The impact of pandemic - Covid 19 on digital transformation of doing business.

The economic crises, natural and human disasters always interfered directly in the business life. The COVID-19 pandemic has changed rapidly the way of doing business to all sectors over the world. For many of them it has determined the fate of their existence, some have changed the path of acting and digital transforming majority of their activities. The analyses of these impacts to general changes in the economy are in preliminary stage of assessment. More correct data related to the impact of pandemic in general transformation of doing business will have only when the pandemic is over. According to many scientific opinions and analyses, companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations. In fact, on a range of measures are funding for digital initiatives has increased more than anything else, increases in costs, the number of people in technology utilize, and the number of customers. Approaching to new technologies has a critical strategic component of doing business, not just a source of cost efficiencies but it is a route of the future. The aim of this paper is to increase awareness of the businesses to be prepared for the new challenges in pandemic situation. This study is based mostly on selected secondary data and studies done by many authors related to the impact of crises to the ways of doing business. The research results raise important issues for discussion and recommendations on adapting new strategies and business plans for the digital transformation of businesses in Kosovo and beyond. [ABSTRACT FROM AUTHOR]