Halkla İlişkilerde Propaganda Kavramı Üzerine Yapılan Çalışmaların Vosviewer ile Bibliyometrik Bir Analizi.

The public relations is a strategic communication process that aims to establish and maintain mutually beneficial relationships between organizations and their target audiences. The purpose of public relations is to increase trust, credibility, and understanding between the organization and its target audience, ultimately contributing to the success and sustainability of the organization. ropaganda is generally a communication strategy aimed at manipulating public opinion to advance a political or ideological agenda. Unlike public relations, propaganda generally tends to be one-sided and aims to persuade rather than engage in a dialogue. Public Relations and Propaganda are both communication strategies aimed at influencing public perception, but they differ significantly in their intentions, methods, and ethical considerations. Understanding the differences between these two concepts is crucial for individuals navigating the complex landscape of information and persuasion in the modern world. The purpose of this study is to systematically review the international literature on public relations through a literature search. A total of 3125 studies containing the concept of public relations in their titles, abstracts, or keywords were included for bibliometric analysis by searching the Web of Science database. The results indicate that the studies in the field of public relations have been increasing steadily every year from 2014 to 2022 in the international literature. In studies conducted in the field of public relations, the most frequently used keywords are propaganda, social media, ideology, misinformation, disinformation, and fake news. Additionally, the results show that the countries with the highest number of citations in the field of public relations are the United States, Russia, and China. [ABSTRACT FROM AUTHOR]