THE "BORN GLOBALS" PHENOMENON IN CZECH REPUBLIC.

The aim of this article is to analyse the "born globals" phenomenon in Czech Republic from history until present and to critically evaluate available definitions and their comparison in worldwide context. The scientific aim of this paper focuses on finding out at which level is the general knowledge about the "born globals" topic amongst both younger generation of future entrepreneurs and already established SME companies in Czech Republic. This paper also aims to define foreign market entry barriers. This paper uses the analysis of both primary and secondary data, it focuses on questionnaire research and the results are then processed and evaluated by using descriptive statistics methods and relative frequency analysis. The result of this paper is to analyse the phenomenon of "born globals" in the Czech republic, evaluate the general knowledge about the "born globals" term, define foreign market entry barriers and propose solution on how to eliminate the barriers. This paper should help managers to understand current trends, identify foreign market entry barriers while starting "born globals" companies and support the processes of internationalization and innovation in business. [ABSTRACT FROM AUTHOR]