4,228 results on '"Halkla ilişkiler"'
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2. Halkla İlişkiler Aracı Olarak Belediyelerde Kültür Sanat Yönetimi: Bir Metropol Örneği
- Author
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Özgenur Reyhan Güler
- Subjects
halkla ilişkiler ,kültür ,sanat ,kültür politikası ,kültür yönetimi ,iletişim ,public relations ,culture ,art ,cultural policy ,cultural management ,communication ,Literature (General) ,PN1-6790 - Abstract
Yerel yönetimlerde halkla ilişkiler, halkın siyasete katılım taleplerinin artması ve sivil toplum örgütlerinin taleplerinin çeşitlenmesiyle 1980'lerden itibaren önem kazanmıştır. Halkla ilişkiler, yönetim ile halk arasındaki ilişkiyi geliştiren ve alınan kararların halk üzerindeki etkilerini değerlendiren bir iletişim sürecidir. Yerel yönetimler, özellikle metropollerde kültür kurumlarını koruma ve kültürel değişim taleplerini yönetme rolü üstlenmektedir. Halkla ilişkiler, kültürü biçimlendiren, anlamlar yükleyen ve toplumsal değerleri yansıtan bir disiplin olarak, kültür politikalarının oluşturulmasında aracılık etmektedir. Bu çalışma, halkla ilişkilerin kültür politikaları açısından rolünü ve bir metropol özelinde uygulanma durumunu incelemektedir. Yerel yönetimlerin kültür politikaları ile halkla ilişkiler stratejileri arasındaki ilişkiyi ele alarak, kültür ve sanat organizasyonlarının farklı izleyici kitleleriyle iletişim kurma stratejilerini değerlendirmektedir. Aynı zamanda, halkla ilişkilerin sosyal ve kültürel kalkınma için bir iletişim aracı olarak kullanılmasını incelemektedir. Çalışmada, İzmir Büyükşehir Belediyesi model alınarak, kültür ve iletişim departmanlarıyla yapılan yarı yapılandırılmış mülakatlar yoluyla halkla ilişkilerin kültür politikalarına aracılık etme stratejileri analiz edilmiştir. Sonuç olarak, kültür ve sanat alanında örgütsel ve uygulayıcı düzeydeki aktörlerin halkla ilişkiler araçlarını benimsemesi ve uygun stratejiler belirlemesi gerektiği vurgulanmıştır.
- Published
- 2024
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3. An Investigation of Universities' Public Relations and Corporate Twitter Use (Covid- 19 Process)
- Author
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Şefika Şule Erçetin and Deniz Görgülü
- Subjects
public relations ,corporate twitter ,university. ,halkla ilişkiler ,kurumsal twitter ,üniversite. ,Theory and practice of education ,LB5-3640 - Abstract
This study aimed to investigate the impact of corporate Twitter use on university public relations. The research employed a mixed design, using both quantitative and qualitative methods. The quantitative aspect utilized a cross-sectional survey model, while the qualitative part involved a case study design. The study included 1245 postgraduate students selected through stratified sampling. For the qualitative part, the sample consisted of one state and one foundation university from each region with the highest number of Twitter followers, identified using the purposive sampling method. The findings indicated that postgraduate students generally perceived university public relations to be at an acceptable level. Moreover, foundation university students held a more positive view of their institutions' public relations. Analyzing universities' corporate Twitter use revealed that Atatürk University had the highest number of posts. Furthermore, the analysis showed that universities mainly shared content to promote other public relations tools. The analysis also revealed a similar number of tweets from universities before and after the pandemic.
- Published
- 2024
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4. Halkla İlişkilerde Propaganda Kavramı Üzerine Yapılan Çalışmaların Vosviewer ile Bibliyometrik Bir Analizi.
- Author
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ÇIKMAZ, Esra
- Subjects
- *
PUBLIC opinion , *BIBLIOMETRICS , *PUBLIC relations , *SCIENCE databases , *WEB databases - Abstract
The public relations is a strategic communication process that aims to establish and maintain mutually beneficial relationships between organizations and their target audiences. The purpose of public relations is to increase trust, credibility, and understanding between the organization and its target audience, ultimately contributing to the success and sustainability of the organization. ropaganda is generally a communication strategy aimed at manipulating public opinion to advance a political or ideological agenda. Unlike public relations, propaganda generally tends to be one-sided and aims to persuade rather than engage in a dialogue. Public Relations and Propaganda are both communication strategies aimed at influencing public perception, but they differ significantly in their intentions, methods, and ethical considerations. Understanding the differences between these two concepts is crucial for individuals navigating the complex landscape of information and persuasion in the modern world. The purpose of this study is to systematically review the international literature on public relations through a literature search. A total of 3125 studies containing the concept of public relations in their titles, abstracts, or keywords were included for bibliometric analysis by searching the Web of Science database. The results indicate that the studies in the field of public relations have been increasing steadily every year from 2014 to 2022 in the international literature. In studies conducted in the field of public relations, the most frequently used keywords are propaganda, social media, ideology, misinformation, disinformation, and fake news. Additionally, the results show that the countries with the highest number of citations in the field of public relations are the United States, Russia, and China. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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5. PUBLIC RELATIONS CAMPAIGNS AND PREGNANT WOMEN'S VACCINATION ATTITUDES DURING THE COVID-19 PANDEMIC IN TÜRKİYE.
- Author
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ÖZTÜRK, Esra and KELOĞLU İŞLER, Esra İlkay
- Subjects
COVID-19 pandemic ,VACCINATION complications ,HEALTH attitudes ,PUBLIC opinion ,PUBLIC relations - Abstract
Copyright of Etkileşim: Academic Journal of Uskudar University Faculty of Communication is the property of Etkilesim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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6. HALKLA İLİŞKİLER PERSPEKTİFİNDEN KAMULARLA İLETİŞİM: BELEDİYELERİN ÇATIŞMA YÖNETİMİ VE İLETİŞİM BECERİLERİ.
- Author
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KUŞKU ÖZDEMİR, Emel and TOPSUMER, Fusun
- Abstract
Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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7. SOSYAL MEDYADA KRİZ YÖNETİMİ: KURUMSAL ÖZÜR DİLEME ÜZERİNE OLUMSUZ BİR OLAY İNCELEMESİ.
- Author
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EKMEKÇİ, Zeynep
- Abstract
Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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8. ÖRGÜTSEL BİR DAVRANIŞ OLARAK KURUMSAL SOSYAL SAVUNUCULUK: BİBLİYOMETRİK BİR ANALİZ.
- Author
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EKMEKÇİ, Zeynep and İLHAN, Gökhan
- Subjects
SOCIAL advocacy ,BIBLIOMETRICS ,TWO-dimensional bar codes ,NUMBER concept ,DATABASES ,PUBLIC relations - Abstract
Copyright of Journal of Administrative Sciences / Yonetim Bilimleri Dergisi is the property of Canakkale Onsekiz Mart Universitesi, Terzioglu Kampusu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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9. Kurumsal İletişimde Netnografinin Kullanımı.
- Author
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Özkoçak, Levent and Şahin, Seçkin
- Abstract
Copyright of Journal of Selcuk Communication / Selcuk Iletisim is the property of Journal of Selcuk Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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10. Türkiye’de Kurumsal İletişim Konusunda Yapılan Lisansüstü Tezlerin Bibliyometrik Analizi.
- Author
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Soydaş, Nurgül
- Subjects
- *
BIBLIOMETRICS , *CORPORATE communications , *CORPORATE public relations , *TELECOMMUNICATION , *QUALITATIVE research - Abstract
Corporate communication, which has expanded its sphere of influence with the developments in communication technologies, has begun to be studied with different fields and topics. The organization of corporate communication research, which is constantly increasing quantitatively, will be a guide for those interested in the subject. For this purpose, theses on "corporate communication" written between 2004 and 2024, covering the last 20 years, were examined by bibliometric analysis. An advanced search was made with keywords through YÖKTEZ and 89 theses that were suitable for the purpose and scope of the study were included in the evaluation after various filtering on the subject. Of these theses, 69 are master's theses and 20 are doctoral theses. It was seen that postgraduate theses on corporate communication were handled in different dimensions with many different disciplines, departments and keywords. Qualitative research method was mostly used in the studies. Marmara University made the highest quantitative contribution to the studies on the subject. Although there is a postgraduate program in the field of corporate communication at Ege University, the fact that only one study has been conducted is considered as an important finding. [ABSTRACT FROM AUTHOR]
- Published
- 2024
11. DİJİTAL EMEK BAĞLAMINDA SENDİKALAR.
- Author
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İNGEÇ, Ali Kerem
- Abstract
Copyright of HAK İŞ International Journal of Labor & Society is the property of HAK-IS International Joumal of Labour & Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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12. Halkla İlişkilerde Tüketici Aktivizminin Rolü: Şirketler için Yeni Bir Paradigma.
- Author
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SUMMAK, M. Erhan
- Abstract
Copyright of International Journal of Social Sciences (IJSS) / Uluslararasi Sosyal Bilimler Dergisi is the property of International Journal of Social Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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13. Halkla İlişkilerde Tanıma ve Tanıtım Çerçevesinde Kütüphanelerin Web Sitesi Üstüne Bir İnceleme.
- Author
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Şimşek, Gülsüm
- Abstract
Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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14. An Investigation of Universities' Public Relations and Corporate Twitter Use (Covid-19 Process).
- Author
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GÖRGÜLÜ, Deniz and ERÇETİN, Şefika Şule
- Subjects
CORPORATE public relations ,PUBLIC institutions ,GRADUATE students ,PUBLIC universities & colleges ,JUDGMENT sampling - Abstract
Copyright of Educational Academic Research is the property of Ataturk University Coordinatorship of Scientific Journals and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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15. TÜRKİYE’DE HALKLA İLİŞKİLER ALANINDA YAZILAN YÜKSEK LİSANS VE DOKTORA TEZLERİNİN ARAŞTIRMA YÖNTEMLERİNE GÖRE EĞİLİMLERİ: 2010-2022.
- Author
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ERDOĞAN, Mehmet Ferhat and BORAN, Tuğçe
- Abstract
Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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16. HALKLA İLİŞKİLER VE REKLAMCILIK PERSPEKTİFİNDEN YAPAY ZEKÂ ÇALIŞMALARI: ULUSAL ALAN YAZININ BİBLİYOMETRİK ANALİZİ.
- Author
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BOZTEPE TAŞKIRAN, Hatun and ÖNAY DOĞAN, Betül
- Abstract
Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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17. Hasta Değerlendirmeleri: Halkla İlişkiler Perspektifinden Nitel Bir Analiz.
- Author
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Demir, Hüseyin, Akar, Tuncay, and Doğan, Ayşegül
- Abstract
Copyright of Mersin University School of Medicine Lokman Hekim Journal of History of Medicine & Folk Medicine is the property of Mersin University School of Medicine and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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18. Kamu Diplomasisine Halkla İlişkiler ve Uluslararası İlişkiler Ekseninde Multidisipliner Bir Yaklaşım.
- Author
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Aktaş, Adil
- Subjects
PUBLIC diplomacy ,SOFT power (Social sciences) ,TREND setters ,INTERNATIONAL relations ,CIVIL society - Abstract
Copyright of Journal of Academic Value Studies is the property of Asos Egitim Bilisim Danismanlik and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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19. HALKLA İLİŞKİLERDE DEVLETİN VATANDAŞI TANIMA ÇALIŞMASI: AÇIK KAPI UYGULAMASI.
- Author
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ŞİMŞEK, Gülsüm
- Abstract
Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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20. Netnografinin Medyanın Ekonomi Politiği Bağlamında Kullanımı.
- Author
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ÖZKOÇAK, Levent
- Subjects
MASS media ,MASS media & politics ,SOCIAL classes ,RESEARCH personnel ,MARKET design & structure (Economics) - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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21. Siyasal Kimlik Olarak Milliyetçilik Söylemi: Devlet Bahçeli Örneği.
- Author
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Şahan, Süleyman
- Abstract
Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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22. Halkla İlişkiler Rollerinde Anahtar Bir Kavram Olarak Kurumsal Sosyal Savunuculuk
- Author
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Mustafa Akdağ and Zeynep Ekmekçi
- Subjects
halkla ilişkiler ,halkla i̇lişkiler rolleri ,stratejik halkla i̇lişkiler ,kurumsal sosyal savunuculuk ,halkla i̇lişkiler öğrencileri ,public relations ,public relations roles ,strategic public relations ,corporate social advocacy ,public relations students ,Social sciences (General) ,H1-99 - Abstract
Halkla ilişkilerin tarihsel süreç içerisinde çeşitli rol tanımlamaları olmuştur. İlk ortaya çıktığı dönemden itibaren hedef kitlenin beklentileri doğrultusunda kendini geliştiren, değiştiren halkla ilişkiler en mükemmel olma yolunda ilerleyerek çabalar göstermektedir. Bu çabalar, hedef kitleye nasıl daha fazla faydalı olabilirim sorusuna cevap aramaktadır. Bu alandaki çabaların geldiği aşama göz önüne aldığında günümüzdeki hedef kitle, saf ya da homojen bir yapı sergilememektedir. Bu hedef kitlenin aynı konularda farklı beklentiler içerisine girebileceği anlamına gelmektedir. Alanyazında henüz yeni tanımlanmaya çalışılan kurumsal sosyal savunuculuk kavramı, halkla ilişkiler için de yeni bir ilgi alanı olarak ortaya çıkmaktadır. Kavram, örgütlerin hedef kitlelerinin beklentileri doğrultusunda bazı konular üzerine aktivist bir yaklaşım belirlemelerini ifade etmektedir. Çalışma kapsamında halkla ilişkiler öğrencilerine göre bir örgütün kurumsal sosyal savunuculuk rolüne bakış açısı ve hangi konuların kurumsal sosyal savunuculuk bağlamında değerlendirilmesi gerektiği tespit edilmeye çalışılmıştır. Türkiye'de 399 halkla ilişkiler öğrencisi ile yapılan çalışmada, örgütlerin sosyal, siyasal ve ekonomik konularda savunuculuk yapması gerektiği görüşü ortaya çıkmaktadır. Ayrıca başta hak ve özgürlükler olmak üzere örgütlerin toplumu etkileyen pek çok konuda toplum yararına çalışması gerektiği dolayısıyla örgütlerin kurumsal sosyal savunuculuğunun halkla ilişkilerin bir parçası olduğu ve kilit bir rol oynaması gerektiği saptanmıştır.
- Published
- 2024
- Full Text
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23. Yapay Zekâ Uygulamalarının Halkla İlişkilerde İdeal Kullanımına Yönelik Bir Analiz
- Author
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Burak Çeber and Emel Karayel Bilbil
- Subjects
yapay zekâ ,dijitalleşme ,halkla ilişkiler ,insan ve makine etkileşimi ,meta zekâ ,Communication. Mass media ,P87-96 - Abstract
Yapay zekâ alanında yapılan ilk çalışmalar insan zekâsını taklit edebilecek makineler yaratma fikri üzerine temellendirilmiştir. Günümüzde çalışmaların yönü insan zekâsını taklit edebilen makinelerin kişi, kurum, marka veya devletler üzerinde yaratmış olduğu değişim ve bu değişimin yol açtığı dönüşüm üzerine çevrilmektedir. Zira artık yapay zekâ disiplinler arası bir çalışma alanı olarak kabul görmekte ve hemen hemen her sektörde iş ve iletişim süreçlerini şekillendirerek etkisini göstermektedir. Bu çalışmada yapay zekâ uygulamalarının halkla ilişkilerde kullanımı üzerinde durulmuş; kurum ve ajanslarda yapay zekâ uygulamalarından hangi görevlerde ve hangi amaçlar için yararlanıldığı, yapay zekâ destekli uygulamalardan alınan dokümanlar üzerinden ortaya konulmaya çalışılmıştır. Çalışma, yapay zekânın halkla ilişkilerde ideal kullanımına katkıda bulunma çabasıyla ‘insan ile makine’ veya ‘uygulayıcı ile yapay zekâ’ arasında kurulacak olan ‘iş birliğine’ ve bu iş birliğinden doğan ‘meta zekâya’ yönelik bir çerçeve çizmeyi amaçlamaktadır. Çalışmada yapay zekâ uygulamalarının başta sosyal medya izleme ve dinleme, trend takibi, paydaş analizi olmak üzere pek çok halkla ilişkiler sürecinde kullanıldığı görülmekle birlikte bu kullanımın, tek başına yeterli olmadığı ve ancak bir uygulayıcı tarafından desteklendiğinde (yorumlandığında) anlamlı hale gelebileceği sonucuna ulaşılmıştır.
- Published
- 2024
- Full Text
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24. An Innovative Communication Paradigm for the Future of Public Relations: Artificial Intelligence
- Author
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Ümmü Özlem Çerçi
- Subjects
yapay zekâ ,halkla i̇lişkiler ,i̇letişim ,yenilikçi stratejiler ,paradigma ,artificial intelligence ,public relations ,communication ,innovative strategies ,paradigm ,Communication. Mass media ,P87-96 - Abstract
This article examines the role of artificial intelligence, an innovative communication paradigm for the future of public relations. Artificial intelligence stands out as a factor that leads to significant changes and transformations in the communications industry. This article extensively examines how artificial intelligence, utilized to optimize information processing, data analysis, and decision-making processes, can have a transformative impact within the field of public relations. The article focuses on how artificial intelligence changes and improves public relations practices in areas such as media monitoring, crisis management, reputation management, customer relationship management and content production. It also focuses on the potential of AI to help develop better targeting and communication strategies, with particular emphasis on its data analysis and predictive capabilities. This article provides a comprehensive evaluation that will help public relations professionals, businesses and communications industry stakeholders understand the potential of artificial intelligence technology. It also addresses future communications trends and current and potential questions regarding the ethical dimension of artificial intelligence, offering guidance on how public relations can be integrated with this innovative technology.
- Published
- 2024
- Full Text
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25. “Dijital Halkla İlişkiler” ve “Çevrimiçi Halkla İlişkiler” Kavramları Üzerine Bibliyometrik Bir Analiz.
- Author
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KARAKUŞ, Melis
- Abstract
Digital public relations or online public relations, which is an approach that reshapes public relations thanks to the wide communication opportunities offered by the internet, expands the understanding of communication by combining traditional public relations principles with digital media and technology. Digital public relations refers to a communication strategy that aims to interact and communicate with target audiences using online communication tools such as digital platforms, social media, websites, blogs, and e-mail. The main goal of the study is to examine the research on the concepts of digital public relations and online public relations and to present the evolution of these concepts over time and a summary of their studies. For this purpose, a bibliometric analysis of research on the concepts of digital public relations and online public relations, which are very important and relatively new in the field of communication, was conducted. This analysis includes an effort to understand the trends, interests, and research gaps of studies in the field of digital public relations and online public relations. In this context, 28 research articles that emerged by scanning the keywords "digital public relations and "online public relations" in the Web of Science database were evaluated with the bibliometric method. Some of the important results of the research are that there are a limited number of studies on digital public relations and online public relations and that the studies are concentrated in the field of communication (n = 21). [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
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26. KRİZ DÖNEMLERİNDE İMAJ YÖNETİMİ: HALKLA İLİŞKİLER UYGULAMA SÜRECİ ÇERÇEVESİNDE BİR YOL HARİTASI ÖNERİSİ.
- Author
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SOY, Samed and SANDIKCI, Yılmaz Türker
- Abstract
The presence of organizations within the psyche of target audiences, whether voluntary or involuntary, brings forth the prominent concepts of image and image management. The process of image and image management is determined by the direction of communication established with the external environment. Specifically, the image and image management process can emerge not only within the realm of strategic planning during normal periods but also as a requisite communication strategy during extraordinary times. Organizations, constantly engaged in communication and interaction with their external environment, may be adversely affected in certain instances, potentially even experiencing events and phenomena bordering on crises. Consequently, to mitigate the destructive effects of crises that alter the structure of communication, or to diminish their impact, organizations resort to various communication policies under the umbrella of public relations. Especially during crisis periods, the planning and implementation of image management occur within the framework of strategic communication in the realm of public relations practice. Departing from this context, this study aims to fill a gap in the literature and practice by presenting a systematic and distinctive approach to managing image during crisis periods within the framework of public relations practice. In line with this objective, this review-based study explores the concepts of crisis communication and image management, delineating a roadmap for managing image from theory to practice during pre-crisis, crisis, and post-crisis phases within the framework of public relations practice. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
27. SOSYAL MEDYA ARACILI KURUMSAL SOSYAL SORUMLULUK İLETİŞİMİNİN DEPREM AFETİ BAĞLAMINDA ANALİZİ: FORTUNE 500 TÜRKİYE LİSTESİNDE YER ALAN KURUMLARIN FAALİYETLERİ ÜZERİNE BİR İNCELEME.
- Author
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Taşkıran, Hatun Boztepe
- Abstract
Copyright of Journal of Media & Communication Research / Uluslararası Medya ve Iletişim Araştırmaları Hakemli Dergisi is the property of Journal of Media & Communication Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
28. YAPAY ZEKÂ UYGULAMALARININ HALKLA İLİŞKİLERDE İDEAL KULLANIMINA YÖNELİK BİR ANALİZ.
- Author
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ÇEBER, Burak and BİLBİL, Emel KARAYEL
- Abstract
Copyright of Etkileşim: Academic Journal of Uskudar University Faculty of Communication is the property of Etkilesim and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
29. Halkla İlişkiler Rollerinde Anahtar Bir Kavram Olarak Kurumsal Sosyal Savunuculuk.
- Author
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EKMEKÇİ, Zeynep and AKDAĞ, Mustafa
- Abstract
Copyright of Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi is the property of Journal of Selcuk University Social Sciences Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
30. DİJİTAL İLETİŞİM VE AKTİVİZM: İRAN’DA BAŞÖRTÜSÜNE YÖNELİK EYLEMLER VE BEYAZ ÇARŞAMBA ÖRNEKLERİ.
- Author
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GÜRE, Bora
- Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
31. İLETİŞİM VE HALKLA İLİŞKİLER AMAÇLI AFİŞ TASARIMLARI: FİLM AFİŞLERİ ÜZERİNE GÖSTERGEBİLİMSEL ANALİZ.
- Author
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TOS, Onur
- Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
32. Halkla İlişkiler Uygulaması Olarak Medya ile İlişkiler: Konya Basını Örneği.
- Author
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BÜYÜKEKEN, İbrahim and TARHAN, Ahmet
- Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
33. KRİZ İLETİŞİMİ BAĞLAMINDA ŞİRKETLERİN SOSYAL MEDYA PAYLAŞIMLARI: 6 ŞUBAT DEPREMİ ÖZELİNDE BİR İÇERİK ANALİZİ.
- Author
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ATKAN, Burak and ÇEVİK ERGİN, Tuba
- Abstract
Copyright of International Journal of Public Relations & Advertising Studies / Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi is the property of International Journal of Public Relations & Advertising Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
34. Suyun Karşısı: Gazetecilikten Halkla İlişkiler Uzmanlığına Geçiş Üzerine Nitel Bir Araştırma.
- Author
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ALTAR, Oya
- Abstract
Copyright of Culture & Communication / Kültür ve İletişim is the property of Imge Publishing House and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
35. Türkiye’de DergiPark Sistemindeki Yapay Zekâ ve Kriz Konulu Akademik Çalışmalar Üzerine Bir Değerlendirme
- Author
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Ömer Faruk Özgür
- Subjects
artificial intelligence ,crisis ,crisis communication ,crisis management ,public relations ,yapay zekâ ,kriz ,kriz i̇letişimi ,kriz yönetimi ,halkla i̇lişkiler ,Electronic computers. Computer science ,QA75.5-76.95 ,Technology (General) ,T1-995 ,Communication. Mass media ,P87-96 - Abstract
Krizler işletmelerin varlığını tehdit eden ve işletmelerin itibarını olumsuz etkileyen olaylardır. İşletmelerin krizlere karşı hazırlıklı olmaları krizlerin öncesinde kriz planı yapmaları, krizle karşılaştıkları anda ise krizleri yönetmeleri işletmeler için hayati öneme sahiptir. Krizlerin yönetilmesi işletme disiplininin olduğu kadar halkla ilişkiler disiplininin de çalışma sahasına girmektedir. Krizlerin yönetilmesinde halkla ilişkiler açısından önemli faaliyetlerden biri de kriz iletişimidir. İnternet teknolojilerinde yaşanan gelişmelerle beraber yapay zekâ teknolojileri ve uygulamaları sayesinde kriz süreçlerinin yönetiminde insanların yanı sıra makinelerin de önemi artmıştır. Bu çalışmada kriz ile yapay zekâ konusunu beraber ele alan makalelere bakılarak bu konudaki literatürün hangi konular çerçevesinde ele alındığı ve makalelerde hangi sonuçlara varıldığını analiz etmek hedeflenmiştir. Bunun için DergiPark Sistemi üzerindeki yapay zekâ ile alakalı 1648 makalenin içinden iletişim bilimleri ile alakalı olanlar filtrelenmiş olup bu makalelerin içinde de yapay zekâ ve kriz konulu 12 makale bibliyometrik analiz yöntemiyle analiz edilmiştir. Yapılan analizler neticesinde Türkiye’de yapay zekâ ve kriz konulu makalelerin konuları bağlamında yurtdışı literatür ile paralellik arz ettiği görülmüştür. Yapılan çalışmaların daha çok Covid 19 Pandemisi ve afet yönetimi konuları bağlamında ele alındığı tespit edilmiştir. Çalışmaların büyük bölümünde yapay zekâ teknolojilerinin krizlerin yönetiminde ve iletişiminde insanların yardımcısı olabileceği kanaatine varıldığı vurgulanmıştır.
- Published
- 2024
- Full Text
- View/download PDF
36. AFET YÖNETİMİNDE KRİZ İLETİŞİMİ: AFET VE ACİL DURUM YÖNETİM BAŞKANLIĞI (AFAD) TARAFINDAN 2023 KAHRAMANMARAŞ DEPREMLERİNDE YAYINLANAN BASIN BÜLTENLERİNİN ANALİZİ.
- Author
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YILDIRIM, Ali
- Abstract
Crisis communication in disasters is an important tool for establishing relationships with the parties affected by the crisis, fostering a healthy relationship with the affected target audience, and mitigating the effects of the crisis. Accurate, regular, and continuous information dissemination is a crucial element of crisis communication. There are fundamental tools available to facilitate communication during crises. One such tool is the press release, used to inform the people. Press releases are shared directly with the media and made available to all other stakeholders through relevant digital channels. The purpose of this article is to investigate how the Disaster and Emergency Management Authority (AFAD) attempted to manage the crisis through the press releases published on its website during the earthquake in Kahramanmaraş on February 6, 2023. The study includes a total of 41 press releases published on AFAD's website between February 6 and February 24, 2023. Content analysis technique using the Maxqda 2020 program was employed to analyse the press releases as part of qualitative research methods. The findings indicate that AFAD initiated earthquake information dissemination through its website from the moment the earthquake occurred. AFAD was found to use press releases within the framework of "official updates" and "public statements." The conclusion drawn is that AFAD established statistical and coordination-based communication throughout the disaster using press releases. Another finding is the absence of fundamental communication content within the framework of crisis communication, such as taking responsibility, goodwill gestures, and expressing good wishes. arasındaki araştırmalar sınırlılığında literatür analizi uygulanmıştır. Sosyal değişim sürecindeki otantik liderin, kişiliğinin ve ahlaki anlayışının, personelin algıladığı örgütsel desteğe ve performansına etkisini göstermek araştırmanın önemini oluşturmaktadır. Araştırmanın bulgularında personelin algıladığı örgütsel destek düzeyi ile otantik liderin davranışı arasında olumlu ve doğru orantılı bir ilişki olduğunu, bu oran ölçüsünde personel, otantik liderinin ahlaki inançlarına ve öz değerlerine güvendiğini, davranış ve inancıyla yönetilmeyi kabul ettiği tespit edilmiştir. Araştırmanın son kısmında çalışmanın neticesine ve gelecekteki çalışmalar için önerilere yer verilmektedir. [ABSTRACT FROM AUTHOR]
- Published
- 2024
37. INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.
- Author
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ÖZGÜR, Ömer Faruk
- Abstract
Copyright of Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of Omer Halisdemir University, Faculty of Economics & Admistrative Sciene and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
38. STRATEJİK HALKLA İLİŞKİLER ve SİVİL TOPLUM: İŞÇİ ÖRGÜTLERİNİN KURUMSAL WEB SAYFALARI ÜZERİNE BİR İNCELEME.
- Author
-
ŞİMŞEK, İdris
- Abstract
Copyright of HAK İŞ International Journal of Labor & Society is the property of HAK-IS International Joumal of Labour & Society and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
39. ÜNİVERSİTE ÖĞRENCİLERİNİN KURUMSAL İMAJ ALGILARI: ATATÜRK ÜNİVERSİTESİ ÖRNEĞİ.
- Author
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AYDIN, Kadir and İLHAN, Gökhan
- Abstract
Copyright of Turkish Online Journal of Design, Art & Communication is the property of Turkish Online Journal of Design, Art & Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
40. Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey.
- Author
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Kılıç, Hilal, Abdoul-Azize, Hamidou Taffa, and Türker, Onur
- Subjects
- *
PUBLIC opinion , *BRAND image , *CUSTOMER loyalty , *CONSUMER psychology , *PUBLIC relations , *CUSTOMER relations - Abstract
This study investigates the effect of customer value, public relations perception and brand image on customer loyalty towards GSM operators in Turkey. Primary data were collected through an online survey from 360 participants. Pearson correlation test and regression analysis were conducted to test the study hypotheses. The findings of the study showed the existence of a strong relationship between public relations and brand image, a moderate relationship between public relations and customer value, and brand image and customers value. Moreover, the findings showed that brand image is the most significant factor affecting customer loyalty, followed by customer value and public relations perception respectively. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
41. Bir Halkla İlişkiler Faaliyeti Olarak Resimde Galeri Tasvirleri.
- Author
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YABAN, Nesli Tuğban
- Abstract
Copyright of Sanat ve Tasarim Dergisi is the property of Ankara Haci Bayram Veli University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
42. Halkla İlişkiler ve Stratejik Sessizlik: Kurumsal Niyetler Üzerine Nitel Bir Analiz
- Author
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Ebru Akçay
- Subjects
sessizlik ,stratejik sessizlik ,kurumsal sessizlik ,halkla i̇lişkiler ,reaktif halkla i̇lişkiler stratejileri. ,silence ,strategic silence ,organizational silence ,public relations ,reactive public relations strategies. ,Social sciences (General) ,H1-99 - Abstract
Bir halkla ilişkiler stratejisi olarak sessizlik, halkla ilişkilerin görmezden geldiği konuların başında gelmektedir. Kriz iletişiminde kurumların ve markaların sessizlik stratejilerinden ziyade ne söylediklerine odaklanması, bu suskunluğun en açık örneği konumundadır. Ne var ki, mükemmel halkla ilişkilerin şeffaflık ve dürüstlük gibi normatif değerlerinin karşıtı olarak konumlandıran sessizlik, halkla ilişkiler pratiğinin temelinde yer almaktadır. Kamuların beklentileri olduğu halde sessizliğin kasıtlı ve bilinçli olarak tercih edilmesi anlamına gelen “stratejik sessizlik” kavramı; toplumsal, çevresel ve politik sorunların yaşandığı toplumsal infial dönemlerinde daha kritik hale gelmektedir. Afet dönemlerinde sessiz kalan markalara yönelik kamuoyu baskısı, markaların ve kurumların sessizliklerini bozmalarına yol açmaktadır. Çalışma, 6 Şubat 2023’te meydana gelen depremin ilk üç günü sessiz kalan dokuz markanın, kamuoyu tepkilerinin ardından sessizliklerini nasıl açıkladıklarını ve sessizliklerini ne şekilde çerçevelediklerini araştırmayı amaçlamaktadır. Bu amaç doğrultusunda, çalışmada söz konusu dokuz markanın Twitter’da 9 Şubat 2023 tarihinde yaptıkları kamuoyu açıklamaları bir halkla ilişkiler faaliyeti olarak ele alınmış ve açıklamaların tematik analizi gerçekleştirilmiştir. Tematik analizde, sessizliğin işlevleri olarak tanımlanan “bağlantı”, “etkileme”, “ifşa”, “yargılama” ve “harekete geçme” işlevleri analiz kategorileri olarak kullanılmıştır. Analiz sonucunda; sessizliklerini duyarsızlık ve duygusuzluk ile ilişkilendiren kamu kategorilerinin tepkilerine karşılık, markaların sessizliklerini etik değerlerle ilişkilendirdikleri yani sessizliklerini “törensel sessizlik” olarak işaretledikleri ortaya konmuştur.
- Published
- 2023
- Full Text
- View/download PDF
43. Diyalojik İletişim İlkeleri Bağlamında Bir Halkla İlişkiler Aracı Olarak Sosyal Medya Kullanımı: Twitter Örneği
- Author
-
Büşra Akduman and Hasret Aktaş
- Subjects
diyalojik i̇lkeler ,diyalojik i̇letişim ,twitter ,sosyal medya ,halkla i̇lişkiler ,Social sciences (General) ,H1-99 - Abstract
Günümüzde teknolojinin gelişmesi ve yeni medya araçlarının ortaya çıkması ile kurumların, kamularıyla iletişim kurma şekillerinde değişiklikler meydana gelmiştir. Dijital etkileşimi etkin kılan yeni medya araçları, geleneksel medyadan farklı olarak, çift yönlü iletişime imkân tanıyan bir ortam sunmaktadır. Sosyal medya uygulamaları gibi teknolojik yenilikler, kurumların kamularıyla diyalojik iletişim kurabilmeleri açısından önemli avantajlar sunmaktadır. Bu araştırmanın konusunu (2020) Fortune 500 Türkiye listesindeki ilk 100 kurumun, kamularıyla diyalojik iletişim kurma konusunda Twitter’ı ne ölçüde kullandığı oluşturmaktadır. Yapılan incelemeler sonucunda ilk 100 kurumdan 77 kurumun Twitter hesabının olduğu ve 63 kurumun profillerinde tweet mesajları paylaştığı ortaya çıkmıştır. Bu kurumların Twitter hesapları, diyalojik ilkeler ölçeği ile bilginin kullanışlılığı, ziyaretçilerin korunması, tekrar ziyaretlerin oluşturulması ve diyalojik döngüler başlıkları altında incelenerek güncel bir durum analizinin ortaya çıkarılması amaçlanmıştır. Yapılan analiz sonucunda, kurumların profillerinde en çok bilginin kullanışlılığı ilkesine yer verdikleri; diğer taraftan tweetlerde ise, medya ve kamu kurumları için bilginin kullanışlılığı ilkesine en az düzeyde yer verdikleri sonucuna ulaşılmıştır. Kurumların kamularıyla diyalojik iletişim kurma, bunu sürdürme konusunda önemli adımlar attığı fakat yeterli düzeyde olmadığı söylenebilir.
- Published
- 2023
- Full Text
- View/download PDF
44. Halkla İlişkilerin bir alt bilim dalı olarak Kişilerarası İletişim alanının beslendiği kaynaklara yönelik bir atıf analizi.
- Author
-
TÜZÜN, Sümeyra and ÜNAL, Celil
- Abstract
Copyright of RumeliDE Journal of Language & Literature Research / RumeliDE Dil ve Edebiyat Araştırmaları Dergisi is the property of RumeliDE Uluslararasi Hakemli Dil & Edebiyat Arastirmalari Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
45. HALKLA İLİŞKİLER EĞİTİMİNDE DİJİTALLEŞME EĞİLİMLERİ: MÜFREDAT ÜZERİNE BİR İÇERİK ANALİZİ.
- Author
-
POLAT, Hıdır
- Subjects
CONTENT analysis ,PUBLIC relations ,DIGITAL technology ,CURRICULUM - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
46. HALKLA İLİŞKİLER ALANINDAKİ MESLEKİ BEKLENTİLER: İŞ İLANLARI ÜZERİNDEN BİR ANALİZ.
- Author
-
ÜNAL, Celil
- Subjects
PUBLIC relations - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
47. KURUMSAL GÜVEN ve ÇALIŞAN İLİŞKİSİNDE KURUM İÇİ İLETİŞİMİN ROLÜ.
- Author
-
BALTA PELTEKOĞLU, Filiz and AYAN, Nazan
- Subjects
TRUST ,PUBLIC relations - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
48. ATATÜRK HAVALİMANI SALDIRISINDA KADIN HAVACILAR GÖZÜYLE KRİZ YÖNETİMİ.
- Author
-
Uncular, Muhittin Hasan and Kaya, Levent
- Subjects
CRISIS management ,PUBLIC relations - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
49. STRATEJİK İLETİŞİM YÖNETİMİ KAPSAMINDA KAMU KURUMLARININ STRATEJİK PLANLARINDA İLETİŞİM VE HALKLA İLİŞKİLER: BAKANLIKLAR ÜZERİNE BİR İNCELEME.
- Author
-
Yıldırım, Ali
- Subjects
STRATEGIC communication ,PUBLIC relations ,STRATEGIC planning - Abstract
Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
50. Davies'in Reklam Çekiciliği Tipolojisi Bağlamında Kamu Spotlarında Duygusal Çekicilik Kullanımı.
- Author
-
Çubuk, Aytaç and Aydınlıoğlu, Ömer
- Abstract
Copyright of Turkish Studies - Economics, Finance, Politics is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
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