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Wines face test of strength

Authors :
Charles, Gemma
Source :
Marketing. September 8, 2010, 13
Publication Year :
2010

Abstract

Producers seem determined to carve out a niche for lower-alcohol brands, writes Gemma Charles. When is a wine not a wine? This is the question bedevilling the growing lower-alcohol wine [...]

Subjects

Subjects :
United Kingdom. Food Standards Agency -- Management
Alcoholic beverage industry -- Labeling -- Standards
Wine -- Marketing -- Labeling
Company marketing practices
Company business management
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.236607331

Tools

Authors Abstract Subjects Details