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Focuses on how the Denny's restaurant chain, once one of America's most racist companies, has become a model of multicultural sensitivity. The work that Ron Petty, now the chief executive officer (CEO), has done to repair the company's image; Flagstar, Denny's parent, focusing on minority hiring, development and advancement; Flagstar CEO Jim Adamson; Techniques used to sort out racist employees; Denny's training program; Flagstar's discouraging finances.

Focuses on generational marketing, the marketing strategy which aims to reach consumers right where they live, demographically, socially and psychologically. How most companies are organized around a mass-marketing concept; The advantages and benefits of generational marketing; Age segmentation; The Depression cohort; The World War II cohort; The postwar cohort; The boomers I cohort; The boomers II cohort; The generation X cohort.

Describes some of the vigorous testing of new products done by manufacturers in 1994. Chrysler's climate-controlled laboratory to test new car models; The 53-acre test site in Medina, Ohio, for Sherwin-Williams paint; Apple Computer's testing abuse of its PowerBooks computer line; Carpet walkers at Shaw Industries in Dalton, Georgia; Testing routines given to Mattel's Barbie dolls; More.

Discusses the need for corporate America and the medical profession to find ways to recognize an handle the enormous physical an emotional turmoil that menopause can cause among working women. How the baby-boom generation is approaching menopause; Their demand for more openness about menopause; Comments and experiences of dealing with menopause on the job from various women; Debate on hormone replacement and other treatments. INSET: Did you know....

Discusses some of the high-technology trends that will be made available to customers in the 21st century, and focuses on how companies can best implement these trends so as to make the consumer feel as comfortable as possible. Views of customer service experts about trends for the 21st century; Reasons why companies happily empower customers to serve themselves; Information on a program launched by the hotel chain Marriott which eliminates the front-desk problems faced by hotel guests; Reasons why replacing high touch with high technology is not always as straightforward as it seems; View that rapid advances in hardware and software will continue to drive disintermediation; Plans of Minnesota Mining & Manufacturing Co. to plans to deliver a host of customized products to global customers.

Focuses on the future outlook of the hotel industry. Increases in occupancy and hotel earnings; Reasons why rates will not rise for years to come; Difficulties caused by price-resistant consumers, the limp economy and corporate America's downsizing; How hotels make money; The emphasis on franchising; Deals that travelers are currently getting; Profits being made from golf resorts and time-sharing condos; Details. INSET: WHERE THE JAPANESE WERE HUMBLED.

Focuses on the contribution of the biggest manufacturing companies in the U.S. to environmental cleanup. Addition of an environmental category by Dow Chemical Co. to every employee's job appraisal form; Launch of Waste Reduction Always Pays program by Dow; Initiative of the Environmental Protection Agency to launch the Toxic Release Inventory, requiring all plants of some manufacturers to report the annual releases from their facilities into the air, ground, and water of 317 toxic chemicals. INSET: How the scorecards were done..

Suggests ways business travelers can get all the possible awards from frequent flier programs. Ins and outs of redeeming miles; Information found in frequent flier mail from an airline; Concentrating frequent-flier miles on a few airlines; Description of elite status; Expiring earned miles; Miles earned on the ground; Upgrade strategies; Sales and promotions; How to use frequent flier miles to benefit others; More.

Explains that while quality is still important, folks now expect to get it at the lowest possible price, so manufactures and retailers should expect bargain buying to last. Examples of consumers who have changed purchasing habits; Downshifting; Marketers/manufactures understanding intelligent customers; Definition of value; Economic realities; Private labels a preference; Increase in warehouse clubs, discount stores, factory outlets.

Offers advice from several frequent fliers on how to cultivate informed tastes in airlines. Strategies for avoiding luggage checking; Choosing mind control over sleeping pills; How to travel on airlines that upgrade you to first class; Flying coach in off hours; Thoughts about packing. INSET: THE VETS' AIR TRAVEL TIPS.

Reports that the continuing hotel glut is forcing even the fanciest inns to give in lower prices. How to get the best for less; Corporations using fewer travel agencies; Steps to insure companies will get the best rate; Why it pays to be a knowledgeable consumer; Great deals in cities around the world.

A decade ago, bell captain Sidney Hodge ``made a nice dollar,'' as he puts it, toting armloads of suitcases to and from elegant rooms at the Clinton Inn Hotel in [...]

Vice President J. Duncan Smith of Sinclair Broadcast Group Inc. and several colleagues are headed for meetings in Manhattan, relaxing in their plush, gray leather seats. Traffic crawls on the [...]

When H.J. Heinz Co. wanted to boost sales of a product it had been marketing since the 1870s, it turned to the group that was already consuming most of the […]

A regular at medical conferences, Dr. H. Jay Wisnicki, chairman of the ophthalmology department at Beth Israel Medical Center, travels blissfully light. Instead of packing weighty brochures, he simply downloads [...]

Before her afternoon conference session on efficiency began at the posh Fisher Island oceanfront resort near Miami this past May, Wall Street trader Mitra Roychowdhury popped into the hotel spa. [...]

Ceo domenico de Sole and Creative Director Tom Ford, the zealous duo that rescued Gucci Group from bankruptcy and fashion purgatory six years ago, are forging ahead with its new [...]

Says that a 1992 Roper survey found that despite all the other problems crying out for attention, Americans continue to support spending money to protect the environment, are even willing to divert money from other federal programs and use personal finances, but the fact is there isn't enough money to cure every environmental ailment. Discusses five US environmental problems and ranks them according to importance; Allotting scarce public resources.