Analytical aspects of Business ethics and Corporate social responsibility in Kosovo during the Covid-19 Pandemic.

The global crisis, caused by the Covid-19 pandemic, has caused enormous damage to the entire world economy. This health crisis has caused the deepest recession since World War II, affecting economic activity on both the supply and demand sides. Globally, it has influenced the health and mental state of people, behavior in society, and it has had a great impact on business that feels global. From an ethical point of view, how companies around the world have responded to the challenge of the Covid-19 pandemic and how these new circumstances have affected their business thinking, many companies not only resisted unethical business practices during this crisis but were proactively involved in various activities, especially those that could help fight the virus. This study, aimed at Kosovo companies from different sectors, is based on qualitative scientific methods. The aim is to investigate and describe the (un) ethical behavior of companies in Kosovo during the pandemic. The paper discusses the organization of Kosovo companies during the Covid-19 crisis, their adaptation to the new situation, the difficulties they encountered, innovations that were necessary for the new market conditions, and the main issues of ethical and socially responsible behavior during the crisis. At the same time, the unethical profits of some companies due to the new situation were analyzed. Also, the results of our research show that Kosovo's economic sectors are unevenly affected. Small and medium-sized enterprises have been hit hardest, especially in the cultural and media events sector, but unlike them, the pharmaceutical sector has benefited the most from this crisis. Certainly, the coronavirus pandemic has had and will have significant implications for governments and society as a whole, and thus for business strategy and ethical attitudes of companies that, regardless of extraordinary circumstances, need to be minimized from corporate inconsistency and social irresponsibility. [ABSTRACT FROM AUTHOR]