“Dijital Halkla İlişkiler” ve “Çevrimiçi Halkla İlişkiler” Kavramları Üzerine Bibliyometrik Bir Analiz.

Digital public relations or online public relations, which is an approach that reshapes public relations thanks to the wide communication opportunities offered by the internet, expands the understanding of communication by combining traditional public relations principles with digital media and technology. Digital public relations refers to a communication strategy that aims to interact and communicate with target audiences using online communication tools such as digital platforms, social media, websites, blogs, and e-mail. The main goal of the study is to examine the research on the concepts of digital public relations and online public relations and to present the evolution of these concepts over time and a summary of their studies. For this purpose, a bibliometric analysis of research on the concepts of digital public relations and online public relations, which are very important and relatively new in the field of communication, was conducted. This analysis includes an effort to understand the trends, interests, and research gaps of studies in the field of digital public relations and online public relations. In this context, 28 research articles that emerged by scanning the keywords "digital public relations and "online public relations" in the Web of Science database were evaluated with the bibliometric method. Some of the important results of the research are that there are a limited number of studies on digital public relations and online public relations and that the studies are concentrated in the field of communication (n = 21). [ABSTRACT FROM AUTHOR]