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After playing an aggressive, self-obsessed wannabe badass for 16 seasons, Rob McElhenney's character in It's Always Sunny in Philadelphia has one signature line that best describes what the actor is [...]

AMY REINHARD'S FIRST year as Netflix's ad sales president has 'definitely been a whirlwind,' in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure [...]

When Nielsen, long viewed as the standard for measurement, lost its third-party accreditation status through the Media Rating Council in 2021, the TV industry--already reeling from the pandemic--was thrown into [...]

Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically [...]

Digital video will pass linear in ad spend in 2024, according to the Interactive Advertising Bureau. And with this new age of TV comes new strategies for reaching consumers. 'Digital [...]

The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and [...]

Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would [...]

It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But ahead of this year's week of presentations, which kick off [...]

BY BILL BRADLEY AND MOLLIE CAHILLANE YEAR 1999 FOUNDED KEY Long-established partnerships across the PARTNERSHIPS largest media players on the buy-side and sell-side, including 85 of the top 100 US [...]

I just wanted to say how truly beautiful the February issue was--the collages, the poetry, the photographs, the layout and design, and of course the articles. It was a pleasure [...]

Linear television may be struggling as a whole, but the Big Game remains a big draw for advertisers. Inventory for Super Bowl 58 on CBS is 'virtually sold out,' according [...]

The effects of Kansas City Chiefs tight end Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... swift. And advertisers are ready for it. Fox's Chiefs [...]

When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD [...]

Their parent companies have been prioritizing streaming--and ad dollars further shifted from linear to digital in this year's upfront--but the broadcast networks are still seeing some momentum heading into the [...]

The ADWEEK 50 recognizes executives in advertising, marketing, technology, and media for their contributions to their companies and the industry. This year's list expanded to 60 individuals, including leaders like Abi Evans, Chris Bellinger, and Codie Elaine Oliver, who have been lauded for their innovative work. Executives such as Bruce Gersh, Stacy Poritzky, and Chris Boothe emphasize teamwork, continuous learning, and successful leadership in their respective fields. Additionally, individuals like Regan Przybyl, Ana Bermudez, and Oshiya Savur bring creativity, cultural relevance, and global perspectives to their marketing strategies, driving success in their industries. [Extracted from the article]

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 [...]

When it comes to DEI pledges from advertisers and media companies, talk is cheap. There's a big difference between making upfront equity promises and actually putting forth the eight- or [...]

Envision a room full of sweaty dudes doing yoga by candlelight. Or spinning underwater. Or breaking up their HIIT sessions with watercolor painting, like Bob Ross if he were a [...]

Nine months after it was first announced, Disney+'s ad-supported offering made its debut on Dec. 8, bringing on more than 100 partners 'across every major holding company' and 'every single [...]

This article highlights the achievements and contributions of several influential women and nonbinary individuals in the sports industry. It recognizes athletes such as Caitlin Clark and A'ja Wilson, as well as executives like Carrie Palin. These individuals have made significant impacts in their respective fields and have helped transform the sports landscape. The article also mentions other notable figures such as Katie Ledecky, Michelle Wie West, Gina Waldhorn, Zarah Al-Kudcy, Colie Edison, Sabrina Ionescu, Gemma Owen, Candace Parker, and Amy Azzi, who have all made notable contributions to their respective areas of expertise. [Extracted from the article]

WHEN SHE ARRIVED at Hallmark Media (then called Crown Family Media Networks) in July 2020, it would have been easy for Wonya Lucas to simply maintain the status quo when [...]

Netflix hasn't publicly announced a rollout date for its ad-supported tier, but it's been quietly telling buyers to prepare for a Nov. 1 debut, which means marketers are feeling the [...]

THOUGH MEDIA COMPANIES SAW RECORD COMMITMENTS, THERE IS NO GUARANTEE OF STAYING POWER. If you only listened to the major media companies, the 2022 upfront couldn't have gone better, Warner [...]

THINK YOU QUALIFY AS A 'FIT' GUY? IN THE ALL-IMPORTANT CATEGORIES OF STRENGTH, FLEXIBILITY, CONDITIONING, AND SHEER POWER, HOW DO YOU STACK UP TO THE AVERAGE GUY? WELL, READ ON-BECAUSE [...]

They're our greatest athletes-unrivaled heroes of the arena, pool, track, and mat. But long before they began their respective journeys to Rio to compete in the Games of the XXXI [...]

Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table--and Amazon is taking that sentiment [...]

BECAUSE NOTHING WILL MOTIVATE YOU TO GET YOUR ASS TO THE WEIGHT ROOM-OR CROSSFIT BOX, OR YOGA STUDIO-LIKE GETTING TO WEAR TOP-OF-THE-LINE, VISUALLY STUNNING, WELL-FITTING. TECHNOLOGICALLY FUNCTIONAL, AND UNDENIABLY COOL [...]

'Home gym.' We know what that brings to mind: a dust-laden room with an ancient NordicThick and some cheap plastic free weights scattered on the floor like beer cans in [...]

Thirty of the most superfit, ultra-active, wildly adventurous, all-around entertaining ways to run, lift, party, paddle, and relax your way to the most incredible summer you've ever imagined Rock an [...]

Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would [...]

From the right way to sit (or, better yet, stand!) at your desk to the best lighting for your cubicle, the most efficient workouts, and the tastiest lunches to power [...]

Thanks to the exploding popularity of the king of all gym-time torture devices, the VersaClimber, agony-inducing total-body training is all the rage. So we've got just what you need: seven [...]

The given text provides brief profiles of various individuals in leadership positions at different companies. The profiles highlight their roles, accomplishments, and perspectives within their respective industries. The individuals mentioned have made significant contributions to their respective companies and industries, driving growth, innovation, and success. The text also mentions specific achievements and successes of some of these individuals, such as revenue growth, successful marketing campaigns, and strategic leadership. [Extracted from the article]