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News Analysis: Greenwash brands risk reputation
- Source :
- Marketing. October 10, 2007, 17
- Publication Year :
- 2007
-
Abstract
- Complaints over companies' environmental claims have spurred the ASA to take action, writes Gemma Charles. As brands have become embroiled in a ferocious battle to demonstrate their green credentials, complaints [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.169682567