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The message that a diverse workforce is desirable, creatively effective and fit for the future appears to be hitting home in at least some parts of adland. To find out [...]

Byline: Gemma Charles Amazing ladies please meet,' read the breezy subject heading of the email introducing Nana Bempah, co-founder of Pocc (People of Culture ' Collective), to Campaign. The sender, [...]

Byline: Gemma Charles When the young Trevor Robinson went for a meeting with his careers officer at school, he wasn't entirely sure what he wanted to do. But he did [...]

Byline: Gemma Charles M&C Saatchi plc took a £6.4m hit to its financial performance due to 'instances of misapplication of accounting polices', which were discovered as part of an internal [...]

This week, movie-goers can watch the reincarnation of Barclaycard's ricard latham as johnny english. could the spoof spy character, who scores high in a marketing week popularity survey, along with […]

Whoever said imitation is the sincerest form of flattery can't have been a brand owner: they lose nearly [pounds sterling]10m a year to retailers' copycats. And those, like Walkers, seeking […]

Consumers don't understand ethical labelling and care little about how their groceries reach the shop-that seems to be the message of a new survey of British consumers. So are we […]

There was a time when being cool was the preserve of youth. Today things have changed and in an effort to tap into this trendy concept, brands are turning to […]

In Foods claming to have health beauty and benefits have come under increasing scrutiny from legal authorities and many have flopped disastrously because consumers have been unconvinced. With this in […]

Fresh eyes and fresh thinking are just what a company needs when its marketing has gone stale, or so the received wisdom goes - hence the rise of 'interims', the […]

Charities need all the donations they can get and associations with big brands can guarantee income and raise profiles. But such links are misleading consumers by seemingly endorsing a product […]

Yorkie and Mars have both embarked on marketing campaigns based on gender. Although it may be harmless fun limiting your target market by up to half is not a decision […]

Should we stay or should we go? It's the question that's dividing the nation - but not, it would appear, adland. Voices from the vocal majority tell Gemma Charles why [...]

Marketing's comprehensive digest of the most significant industry news from the past seven days. - MPs question alcohol advertising Marketing and drinks trade bodies reacted angrily after MPs on the [...]

Marketing's comprehensive digest of the most significant industry news from the past seven days. - Unilever's sustainability push Unilever has confirmed it will launch a corporate brand campaign to showcase [...]

The lager will be aimed at both sexes as it aims to become a global brand, writes Gemma Charles. Carlsberg's flagship brand has made its name through blokey marketing and [...]

The advertiser body's annual conference reflected the increasing importance of online, with the debate on social-media ROI topping the agenda, writes Gemma Charles. This year's ISBA conference shone a light [...]

The Diageo cream-liqueur brand faces a fight to retain consumer interest, writes Gemma Charles. Baileys, the Irish whiskey cream-liqueur brand, has certainly tasted sweeter times. Earlier this month, Diageo's figures [...]

A study into the attitudes of this consumer group has produced findings that m ay prove critical to brands, writes Gemma Charles. Leading left-wing commentators, voluntary sector chiefs and Labour [...]

This year's survey may be the last, but should marketers be worried, asks Gemma Charles. People in the 26m households across England and Wales will soon give the government a [...]

The prime minister is battling to convince voters of his pet project's merits, writes Gemma Charles. Prime Minister David Cameron's attempt to relaunch his 'Big Society' is timely. The idea [...]

Will the government's latest guidance on green marketing clarify or confuse, asks Gemma Charles. Green is out, while catchy marketing phrases such as 'reduced water consumption' are in. This clarification [...]

Peter Gutierrez, managing director of Jose Cuervo International, is taking on tequila's negative connotations. Interview by Gemma Charles. As the managing director of Jose Cuervo International, Peter Gutierrez has been [...]

Andy Wood, chief executive of Adnams, is pursuing a green agenda in tandem with his drive for expansion. Interview by Gemma Charles. There may be heavy grey clouds over Southwold [...]

Plans to publish details of vetoed government campaigns raise many issues, writes Gemma Charles. The plan to release details of ad campaigns vetoed by the Cabinet Office could be seen [...]

Producers seem determined to carve out a niche for lower-alcohol brands, writes Gemma Charles. When is a wine not a wine? This is the question bedevilling the growing lower-alcohol wine [...]

Brands are gaining a premium gloss by promoting their eco-friendliness, writes Gemma Charles. Marketers are beginning to recognise that green credentials can be used to meet business objectives beyond simply [...]

The DoH review of health marketing could have a big impact on its activities, writes Gemma Charles. Persuading the nation to lose weight, stop smoking and practise safe sex is [...]

Organic food producers must band together to promote a strong message, writes Gemma Charles. Once the darling of shoppers and supermarkets, organic food companies have been having a miserable time [...]

Alan Gilmour, marketing director at the Identity and Passport Service, is relishing what seems a thankless task. Interview by Gemma Charles. Alan Gilmour, director of insight and marketing at the [...]

The MPs' expenses scandal has further alienated a disillusioned electorate, writes Gemma Charles. Public disaffection with the political process has transformed into outright rage in recent weeks following the scandal [...]

Paul Nevett and Matt Close, marketing directors at Unilever, are finding rewards in its streamlining strategy. Interview by Gemma Charles. Paul Nevett, Unilever's marketing director of food and ice cream, [...]

Jon Goldstone, Hovis marketing director at Premier Foods, is on a mission to take Warburtons' market lead. Interview by Gemma Charles. It's 12 months since Hovis marketing director Jon Goldstone [...]

Anna-Maren Ashford, the Tories' head of brand communications, has played a key role in the party's comeback. Interview by Gemma Charles. When David Cameron became leader of the Conservative Party [...]

The Nestle brand has reversed a sales decline by focusing on fewer variants, writes Gemma Charles. Remember Kit Kat Kubes or its 'low-carb' variant, no doubt inspired by the popularity [...]

Consumers are compelling firms to offer information on everything they do, writes Gemma Charles. The days of brands adopting secretive working practices could be numbered - companies that have previously [...]

Ben Pearman UK marketing director, Birds Eye, is determined to get peas back on the nation's dinner plates. Interview by Gemma Charles. When Ben Pearman was growing up, his post-war [...]

The over-ice cider brand has become a victim of its own success as imitators steal its share, writes Gemma Charles. Magners, the pioneer of the over-ice cider category, is being [...]

Complaints over companies' environmental claims have spurred the ASA to take action, writes Gemma Charles. As brands have become embroiled in a ferocious battle to demonstrate their green credentials, complaints [...]

Will Gordon Brown be good for advertisers? Gemma Charles reports from the annual Labour Party conference. Last week's Labour Party conference gave the marketing industry the opportunity to take the [...]

Once at the vanguard of the snacks market, the crisp brand has slumped to virtual anonymity, writes Gemma Charles. Golden Wonder, once the dominant crisp brand in the UK and [...]

Summer is nigh, and with it will come a host of festivals backed by big brand partners. Gemma Charles reports. Over the occasionally cold, and often wet, British summer, the [...]

Dell's hiring of Mother is one strand of its founder's strategy to fix the struggling company, writes Gemma Charles. Beleaguered computer giant Dell is set to turn up the marketing [...]

The food industry has condemned the FSA's nutrient-profiling system as intrinsically flawed, writes Gemma Charles. Last week's publication of Ofcom's restrictions on TV advertising of foods high in fat, salt [...]

The days of TV companies sitting back and waiting for brands to spend their multimillion-pound marketing budgets on the medium are over. Gemma Charles reports. Throughout the 90s, media channels [...]

This family-run furniture brand plans to beat its retail rivals with timeless, high-quality pieces, writes Gemma Charles. Halo's headquarters, in a former engineering mill just outside Manchester, offers an appropriate [...]

The number of golf courses has rocketed in recent years, and Centrica's launch of Golf England is a vote of confidence in the sport. But there's plenty to do to […]