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The pursuit of power, dominance over the environment, improved living standards, and wealth entails complex and challenging processes for individuals, groups, societies, and states. The processes of globalization have brought about significant transformations in various phenomena worldwide. Innovations, particularly in the field of communication, have enhanced connections among societies. Consequently, efforts to establish more constructive, negotiation- and consensus-based interactive policies in state-society relations have intensified. In this context, public diplomacy and cultural diplomacy have increasingly been adopted as alternatives to traditional diplomacy. For states to implement these approaches effectively, they utilize methods grounded in the core perspectives of public relations, such as perception management, crisis management, image and reputation building, and media relations. Among the factors influencing societies in the globalization process, innovations in digital environments stand out. States have begun leveraging digital platforms of international broadcasting organizations as well as their own institutions’ digital channels to reach foreign societies and disseminate their core values and activities in fields such as culture, education, science, health, and humanitarian efforts. This study aims to analyze how Turkey’s diplomatic initiatives targeting the African continent are conveyed in digital environments and to identify their primary areas of focus. The content analysis method is employed to examine the findings available in digital platforms. The data for this case study are derived from the digital platforms of the Republic of Turkey’s Ministry of Foreign Affairs, TİKA (Turkish Cooperation and Coordination Agency), Yunus Emre Institute (YEE), Presidency for Turks Abroad and Related Communities (YTB), and international broadcasting organizations such as TRT World and Anadolu Agency. Content analyses are conducted using the “MAXQDA 24” software, categorizing data into economic, cultural, social, and political dimensions. The study’s findings reveal various insights into Turkey’s initiatives in Africa, including the types of activities conducted, their areas of focus, the institutions involved, and how these efforts are presented to the global audience through digital platforms. The results indicate that Turkey’s digital diplomacy content addressing the African continent predominantly falls within the political category, followed by cultural, social, and economic themes, respectively. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Erciyes Communication / Erciyes İletişim Dergisi is the property of Erciyes University, Faculty of Communication / Erciyes Universitesi Iletism Fakultesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Gelişen teknolojiler ve dijitalleşme, iletişimde zaman ve mekân sınırlarını ortadan kaldırarak hızlı, esnek ve kişiselleştirilmiş iletişim olanakları sunarken, aynı zamanda dezenformasyon, gizlilik ihlalleri ve diğer riskleri beraberinde getirmektedir. Yeni medya araçları ve yapay zekâ, halkla ilişkilerde zaman-mekân sınırlarını aşarak iletişim süreçlerini hız, erişim ve etkileşim açısından yeniden tanımlarken, kültür, etik ve güç ilişkileri gibi toplumsal dinamiklerin de dikkate alınmasını gerektiren önemli dönüşümler yaratmaktadır. Dijital medya ve yapay zekâ, halkla ilişkilerde şeffaflık, doğruluk ve gizlilik gibi etik değerleri zorlarken, yanlış bilgi yayılımı, manipülasyon ve algoritmik önyargılar gibi risklerle mücadele etmek için etik yaklaşımlara yönelik yaklaşımların derinleştirilmesi, mesleki düzenlemeler yapılması ve dijital okuryazarlığın artırılması gereklidir. 1990’lardan itibaren halkla ilişkilerde internet ve dijitalleşme üzerine artan çalışmalar, kriz iletişimi, dijital aktivizm ve söylem pratikleri gibi alanlarda önemli ufuklar açarken, kuramsal ve metodolojik derinliği artıracak özgün, çok disiplinli ve yerel bağlamları da içeren araştırmalara olan ihtiyaç devam etmektedir. Sosyal medya kampanyaları, toplumsal farkındalık yaratma, kamuoyu oluşturma ve değişimi destekleme açısından etkili bir araç olarak kullanılırken, etik sorunlar, yanlış bilgi yayılımı ve “tıklama aktivizmi” gibi risklere rağmen, bazı önemli kampanyalar bireylerin, kurumların ve toplulukların küresel ve yerel meselelerde etkin rol oynayabileceğini göstermektedir.

Yerel yönetimlerde halkla ilişkiler, halkın siyasete katılım taleplerinin artması ve sivil toplum örgütlerinin taleplerinin çeşitlenmesiyle 1980'lerden itibaren önem kazanmıştır. Halkla ilişkiler, yönetim ile halk arasındaki ilişkiyi geliştiren ve alınan kararların halk üzerindeki etkilerini değerlendiren bir iletişim sürecidir. Yerel yönetimler, özellikle metropollerde kültür kurumlarını koruma ve kültürel değişim taleplerini yönetme rolü üstlenmektedir. Halkla ilişkiler, kültürü biçimlendiren, anlamlar yükleyen ve toplumsal değerleri yansıtan bir disiplin olarak, kültür politikalarının oluşturulmasında aracılık etmektedir. Bu çalışma, halkla ilişkilerin kültür politikaları açısından rolünü ve bir metropol özelinde uygulanma durumunu incelemektedir. Yerel yönetimlerin kültür politikaları ile halkla ilişkiler stratejileri arasındaki ilişkiyi ele alarak, kültür ve sanat organizasyonlarının farklı izleyici kitleleriyle iletişim kurma stratejilerini değerlendirmektedir. Aynı zamanda, halkla ilişkilerin sosyal ve kültürel kalkınma için bir iletişim aracı olarak kullanılmasını incelemektedir. Çalışmada, İzmir Büyükşehir Belediyesi model alınarak, kültür ve iletişim departmanlarıyla yapılan yarı yapılandırılmış mülakatlar yoluyla halkla ilişkilerin kültür politikalarına aracılık etme stratejileri analiz edilmiştir. Sonuç olarak, kültür ve sanat alanında örgütsel ve uygulayıcı düzeydeki aktörlerin halkla ilişkiler araçlarını benimsemesi ve uygun stratejiler belirlemesi gerektiği vurgulanmıştır.

Copyright of Journal of Literature & Humanities / Edebiyat ve Beşeri Bilimler Dergisi is the property of Ataturk University Coordinatorship of Scientific Journals and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Current Marketing Approaches & Research (JCMAR) / Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi is the property of Journal of Current Marketing Approaches & Research (JCMAR) / Guncel Pazarlama Yaklasimlari ve Arasti and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The public relations is a strategic communication process that aims to establish and maintain mutually beneficial relationships between organizations and their target audiences. The purpose of public relations is to increase trust, credibility, and understanding between the organization and its target audience, ultimately contributing to the success and sustainability of the organization. ropaganda is generally a communication strategy aimed at manipulating public opinion to advance a political or ideological agenda. Unlike public relations, propaganda generally tends to be one-sided and aims to persuade rather than engage in a dialogue. Public Relations and Propaganda are both communication strategies aimed at influencing public perception, but they differ significantly in their intentions, methods, and ethical considerations. Understanding the differences between these two concepts is crucial for individuals navigating the complex landscape of information and persuasion in the modern world. The purpose of this study is to systematically review the international literature on public relations through a literature search. A total of 3125 studies containing the concept of public relations in their titles, abstracts, or keywords were included for bibliometric analysis by searching the Web of Science database. The results indicate that the studies in the field of public relations have been increasing steadily every year from 2014 to 2022 in the international literature. In studies conducted in the field of public relations, the most frequently used keywords are propaganda, social media, ideology, misinformation, disinformation, and fake news. Additionally, the results show that the countries with the highest number of citations in the field of public relations are the United States, Russia, and China. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Administrative Sciences / Yonetim Bilimleri Dergisi is the property of Canakkale Onsekiz Mart Universitesi, Terzioglu Kampusu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etkileşim: Academic Journal of Uskudar University Faculty of Communication is the property of Etkilesim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Selcuk Communication / Selcuk Iletisim is the property of Journal of Selcuk Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aimed to investigate the impact of corporate Twitter use on university public relations. The research employed a mixed design, using both quantitative and qualitative methods. The quantitative aspect utilized a cross-sectional survey model, while the qualitative part involved a case study design. The study included 1245 postgraduate students selected through stratified sampling. For the qualitative part, the sample consisted of one state and one foundation university from each region with the highest number of Twitter followers, identified using the purposive sampling method. The findings indicated that postgraduate students generally perceived university public relations to be at an acceptable level. Moreover, foundation university students held a more positive view of their institutions' public relations. Analyzing universities' corporate Twitter use revealed that Atatürk University had the highest number of posts. Furthermore, the analysis showed that universities mainly shared content to promote other public relations tools. The analysis also revealed a similar number of tweets from universities before and after the pandemic.

Corporate communication, which has expanded its sphere of influence with the developments in communication technologies, has begun to be studied with different fields and topics. The organization of corporate communication research, which is constantly increasing quantitatively, will be a guide for those interested in the subject. For this purpose, theses on "corporate communication" written between 2004 and 2024, covering the last 20 years, were examined by bibliometric analysis. An advanced search was made with keywords through YÖKTEZ and 89 theses that were suitable for the purpose and scope of the study were included in the evaluation after various filtering on the subject. Of these theses, 69 are master's theses and 20 are doctoral theses. It was seen that postgraduate theses on corporate communication were handled in different dimensions with many different disciplines, departments and keywords. Qualitative research method was mostly used in the studies. Marmara University made the highest quantitative contribution to the studies on the subject. Although there is a postgraduate program in the field of corporate communication at Ege University, the fact that only one study has been conducted is considered as an important finding. [ABSTRACT FROM AUTHOR]

Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mersin University School of Medicine Lokman Hekim Journal of History of Medicine & Folk Medicine is the property of Mersin University School of Medicine and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Educational Academic Research is the property of Ataturk University Coordinatorship of Scientific Journals and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of HAK İŞ International Journal of Labor & Society is the property of HAK-IS International Joumal of Labour & Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of International Journal of Social Sciences (IJSS) / Uluslararası Sosyal Bilimler Dergisi is the property of International Journal of Social Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Academic Value Studies is the property of Asos Egitim Bilisim Danismanlik and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The functioning of institutions and organizations, as well as the lives of individuals, have been significantly impacted by artificial intelligence technologies becoming an essential part of everyday life. One area that has been greatly affected by these technologies is public relations. Within the realm of public relations, artificial intelligence offers numerous advantages in terms of time and cost, particularly in areas such as customer relationship management, media and social media monitoring and analysis, virtual assistants, internal communication, and crisis communication and management. However, the use of artificial intelligence also poses potential threats in areas that are crucial to the success of public relations, such as propaganda, privacy, data breaches, ethics, disinformation, and misinformation. As a result, international organizations, academics, and public relations professionals have put forth various suggestions to prevent the misuse of artificial intelligence in damaging the reputation of institutions, organizations, and the field of public relations as a whole. This study aims to explore the potential advantages, threats, and recommendations associated with the use of artificial intelligence technologies in public relations through a comprehensive literature review.

In an age where the understanding of non-urbanization has moved to the digital level, the need to benefit from digital tools for effective governance in municipalities brings the phenomenon of e-municipality to the agenda. The primary purpose of this research is to investigate the multifaceted interaction between e-municipality and Public Relations in digitalizing cities and examine how technology-oriented urban governance shapes public relations dynamics. The sample of this study, designed with the hermeneutic content analysis method, consists of Bolu, Düzce, Sakarya, Kocaeli, and Yalova, which are classified as the TR42 region. The websites of the municipalities in question in the research were analyzed with interpretive content analysis techniques regarding Security/Privacy, Citizen and Social Interaction, and operational-formal informational and Strategic Skill variables and various suggestions were made. Research results show that e-municipality redefines traditional public relations concepts in digitalizing cities. Findings show that e-municipality offers essential opportunities to facilitate access to information, strengthening local democracy, enabling citizens' participation in decision-making processes, transparency, and accountability. E-municipality platforms are a powerful public relations tool in that they provide essential opportunities for citizen-municipality interaction and encourage community participation. Integrating e-municipality and public relations in digitalizing cities points to a transformative change in urban governance. In this process, effective public relations strategies emphasize communication and active citizen participation, increasing the importance of adapting to this dynamic environment. From this point of view, the volume of policymakers and local governments to take measures to eliminate digital literacy inequalities increases.

Halkla ilişkilerin tarihsel süreç içerisinde çeşitli rol tanımlamaları olmuştur. İlk ortaya çıktığı dönemden itibaren hedef kitlenin beklentileri doğrultusunda kendini geliştiren, değiştiren halkla ilişkiler en mükemmel olma yolunda ilerleyerek çabalar göstermektedir. Bu çabalar, hedef kitleye nasıl daha fazla faydalı olabilirim sorusuna cevap aramaktadır. Bu alandaki çabaların geldiği aşama göz önüne aldığında günümüzdeki hedef kitle, saf ya da homojen bir yapı sergilememektedir. Bu hedef kitlenin aynı konularda farklı beklentiler içerisine girebileceği anlamına gelmektedir. Alanyazında henüz yeni tanımlanmaya çalışılan kurumsal sosyal savunuculuk kavramı, halkla ilişkiler için de yeni bir ilgi alanı olarak ortaya çıkmaktadır. Kavram, örgütlerin hedef kitlelerinin beklentileri doğrultusunda bazı konular üzerine aktivist bir yaklaşım belirlemelerini ifade etmektedir. Çalışma kapsamında halkla ilişkiler öğrencilerine göre bir örgütün kurumsal sosyal savunuculuk rolüne bakış açısı ve hangi konuların kurumsal sosyal savunuculuk bağlamında değerlendirilmesi gerektiği tespit edilmeye çalışılmıştır. Türkiye'de 399 halkla ilişkiler öğrencisi ile yapılan çalışmada, örgütlerin sosyal, siyasal ve ekonomik konularda savunuculuk yapması gerektiği görüşü ortaya çıkmaktadır. Ayrıca başta hak ve özgürlükler olmak üzere örgütlerin toplumu etkileyen pek çok konuda toplum yararına çalışması gerektiği dolayısıyla örgütlerin kurumsal sosyal savunuculuğunun halkla ilişkilerin bir parçası olduğu ve kilit bir rol oynaması gerektiği saptanmıştır.

Yapay zekâ alanında yapılan ilk çalışmalar insan zekâsını taklit edebilecek makineler yaratma fikri üzerine temellendirilmiştir. Günümüzde çalışmaların yönü insan zekâsını taklit edebilen makinelerin kişi, kurum, marka veya devletler üzerinde yaratmış olduğu değişim ve bu değişimin yol açtığı dönüşüm üzerine çevrilmektedir. Zira artık yapay zekâ disiplinler arası bir çalışma alanı olarak kabul görmekte ve hemen hemen her sektörde iş ve iletişim süreçlerini şekillendirerek etkisini göstermektedir. Bu çalışmada yapay zekâ uygulamalarının halkla ilişkilerde kullanımı üzerinde durulmuş; kurum ve ajanslarda yapay zekâ uygulamalarından hangi görevlerde ve hangi amaçlar için yararlanıldığı, yapay zekâ destekli uygulamalardan alınan dokümanlar üzerinden ortaya konulmaya çalışılmıştır. Çalışma, yapay zekânın halkla ilişkilerde ideal kullanımına katkıda bulunma çabasıyla ‘insan ile makine’ veya ‘uygulayıcı ile yapay zekâ’ arasında kurulacak olan ‘iş birliğine’ ve bu iş birliğinden doğan ‘meta zekâya’ yönelik bir çerçeve çizmeyi amaçlamaktadır. Çalışmada yapay zekâ uygulamalarının başta sosyal medya izleme ve dinleme, trend takibi, paydaş analizi olmak üzere pek çok halkla ilişkiler sürecinde kullanıldığı görülmekle birlikte bu kullanımın, tek başına yeterli olmadığı ve ancak bir uygulayıcı tarafından desteklendiğinde (yorumlandığında) anlamlı hale gelebileceği sonucuna ulaşılmıştır.

Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Digital public relations or online public relations, which is an approach that reshapes public relations thanks to the wide communication opportunities offered by the internet, expands the understanding of communication by combining traditional public relations principles with digital media and technology. Digital public relations refers to a communication strategy that aims to interact and communicate with target audiences using online communication tools such as digital platforms, social media, websites, blogs, and e-mail. The main goal of the study is to examine the research on the concepts of digital public relations and online public relations and to present the evolution of these concepts over time and a summary of their studies. For this purpose, a bibliometric analysis of research on the concepts of digital public relations and online public relations, which are very important and relatively new in the field of communication, was conducted. This analysis includes an effort to understand the trends, interests, and research gaps of studies in the field of digital public relations and online public relations. In this context, 28 research articles that emerged by scanning the keywords "digital public relations and "online public relations" in the Web of Science database were evaluated with the bibliometric method. Some of the important results of the research are that there are a limited number of studies on digital public relations and online public relations and that the studies are concentrated in the field of communication (n = 21). [ABSTRACT FROM AUTHOR]

The presence of organizations within the psyche of target audiences, whether voluntary or involuntary, brings forth the prominent concepts of image and image management. The process of image and image management is determined by the direction of communication established with the external environment. Specifically, the image and image management process can emerge not only within the realm of strategic planning during normal periods but also as a requisite communication strategy during extraordinary times. Organizations, constantly engaged in communication and interaction with their external environment, may be adversely affected in certain instances, potentially even experiencing events and phenomena bordering on crises. Consequently, to mitigate the destructive effects of crises that alter the structure of communication, or to diminish their impact, organizations resort to various communication policies under the umbrella of public relations. Especially during crisis periods, the planning and implementation of image management occur within the framework of strategic communication in the realm of public relations practice. Departing from this context, this study aims to fill a gap in the literature and practice by presenting a systematic and distinctive approach to managing image during crisis periods within the framework of public relations practice. In line with this objective, this review-based study explores the concepts of crisis communication and image management, delineating a roadmap for managing image from theory to practice during pre-crisis, crisis, and post-crisis phases within the framework of public relations practice. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi is the property of Journal of Selcuk University Social Sciences Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etkileşim: Academic Journal of Uskudar University Faculty of Communication is the property of Etkilesim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Media & Communication Research / Uluslararası Medya ve Iletişim Araştırmaları Hakemli Dergisi is the property of Journal of Media & Communication Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article examines the role of artificial intelligence, an innovative communication paradigm for the future of public relations. Artificial intelligence stands out as a factor that leads to significant changes and transformations in the communications industry. This article extensively examines how artificial intelligence, utilized to optimize information processing, data analysis, and decision-making processes, can have a transformative impact within the field of public relations. The article focuses on how artificial intelligence changes and improves public relations practices in areas such as media monitoring, crisis management, reputation management, customer relationship management and content production. It also focuses on the potential of AI to help develop better targeting and communication strategies, with particular emphasis on its data analysis and predictive capabilities. This article provides a comprehensive evaluation that will help public relations professionals, businesses and communications industry stakeholders understand the potential of artificial intelligence technology. It also addresses future communications trends and current and potential questions regarding the ethical dimension of artificial intelligence, offering guidance on how public relations can be integrated with this innovative technology.

Krizler işletmelerin varlığını tehdit eden ve işletmelerin itibarını olumsuz etkileyen olaylardır. İşletmelerin krizlere karşı hazırlıklı olmaları krizlerin öncesinde kriz planı yapmaları, krizle karşılaştıkları anda ise krizleri yönetmeleri işletmeler için hayati öneme sahiptir. Krizlerin yönetilmesi işletme disiplininin olduğu kadar halkla ilişkiler disiplininin de çalışma sahasına girmektedir. Krizlerin yönetilmesinde halkla ilişkiler açısından önemli faaliyetlerden biri de kriz iletişimidir. İnternet teknolojilerinde yaşanan gelişmelerle beraber yapay zekâ teknolojileri ve uygulamaları sayesinde kriz süreçlerinin yönetiminde insanların yanı sıra makinelerin de önemi artmıştır. Bu çalışmada kriz ile yapay zekâ konusunu beraber ele alan makalelere bakılarak bu konudaki literatürün hangi konular çerçevesinde ele alındığı ve makalelerde hangi sonuçlara varıldığını analiz etmek hedeflenmiştir. Bunun için DergiPark Sistemi üzerindeki yapay zekâ ile alakalı 1648 makalenin içinden iletişim bilimleri ile alakalı olanlar filtrelenmiş olup bu makalelerin içinde de yapay zekâ ve kriz konulu 12 makale bibliyometrik analiz yöntemiyle analiz edilmiştir. Yapılan analizler neticesinde Türkiye’de yapay zekâ ve kriz konulu makalelerin konuları bağlamında yurtdışı literatür ile paralellik arz ettiği görülmüştür. Yapılan çalışmaların daha çok Covid 19 Pandemisi ve afet yönetimi konuları bağlamında ele alındığı tespit edilmiştir. Çalışmaların büyük bölümünde yapay zekâ teknolojilerinin krizlerin yönetiminde ve iletişiminde insanların yardımcısı olabileceği kanaatine varıldığı vurgulanmıştır.

Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Culture & Communication / Kültür ve İletişim is the property of Imge Publishing House and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Crisis communication in disasters is an important tool for establishing relationships with the parties affected by the crisis, fostering a healthy relationship with the affected target audience, and mitigating the effects of the crisis. Accurate, regular, and continuous information dissemination is a crucial element of crisis communication. There are fundamental tools available to facilitate communication during crises. One such tool is the press release, used to inform the people. Press releases are shared directly with the media and made available to all other stakeholders through relevant digital channels. The purpose of this article is to investigate how the Disaster and Emergency Management Authority (AFAD) attempted to manage the crisis through the press releases published on its website during the earthquake in Kahramanmaraş on February 6, 2023. The study includes a total of 41 press releases published on AFAD's website between February 6 and February 24, 2023. Content analysis technique using the Maxqda 2020 program was employed to analyse the press releases as part of qualitative research methods. The findings indicate that AFAD initiated earthquake information dissemination through its website from the moment the earthquake occurred. AFAD was found to use press releases within the framework of "official updates" and "public statements." The conclusion drawn is that AFAD established statistical and coordination-based communication throughout the disaster using press releases. Another finding is the absence of fundamental communication content within the framework of crisis communication, such as taking responsibility, goodwill gestures, and expressing good wishes. arasındaki araştırmalar sınırlılığında literatür analizi uygulanmıştır. Sosyal değişim sürecindeki otantik liderin, kişiliğinin ve ahlaki anlayışının, personelin algıladığı örgütsel desteğe ve performansına etkisini göstermek araştırmanın önemini oluşturmaktadır. Araştırmanın bulgularında personelin algıladığı örgütsel destek düzeyi ile otantik liderin davranışı arasında olumlu ve doğru orantılı bir ilişki olduğunu, bu oran ölçüsünde personel, otantik liderinin ahlaki inançlarına ve öz değerlerine güvendiğini, davranış ve inancıyla yönetilmeyi kabul ettiği tespit edilmiştir. Araştırmanın son kısmında çalışmanın neticesine ve gelecekteki çalışmalar için önerilere yer verilmektedir. [ABSTRACT FROM AUTHOR]

Copyright of Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of Omer Halisdemir University, Faculty of Economics & Admistrative Sciene and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of HAK İŞ International Journal of Labor & Society is the property of HAK-IS International Joumal of Labour & Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Bir halkla ilişkiler stratejisi olarak sessizlik, halkla ilişkilerin görmezden geldiği konuların başında gelmektedir. Kriz iletişiminde kurumların ve markaların sessizlik stratejilerinden ziyade ne söylediklerine odaklanması, bu suskunluğun en açık örneği konumundadır. Ne var ki, mükemmel halkla ilişkilerin şeffaflık ve dürüstlük gibi normatif değerlerinin karşıtı olarak konumlandıran sessizlik, halkla ilişkiler pratiğinin temelinde yer almaktadır. Kamuların beklentileri olduğu halde sessizliğin kasıtlı ve bilinçli olarak tercih edilmesi anlamına gelen “stratejik sessizlik” kavramı; toplumsal, çevresel ve politik sorunların yaşandığı toplumsal infial dönemlerinde daha kritik hale gelmektedir. Afet dönemlerinde sessiz kalan markalara yönelik kamuoyu baskısı, markaların ve kurumların sessizliklerini bozmalarına yol açmaktadır. Çalışma, 6 Şubat 2023’te meydana gelen depremin ilk üç günü sessiz kalan dokuz markanın, kamuoyu tepkilerinin ardından sessizliklerini nasıl açıkladıklarını ve sessizliklerini ne şekilde çerçevelediklerini araştırmayı amaçlamaktadır. Bu amaç doğrultusunda, çalışmada söz konusu dokuz markanın Twitter’da 9 Şubat 2023 tarihinde yaptıkları kamuoyu açıklamaları bir halkla ilişkiler faaliyeti olarak ele alınmış ve açıklamaların tematik analizi gerçekleştirilmiştir. Tematik analizde, sessizliğin işlevleri olarak tanımlanan “bağlantı”, “etkileme”, “ifşa”, “yargılama” ve “harekete geçme” işlevleri analiz kategorileri olarak kullanılmıştır. Analiz sonucunda; sessizliklerini duyarsızlık ve duygusuzluk ile ilişkilendiren kamu kategorilerinin tepkilerine karşılık, markaların sessizliklerini etik değerlerle ilişkilendirdikleri yani sessizliklerini “törensel sessizlik” olarak işaretledikleri ortaya konmuştur.

This study investigates the effect of customer value, public relations perception and brand image on customer loyalty towards GSM operators in Turkey. Primary data were collected through an online survey from 360 participants. Pearson correlation test and regression analysis were conducted to test the study hypotheses. The findings of the study showed the existence of a strong relationship between public relations and brand image, a moderate relationship between public relations and customer value, and brand image and customers value. Moreover, the findings showed that brand image is the most significant factor affecting customer loyalty, followed by customer value and public relations perception respectively. [ABSTRACT FROM AUTHOR]

Copyright of Sanat ve Tasarim Dergisi is the property of Ankara Haci Bayram Veli University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of RumeliDE Journal of Language & Literature Research / RumeliDE Dil ve Edebiyat Araştırmaları Dergisi is the property of RumeliDE Uluslararasi Hakemli Dil & Edebiyat Arastirmalari Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)