) note, "Disney critics implicitly had to try to understand why people, perhaps including at least part of themselves, actually liked, even needed Disney--without attacking, demonizing, or condescending to those people" (p. 12). Thus, participants in any critical discussion must acknowledge that the problematic racial politics of Disney films do not necessarily preclude these films' affective and emotional pleasures, or even the more positive and wholesome messages they may convey on other levels; indeed, the coexistence of all these elements reveal Disney films as complex discursive spaces with multiple possibilities for pedagogical engagement. However, while Disney's animated films have, as visual texts, served to mask the institutional entrenchments of racism while silently reinforcing them through a history of stereotyped and Othered representations of non-White identities, they are also complex discursive spaces providing openings for alternative and oppositional pedagogies due to their ability to be read through--and complicated by--multiple racial gazes.

Dexteropreneurship is a new concept that supplies a new view of the ambidexterity of entrepreneurship and thinking that can reveal the configuration of proactive, innovative, and risk-taking in the ambidexterity of an entrepreneur's activities. Based on the topic' novelty, there has been no term' conceptualization and a merged view of dexteropreneurship. The purpose of this paper is to discuss dexteropreneurship through a Systematic Literature Review (SLR), which develop a conceptualization that purpose to have a better understanding of how entrepreneurs balance exploratory and exploitative processes and how to configure entrepreneurship to support exploitation and exploitation. Derived from this, this paper aims to provide literature based on conceptualization providing a practical implementation for practitioners along with a research agenda that is a valuable contribution to new paradigms and possible future research of dexteropreneurship. [ABSTRACT FROM AUTHOR]

Return merchandise authorization (RMA) provides a tremendous impact on product quality, customer satisfaction, and the level of customer loyalty and retention. In this work, increased attention is given to the supply chain process sustainability, generally, and the RMA process, specifically. This paper explains the effort spent on developing and improving the RMA process for an electronic manufacturing company in the USA. This includes building the process flow, Systems, Applications and Products in Data Processing (SAP) linkage, organizational chart, releasing standard operating procedure (SOP), designing structural layout, building the communication channels, defining customer induced damage (CID) and vendor induced damage (VID) regulations, and building the proper computer integrated manufacturing system (CIMS) to monitor and control the built process. [ABSTRACT FROM AUTHOR]

As early as the second half of the 20th century, theoreticians and commentators in the field of business and corporate culture have started to increasingly make use of military and war metaphors when describing or analyzing business-related matters. This ongoing tendency can be explained by the fact that both military and business jargons have had similar historical trajectories and focus on similar goals and objectives. Military philosophy can furthermore offer valuable lessons and advice to any aspiring manager. To be aware of the symbiosis between military jargon and the language of business is to have a clearer overview of the impact of business practices and eventually to gain the upper hand in a domain where battle and the survival of the fittest are at the basis of all activities and endeavors. The aim of the present paper is to trace the similar trajectories in the evolution of military and business jargon and to analyze, by resorting to practical examples, the manifold similarities between the language of war and the one of business. [ABSTRACT FROM AUTHOR]

The novel coronavirus has caused a global pandemic of over 10 million infected cases which lead to over 500,000 deaths. The rapid transmission rate of this virus forced countries to impose nationwide lockdowns with the aim of decelerating infection rate and warding off the inevitable overloading of their healthcare systems. A few months after the lockdown, the countries are now looking into lifting lockdown measures and reopening economies. While some nations are able to exercise precautions and safety measures to reopen securely, other countries still face many challenges. In particular, developing nations can no longer be closed for business and must reopen to sustain their economy. Inevitably, this reopening, if not done securely will lead to rapid rise in the infection rates which cannot be absorbed by their healthcare systems due to shortage of medical equipment. Under these challenges, industrial, retail, logistics as well as healthcare sectors require alternate solutions that can fulfill the dual purpose of: (i) ensuring business productivity and profitability during the pandemic (ii) reducing risk of spread of contagion in their facilities by limiting human workforce. One way of ensuring production at minimal human resources is by adoption of automation and emerging technologies available under the industry 4.0 umbrella. In many ways, the pandemic has served as a catalyst to the implementation of these technologies in many sectors. To this end, this paper investigates the scope and competitive advantages of automation and robotics in controlling and mitigating contagions while ensuring that the economy remains open for business. For results, this paper provides a statistical analysis of areas where robotics have already been implemented pre-pandemic, and the advantages they have proven to bring. [ABSTRACT FROM AUTHOR]

Every day is a challenge that requires a lot of knowledge and time for the purpose of achieving planned sales, finding the best suppliers, achieving set business goals. Accounting is an integral part of any business, and it is important for the successful operation of any business. Accounting has changed and continues to change and expand from the moment it emerged. Accounting has undergone a special transformation with the information technology. Digitalization as one of the most important phenomena of the 21st century has affected all parts of society and business. Accounting software has become an integral part of the business of every enterprise, and without it would be almost unthinkable to track the company's business going from procurement, production to product sales. Business processes that involve accounting tasks should be designed, optimized and simplified for the purpose of ensuring time savings. Precisely due to the fact that time is money, and in order to save time, business is increasingly being transferred to digital form. The advantages and disadvantages of digital accounting were best seen during the COVID-19 pandemic. The purpose of this paper is reflected in demonstration of the impact of digitalization of accounting on the company's activities. The subject of research is to prove the positive and negative effects of digitalization of accounting on company's activities. Empirical studies will prove what kind of impact the use of digital accounting has on the company's business, and task set for accountants and management in the future. [ABSTRACT FROM AUTHOR]

The green consumer movement represents the responsibility of humans for the ecosystem and a growing market, the green market, has been developed. This paper aims to review the status and visual map position of research in the internationally green marketing publication indexed Scopus that used a bibliometric perspective. The research was carried out using bibliometric techniques. Data analysis as well as visualization utilising VOSViewer program and the Scopus function for analyze search results. In this review, the details collected applied to 968 documents issued from 1991 through 2019. The study reveals that Polonsky, M.J., and Bucharest University of Economic Studies were the most active individual scientists and affiliated institutions in green marketing publication. In green marketing, the Business, Management and Accounting and Journal of Cleaner Production were the most areas of study and dissemination sources. There were six worldwide group maps with collaborative researchers. In order to identify the body of knowledge created from twenty-eight years of publication, this study constructed a convergence axis grouping comprising of green marketing publication: Marketing, Ecology, Environment, Information use, Sustainable products, Energy efficiency, Business strategy, and Customer loyalty, abbreviated as MEEISEBC themes. [ABSTRACT FROM AUTHOR]

As a result of the declaration of "a state of emergency", the Republic of North Macedonia (RNM) government adopted a series of measures regarding the pandemic caused by COVID 19. Thus, the free movement of citizens and their rights in many spheres of social and private life were restricted. The austerity measures had an indirect effect on workers and businesses, increased unemployment; reduced wages; closed businesses; disabled social life; sports, religious and cultural activities, etc. The paper aims to analyze whether government measures of the RNM to deal with the pandemic during the state of emergency have been misused (from economic support to the business sector, tolerance of religious communities, etc.). Exactly how did these measures mitigate the negative effect on the country's economy, how effective and appropriate were the measures, and did they serve to better manage the protection of public health and alleviate the situation or for any other political purposes? The paper has its own time constraints and focuses on government measures as long as the state of emergency lasts, which may still continue depending on the circumstances with the spread of the virus to the population. This paper will use descriptive, historical, analytical, comparative and citizen survey methods. The paper also draws conclusions, which represent a recapitulation of the effectiveness of antiCovid19 measures in practice and suggests improvements. [ABSTRACT FROM AUTHOR]

This paper sets the tone for the 2017 BCES Conference in that it confronts the educators and educationists assembled at the opening ceremony with some of the manifestations of the current business and economics driven orientation to life in general and to education in particular. It demonstrates how and to what extent the neoliberal life-view or orientation has so far colonized the minds of educators and educationists and affected their occupational environment. The paper concludes with a brief critical discussion of neoliberal tenets and their effects on education based on professional pedagogical insight into the human being, societal relationships and education. [ABSTRACT FROM AUTHOR]

Copyright of Zbornik Radova / Proceedings SKEI (1986-5945) is the property of University Vitez, Bosnia & Herzegovina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this article is to analyse the "born globals" phenomenon in Czech Republic from history until present and to critically evaluate available definitions and their comparison in worldwide context. The scientific aim of this paper focuses on finding out at which level is the general knowledge about the "born globals" topic amongst both younger generation of future entrepreneurs and already established SME companies in Czech Republic. This paper also aims to define foreign market entry barriers. This paper uses the analysis of both primary and secondary data, it focuses on questionnaire research and the results are then processed and evaluated by using descriptive statistics methods and relative frequency analysis. The result of this paper is to analyse the phenomenon of "born globals" in the Czech republic, evaluate the general knowledge about the "born globals" term, define foreign market entry barriers and propose solution on how to eliminate the barriers. This paper should help managers to understand current trends, identify foreign market entry barriers while starting "born globals" companies and support the processes of internationalization and innovation in business. [ABSTRACT FROM AUTHOR]

Globalization has interconnected markets, businesses and economies. Recessions are economic phenomena that may affect the economic growth, and occur from time to time. The global economy goes through various economic fluctuations that represent the ups and downs of the economic cycle. This paper investigates and presents the entitled research "Economic fluctuations, global recession and the trends for economies, businesses and markets in times of globalization". As a methodology of research, authors focused on literature review and a descriptive quantitative and qualitative data analysis. The research questions are "What are the trends of the economic fluctuation and recession for business, markets and economies?" and "has there been a possibility of recession recently?". The results showed that economies in times of globalization could face the risk of recession that remains a phase of the economic cycle and appears with a decrease of the economic activity and real GDP. Generally, inflation comes out from foreign demand, private consumption and government policies and it hits goods and services, the level of consumption and investments decreases during the period of recession. The increase of inflation could generate difficulties in the purchase power. As a result, companies and businesses should find a way to be resilient during the periods of recession. Advanced economies know better how to survive during the periods of recession, as the analysis showed that globalization transmits the trends between economies, the real GDP in both advanced and developing economies appears in parallel lines of fluctuations. In conclusion, strengthening global cooperation remains the best way to improve the economic prospects. Furthermore, political adjustments, effective negotiations and investments could be useful to survive in times of recession. Due to globalization and internationalization, advanced economies and developing economies are highly connected. [ABSTRACT FROM AUTHOR]

Copyright of Zbornik Radova / Proceedings SKEI (1986-5945) is the property of University Vitez, Bosnia & Herzegovina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The rapid growth of the industry in today's competitive environment has increased competition among companies. In order to gain business competitiveness, companies strive to focus on fulfilment of customer expectations of higher quality, lower prices, shorter lead times, and less environmental impact. Sustainability is an organization's ability to make decisions in real-time without an adverse impact on the future state of the environment, society and business stability. Since the production of most chemicals is highly hazardous and has the potential to cause irreversible environmental damage and have a negative impact on public health, safe and sustainable production is the main dictum for the development of sustainable chemical enterprises. Therefore, this paper addresses this issue by proposing a multi-method and multi-criteria decision-making framework for SSS in the chemical industry. Based on the specific characteristics of the chemical industry, this study uses AHP to analyse the economic, social, and environmental dimensions. Finally, this study will use Fuzzy MABAC to analyse alternatives. The proposed approach and decision-making model can help supply chain managers in the chemical industry to select more sustainable suppliers, respond quickly to market demands, and maintain high competitiveness in the market. [ABSTRACT FROM AUTHOR]

Simulations are commonly used in business curricula. This paper will discuss the use of a business simulation in a capstone course, and lessons the instructor has learned from multiple terms teaching the capstone course. Those lessons center on the amount of student support and guidance needed versus the degree to which students can/should be left to "figure it out" on their own. [ABSTRACT FROM AUTHOR]

Copyright of Zbornik Radova / Proceedings SKEI (1986-5945) is the property of University Vitez, Bosnia & Herzegovina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper presents and analyses the global outlook transition of SMEs under the processes and impact of internalization and globalization. Since the question arises to achieve this goal, it is important to find out how SMEs may contribute to the international market, economic growth and the international environment. In short, thanks to SMEs many technological processes and innovations came out compared to large companies and enterprises that attempt to improve existing products to increase the quantity and profit for a better economic growth. At the same time, it is important to underline that, for their part, SMEs can also obtain advantages from globalization and internationalization, as shown by the Italian case studied. The methodology of research and analysis bases on a systematic literature review and part of descriptive qualitative with a quantitative research and empirical results of a case of non-listed Italian company. Using an analytic background of SMEs, entrepreneurship and regional and international environment. Various ways of methodical analysis and research are implemented as well like the VOSviewer method to compare the regional and international environment and to find out whether there are some connections among these two types of environments. For comparing the two main concepts we used CitNetExplorer as well as method. The practical part presents the data that was obtained through the conducted research and method. The main research focuses on SMEs. The data are evaluated using content analyses and the research questions are answered based on the results of this analysis. The conclusions show that, Globalization has made it easy for SMEs. In other words, it increases their ability, production level, their processes of innovation and for sure their competitiveness since they contribute with a required annual turnover to the market and economic growth. [ABSTRACT FROM AUTHOR]

Business/IT alignment is an information systems research field with a long existence and a high number of researchers and represents a central direction on the thinking about the relation between business and the information systems. It aims to achieve a paradigm, one in which there is a high degree of visibility and availability of information, about the information systems sociomateriality. Complex-networks constitute an approach to the study of emergent properties of complex systems that strongly focuses and relies on models and measures, through which build the system interdependence. Several contributions of complexnetworks are: topology always affects the function; separated from the domain; quantification of element's relationships; visibility and capture of emergent properties. This work expects to contribute for the appropriate use of complex-networks models and measure in the drive of the information systems alignment. This work considers an exploratory case research strategy. It uses an exploratory case developed in the field of information systems that directed its deployment to sustain the business development and evolution. This paper illustrates a profiling framework that introduces a global and elementary use of the sociomaterial enactment. From the analysis of the exploratory case, the paper infers drivers of the information systems Business/IT alignment. [ABSTRACT FROM AUTHOR]

The economic crises, natural and human disasters always interfered directly in the business life. The COVID-19 pandemic has changed rapidly the way of doing business to all sectors over the world. For many of them it has determined the fate of their existence, some have changed the path of acting and digital transforming majority of their activities. The analyses of these impacts to general changes in the economy are in preliminary stage of assessment. More correct data related to the impact of pandemic in general transformation of doing business will have only when the pandemic is over. According to many scientific opinions and analyses, companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations. In fact, on a range of measures are funding for digital initiatives has increased more than anything else, increases in costs, the number of people in technology utilize, and the number of customers. Approaching to new technologies has a critical strategic component of doing business, not just a source of cost efficiencies but it is a route of the future. The aim of this paper is to increase awareness of the businesses to be prepared for the new challenges in pandemic situation. This study is based mostly on selected secondary data and studies done by many authors related to the impact of crises to the ways of doing business. The research results raise important issues for discussion and recommendations on adapting new strategies and business plans for the digital transformation of businesses in Kosovo and beyond. [ABSTRACT FROM AUTHOR]

Purpose-built office (PBO) market in Malaysia has shown progressive growths and increasing level of competitiveness. The increasing competition in the PBO's market would entail greater needs on their level of business sustainability. Nevertheless, there is a lack of research in the country that had actually studied in detail the level of sustainable locational of PBO in Kuala Lumpur, Malaysia. Therefore, the purpose of this paper is to establish the sustainable PBO's location in the city of Kuala Lumpur, Malaysia. Delphi Method was selected as a reliable qualitative method based on the local context in developing sustainable business location's ranking through the viewpoints of local expert panels. It is believed that the viewpoints can deliver guidance to the researcher in recognising the quality of each PBO's sustainable business location in local environment. GIS-based decision-making approach was applied in this research. It is a comprehensive method that can combine the data between weightage of importance and score for each PBO's location characteristic. The study was successful in evaluating the sustainability of PBO location with different results in each study area and it is expected to provide insights to the stakeholders in improving their investment and business decision of the PBO market in Malaysia. [ABSTRACT FROM AUTHOR]

Copyright of Scientific Journal Systemy Wspomagania w Inzynierii Produkcji is the property of P.A. Nova S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The rise of digital technologies has become an important driver for change in multiple industries. Therefore, firms need to develop digital capabilities to manage the transformation process successfully. Prior research assumes that the development of a specific set of digital capabilities leads to higher digital maturity. However, a measurement framework for digital maturity does not exist in scholarly work. Therefore, this paper develops a conceptualization and measurement model for digital maturity with focus on three research questions: (1) How is the construct of digital maturity conceptually defined? (2) Which capabilities are incorporated in the concept of digital maturity? and (3) How can firms measure digital maturity? The findings indicate that digital maturity incorporates eight capability dimensions dealing with strategy, leadership, business and operating model, people, culture, governance, and technology. Firms can use the developed model to measure their current status quo and to target their strategies along digital transformation. [ABSTRACT FROM AUTHOR]

The study literature on Artificial Intelligence and digital business models has grown in recent years. It is increasingly in contact with the discipline of digital business model science as artificial intelligence technology advances. Using bibliometric mapping, this study attempts to comprehensively evaluate research trends in digital transformation and future research potential in the area. We visualized Artificial Intelligence for Digital Business Model research published in the previous 10 years, from 2002 to 2021, using bibliometric analytic methodologies. For our investigation, 145 publications from Scopus were chosen. This study pulls data from the Scopus database, analyzes it using the Scopus online analysis function, then visualizes it using Vosviewer. The process is divided into five stages: keyword selection, first search results, search result refining, initial compilation, and data analysis. According to our major line of study, papers published by scholars in the United States have the most publications, with 28 scientific publications. The field of study "Computer Science" has the most documents, with N=91 (31.2%). The number of publications increased from 2016 to the greatest in 2021, with 33 documents. The analyzed data reveals patterns and trends in worldwide Scopus-indexed articles. The analyzed data reveals patterns and trends in worldwide Scopus-indexed articles. This study suggests merging the following research topics: computer science, implementation, technique, and education, abbreviated as CSITE research themes. [ABSTRACT FROM AUTHOR]

Formulating a model has always been a helpful technique in determining certain solutions with respect to certain constraints. In the business world, one technique would be the Goal Programming Model. This paper focuses on the utilization of this technique for a certain business owner of a cake shop. The researchers were able to gather different data such as costs, and historical data that would help in determining dependent variables needed for formulation. Different system and goal constraints were also listed in order to set parameters with respect to the performance of the business. The researchers then used Excel Solver in order to solve for the values of decision and deviational variables in order to find the optimal solution for this problem. In the findings, the researchers were able to conclude variables in which all the goals were achieved with respect to the system and goal constraints. The researchers were also able to provide a Goal Programming Formulation in which it is said to have the ability to help the business owner for improvement and certain adjustments. [ABSTRACT FROM AUTHOR]

A corporate bank specializes in providing a variety of services tailored to the needs of major enterprises and corporations, including those in the private and government sectors, rather than catering to individuals, which is known as consumer banking. Blockchain technology application and integration allows banks and other financial institutions to overcome current inefficiencies, enhance security and transparency whilst remaining ahead of its competitors. Furthermore, blockchain integration will reduce the time spent between value chain activities, ultimately reducing expenses. The current extent of global technology is swiftly progressing and infiltrating all sectors. Within the financial sector, organizations are continuously seeking to create innovative strategies and solutions that priorities the needs of their corporate clients while maintaining a strong competitive edge over other firms. Corporate financial institutions must strive to maintain competitiveness versus other organizations while also maintaining operational efficiency, security, traceability, and openness. Blockchain technology enables corporate financial institutions and banks to utilize their services and streamline their internal procedures. Banks can enhance their existing processes, including transactions, identity verifications, smart contracts, and internal operations like HR and procurement, through the implementation of distributed ledger technology. The advantages of this platform is the secure way to conduct cross border payments on a blockchain platform approved by the central bank that has the potential to reduce operational costs whilst remaining in compliance with the regulatory bodies. (CBUAE 2021). The application of blockchain into the value chain of the CB allows the firm to reposition itself in the market to meet the landscape of the evolving banking and finance industry. This exploratory research thesis explored the ways blockchain can be implemented into the CB value chain and its respective impact on each value chain activity in order to achieve sustained competitive advantage. [ABSTRACT FROM AUTHOR]

The provision of added-value services is becoming increasingly important to winning work on civil engineering projects. This paper reports on a study into the adoption of 'servitisation' strategies by civil engineering firms, particularly through the use of smart technology. It focuses on factors that can lead to successful adoption of a servitisation strategy in an organisation, and then reviews how the adoption of smart technology can help to deliver added-value services during the various phases of a civil engineering project. The information generated by the technology can also lead to the development of new and improved services, further improving an organisation's competitive advantage. [ABSTRACT FROM AUTHOR]

The article aims to highlight the importance and necessity of developing competencies, especially communication competencies in business and knowledge society. We started our research from the key competencies of communication in the mother tongue, communication in foreign languages, social and civic competences, cultural awareness and expression. These are recognized as part of lifelong learning and are seen as a combination of knowledge, skills and attitudes. These competencies described above, need to be cultivated in order to adapt to the changing of the labour market. In education and especially in higher education system, communication competencies are developed through blended learning, so that the young students will attain a level that equips them for adult and working life. This type of education also provides a basis for future learning. The practical part of the paper highlight and present, how key and transversal competencies are developed through blended learning, during an online course of Intercultural Communication in Business, on the online Moodle Platform. One of the main objectives of this course is to adapt students' knowledge and communication skills with the needs of the current economy and society. Another objective why we choose to create disciplines in blended learning format, refers to the integration of transversal competences, including the communication in learning and teaching. The article purposes to show the advantages, disadvantages, limits and uses - also known as ADLU Analysis -, for this way of teaching and learning, by the help of the online Moodle Platform, for the Intercultural Communication in Business discipline. [ABSTRACT FROM AUTHOR]

International experience shows that public-private partnerships can harness the financial and managerial resources of private business to implement infrastructure projects and related services. In Russia, however, such partnerships have run up against significant obstacles. Based on the experiences of the Western High-Speed Diameter highway public-private partnership project in Saint Petersburg, this paper scrutinises the investment attractiveness of Russian infrastructure projects generally and discusses critical steps to implementing further public-private partnerships in the country. [ABSTRACT FROM AUTHOR]

The global crisis, caused by the Covid-19 pandemic, has caused enormous damage to the entire world economy. This health crisis has caused the deepest recession since World War II, affecting economic activity on both the supply and demand sides. Globally, it has influenced the health and mental state of people, behavior in society, and it has had a great impact on business that feels global. From an ethical point of view, how companies around the world have responded to the challenge of the Covid-19 pandemic and how these new circumstances have affected their business thinking, many companies not only resisted unethical business practices during this crisis but were proactively involved in various activities, especially those that could help fight the virus. This study, aimed at Kosovo companies from different sectors, is based on qualitative scientific methods. The aim is to investigate and describe the (un) ethical behavior of companies in Kosovo during the pandemic. The paper discusses the organization of Kosovo companies during the Covid-19 crisis, their adaptation to the new situation, the difficulties they encountered, innovations that were necessary for the new market conditions, and the main issues of ethical and socially responsible behavior during the crisis. At the same time, the unethical profits of some companies due to the new situation were analyzed. Also, the results of our research show that Kosovo's economic sectors are unevenly affected. Small and medium-sized enterprises have been hit hardest, especially in the cultural and media events sector, but unlike them, the pharmaceutical sector has benefited the most from this crisis. Certainly, the coronavirus pandemic has had and will have significant implications for governments and society as a whole, and thus for business strategy and ethical attitudes of companies that, regardless of extraordinary circumstances, need to be minimized from corporate inconsistency and social irresponsibility. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to identify the consequences of the CoVid-19 pandemic on business trends, focusing on Kosovo. In all countries, business is one of the main drivers of economic development, so any stagnation in this area means stagnation in the economy. The CoVid-19 pandemic has had a negative impact on global economic trends. Kosovo with an economy in transition has felt these negative consequences - along with other economic areas - also in the field of business development, which field in Kosovo is developing and not really consolidated. Based on the processed statistics, it is noticed that no kind of business in the country has been left unaffected by the pandemic, starting from small individual businesses to joint stock companies, which businesses have covered many economic sectors such as gastronomy, tourism, food industry, agricultural sector, trade and so on. Also, the cessation of financing of capital investments by the government and the reorientation of finances to deal with the pandemic has had a negative impact on the working activity of many businesses, which has determined job cuts and rising unemployment. The research aims to identify the situation of businesses in the pandemic period, identifying the chain impact on economic development trends in countries, through economic indicators. The study provides factual data processed from a critical point of view, using the methodology of analytical processing of empirical data from official reports of local and international institutions, in order to find the way to a speedy recovery of businesses and the economic situation in Kosovo, not bypassing, other countries that can take the findings as a model. [ABSTRACT FROM AUTHOR]

Swappable batteries which are no longer used in electric motorcycles are hazardous waste. So, there is a need to make some efforts to extend battery life and process battery waste. The efforts to extend battery life by repairing, refurbishing, remanufacturing, and reusing as well as process batteries by recycling are circular businesses. The development of a circular battery swap business cannot only be carried out by one company but involves various companies and various stakeholders. This study seeks to identify the stakeholders involved in the development of a swappable battery circular business, identify the roles of stakeholders and conduct stakeholder mapping. Data collection was carried out through literature studies, observations, and in-depth interviews as well as distributing questionnaires. Data is processed using Mende low matrix and interactive analysis. The results of the study show that to develop a circular business of electric motorcycle swappable batteries, 30 stakeholders need to be involved. Stakeholders are mapped into four groups, namely key players, keep informed, keep satisfied, and low priority. Stakeholders who are included in the key player category are stakeholders who are the main priority because these stakeholders are important stakeholders and have a major influence in the development of circular business. There are 25 stakeholders included in the key player. The large number of key players shows that circular business development cannot only be carried out by one company, it needs to involve various stakeholders. Each stakeholder has a role in developing a circular business. Stakeholder roles include policy creator, coordinator, implementer, facilitator, and accelerator. Policies regarding battery waste already exist, but these policies need to be evaluated for their effectiveness. Coordination and communication are one of the keys to successful circular business development, therefore coordination and communication are always carried out and it is necessary to involve all existing stakeholders. [ABSTRACT FROM AUTHOR]

Legislation such as the Equality Act 2010 has ensured that considerable progress has been made in tackling discrimination in relation to the 8 protected characteristics that are defined in law. UK HEIs are well-versed in monitoring the diversity of their workforce and ensuring that recruitment is compliant with the legislation. However as HEIs become more diverse, we need to ensure that 'cultural differences' and 'misunderstandings', do not become barriers to genuine equality of opportunity for BAME staff. This small-scale research project explores these questions with BAME staff working in higher education in the UK. Implications for leaders and managers and Human Resources professionals are considered. [ABSTRACT FROM AUTHOR]

The investigation of human resources and environmentally responsible creativity via the lens of organizational factors is a highly effective, albeit constrained, method for predicting the complex interconnections necessary for the growth of sustainability in small and medium-sized organizations (SMEs). In an effort to overcome these limitations, the author of this article proposes three models, each of which contains variables operating on two levels: creativity development (operating at the individual level), sustainable product organizational innovation (operating at the organizational level), and sustainability development. The Structural Equation Model was utilized in order to provide feedback regarding the theoretical model. This demonstrates that one's knowledge, drive, and relationships with others can all function as predictors of creative output at the individual level. In addition to this, creativity is investigated in terms of its role as a mediator between the performance of sustainable product creation and human resources. With this approach, small and medium-sized enterprises (SMEs) have an easier time determining which human resource (HR) factors should be prioritized for Product Innovation Sustainability (PIP) performance. This is done with the intention of reducing the impact of the Covid-19 problem and creating a more sustainable world. An online questionnaire was given to a selection of Java-based small and medium-sized businesses (SMEs) in Indonesia, and their responses were used to compile the necessary data. The conclusions of this investigation provide credence to the most important discoveries, which were: (a) one's knowledge, (b) one's motivation, and (c) one's relationships all have a positive impact on creative output; (d) according to the three models, creative output fully mediates the relationship between human resources and the performance of Product Innovation Sustainability. This study makes a contribution to the existing body of research on human resources and the performance of Product Innovation Sustainability by adopting an approach that draws from multiple disciplines, conducting research at two levels, measuring the majority of the internal aspects of employees (want, emotion, idea, and feeling), and elaborating on the role of employee creativity as a mediator. [ABSTRACT FROM AUTHOR]

P.T. Prima Sanitary is a private company located in Marunda, Bekasi City, producing portable washbins for public facilities. Activities carried out by the community during the COVID-19 pandemic require handwashing facilities provided in public places. This research begins with a market survey and conceptualization based on community needs. Based on the demand forecast with the quadratic method, P.T. Prima Sanitary will produce 6 units of product in a day with a selling price of Rp 3,550,000. To support product manufacturing, P.T. Prima Sanitary requires 25 office employees and 25 factory workers. P.T. Prima Sanitary uses a systematic layout planning method in making the layout to ensure the most efficient possible material movement distance. After that, a business feasibility study was carried out, with an initial capital of Rp 2,383,189,000. Then P.T. Prima Sanitary took 3.21 years or sold 9798 units of products to achieve a return on investment. Based on sensitivity analysis, it is not appropriate to run a business when the price of raw material costs increases by 40%, the cost of goods sold increases by 12%, and total revenue decreases by 10%. [ABSTRACT FROM AUTHOR]