MAKING GENERATIONAL MARKETING COME OF AGE.

Focuses on generational marketing, the marketing strategy which aims to reach consumers right where they live, demographically, socially and psychologically. How most companies are organized around a mass-marketing concept; The advantages and benefits of generational marketing; Age segmentation; The Depression cohort; The World War II cohort; The postwar cohort; The boomers I cohort; The boomers II cohort; The generation X cohort.